integrating social media with radio listening

STEPHANIE GRIFFIN PROFESSOR BURNS 24 APRIL 2013 MSS 495 CONSULTANT REPORT BRIEF Integrating Social Media with Radio Listening

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Page 1: Integrating Social Media with Radio Listening

STEPHANIE GRIFFINPROFESSOR BURNS

24 APRIL 2013MSS 495

CONSULTANT REPORT BRIEF

Integrating Social Media with Radio Listening

The Break Down

Problem: Decrease in number of listeners (specifically music

format) Alternative ways to listen to music (i.e. Pandora, Spotify,

iPods)

Solution: Allow individuals to connect social media with online

radio Sign in & connect with Facebook/Twitter News Feed/Online Activity Influence/Sharing with Friends

Page 3: Integrating Social Media with Radio Listening

How the Solution Will Look Like

Page 4: Integrating Social Media with Radio Listening

The Listening Page

Page 5: Integrating Social Media with Radio Listening

The Listening Page

What’s Coming Up Next…

Page 6: Integrating Social Media with Radio Listening

On Your Social Media Sites

Facebook

Twitter

Stephanie Griffin is listening to “Mirrors” by Justin Timberlake on KC 101

Direct links to artists’ social media sites and radio station website*

Page 7: Integrating Social Media with Radio Listening

Overall Goal

Inspired by other industries

Connecting via Social Media

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