social media for radio
DESCRIPTION
Social Media for Radio. Dinesh Balliah [email protected] www.dineshballiah.com. What’s the big deal about social media?. THE BARE FACTS: Truth be told – it’s not that big in Africa! Broadband is still very expensive for most communities - PowerPoint PPT PresentationTRANSCRIPT
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What’s the big deal about social media?THE BARE FACTS:• Truth be told – it’s not that big in Africa!• Broadband is still very expensive for most communities• Each social media platform has fairly small subscriber base
apart from Mxit
BUT -
• It continues to grow and slowly becomes part of normal communication practices
• Use it to communicate with other parties that communicate directly with our constituencies e.g. community radio
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TRADITIONAL MEDIA
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FEATURES OF TRADITIONAL MEDIA
• Intertexuality• Fixed types, e.g. newspapers, books, letters, magazines, posters
etc. • List took hundreds of years to evolve• Narrative = linear• Fixed forms or genres• Scheduled news gathering and presenting• Filtering, gatekeeping and credibility established
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WHAT IS NEW MEDIA?• Used to be called ICT’s • Problems with linking new media to technology only = IT• Rapidly evolving• New forms of ‘new media’ emerge daily• Applications provide an enhanced experience of new media itself.
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FEATURES OF NEW MEDIA• Hypertextuality• Non-linear narratives • Ambient news & information• ‘Free’ content• Credibility or validity issues• Cheaper publication costs
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FEATURES OF NEW MEDIA CONTINUED• Local vs Global• Content sharing • Dialogue – through comments• Engagement with authors• Multimedia• Convergence• Portability• Omnipresent
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TRADITIONAL COMMUNICATION
SENDER (ENCODING)
MESSAGE
RECEIVER (DECODING)
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MASS COMMUNICATION
MEDIA (ENCODING)
MESSAGE
MASS AUDIENCE (DECODING)
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NEW MEDIA COMMUNICATION
SENDER
MESSAGE
MASS AUDIENCE
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MOBILE TELEPHONY IN AFRICA
• Highest penetration and year on year growth • Represents a huge potential for development communication• Majority of mobiles NOT smart phones but basic operating systems
which allow simply browsing • Online communications strategy should take note of these points.
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WHAT IS SOCIAL MEDIA?• Online/web-based platforms/applications• Encourage social interaction• Are no longer exclusively ‘social’• Used for the exchange of short bursts of information
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IMPORTANT TO NOTE• Social media does not equal a platform for meaningful
communication/engagement in itself• Not a habit in which an addiction can be formed• Cannot be ignored in process of communication• Needs policies & strategies
for use
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WHAT IS SOCIAL MEDIA?
“Social media are platforms for interaction and relationships, not content and ads.”
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KEY TO SOCIAL MEDIA USE
• ENGAGEMENT• CONSISTENCY• RELIABILITY
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www.facebook.com
• Difference between pages and posts• Security
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www.twitter.com• Features• Uses:• Networking• Knowledge sharing• Information dissemination• Information gathering• Stakeholder engagement
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Google+
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GOOGLE TOOLS• Google Search• Google Alerts• Google Trends