1. Social Media for Professional UsePresented by:Tracie N. KingInstructorDelgado Community College

2. Social Networks and Personal Branding As a professional in the 21st century you haveto consider a word that generations before didnot have to: Branding Branding explained: Social media is an effective way to establish yourbrand

3. What is Social Media? forms of electronic communication (as Websites for social networking and microblogging)through which users create online communitiesto share information, ideas, personal messages,and other content (as videos) First Known Use of SOCIAL MEDIA: 2004Source: http://www.merriam-webster.com/dictionary/social%20media

4. Examples of Social Media

5. Where do you start? E-mail Facebook Twitter Linked In Niche Networks Honorable Mention: Youtube Pinterest

6. E-mail Have a dedicated email address for professionalcorrespondences Free sign up: google, yahoo, live, etc. Username beginning portion of email address Password Make sure it is secure Make sure the address is professional in nature: Example: Ms.Jdoe@gmail.com Jcutey@gmail.com The same email address can be used for othernetworks

7. Facebook Signup: http://www.facebook.com enter your name Birthday Gender email address Features: Profile Wall Status updates Friends Professional reasons to use FB Make professional contacts Post your portfolio Create a page for your business

8. Linked In Signup: www.linkedin.com/reg/join. first name last name email address password Note: You must use your true namewhen creating a profile. Company namesand pseudonyms are not allowed. Features: On Line professional profile/resume Job Search Connections Professional reasons to use linked in Make professional contacts Receive endorsements Post your portfolio Jobs suggested based on your interest Search for and apply for jobs Create a page for your business

9. Twitter Signup: http://www.twitter.com/signup enter your full name email address password Features: Tweet: a 140 character statusupdates You follow the tweets people of likeinterest People of like interest can follow you Professional reasons to use FB Transfer information in a quick format Build a group of followers that youcan promote yourself or your business to Share your portfolio with followers

10. Niche Networks Information Technology: http://it.toolbox.com/ Nurses: http://www.nurses.com; http://www.allnurses.com Accountants: http://www.accountingnetwork.com Entrepreneurs: http://www.efactor.com Culinary: http://www.plumpepper.com/ Administrative Professionals: http://www.iaap-hq.org/joinSource: http://memeburn.com/2011/06/prominent-professions-with-social-networks/

11. Honorable Mention:Pinterest, Youtube, Instagram Very Popular social networks Can be used for business and professional use depending onthe business Pinterest pin interesting internet finds to a board and followthe pins of others YouTube online video hosting can view videos of othersand post your own to your chanel Instagram visual twitter update followers via photos

12. Managing multiple networks?Theres an app for that!Apple Android On your iPhone, iPod touch, oriPad open the App Store app Search term: Social networking You can search for the mobile appfor the specific network (twitter,facebook, linkedin, etc.) or Look for apps that managemultiple networks On your Android PhoneOr tablet open the GooglePlay app (Play store) Click on the apps button Click on categories Scroll to the social category There you can find apps forindividual networks or one appto manage multiple networksSocial Media Management Apps: Hootsuite, Sessmic, MyPad, TwitterFeed, Spredfast*** facebook, twitter, linked in, pinterest, youtube, and instagram all have apps andsign up can be done via the app straight from your mobile device.

13. Questions? Email:tnking@dcc.edu Facebook:http://www.facebook.com/tracie.king LinkedIn:http://www.linkedin.com/pub/tracie-king/2/551/800