social media for product managers3
TRANSCRIPT
Social Media for Product
Managers
Luke Brynley-Jones - @oursocialtimes
Getting Started – Investing Time
Research
• Competitor analysis - Scoutlabs
• Twitter - TweetDeck, Hootsuite
• Blogs – Technorati, PostRank, Wikio• Blogs – Technorati, PostRank, Wikio
• Identifying and connecting with influencers
Skyttle / SocialMention / Klout / Google Realtime
TweetDeck for Research
Scoutlabs – Competitor Analysis
Mentions in Forums
Mentions in Forums
Feedback
• Questions / polls / surveys (LinkedIn / Yahoo)
• Communities / Groups / Networks (Ning)
• Forums / blogs • Forums / blogs
• Listening
Radian6 / Brandwatch / Scoutlabs /
Scoutlabs – Listening
Radian6 - Listening
Management
• Wiki - Repository of everything
• Pidgin - Chat-rooms for teams
• Basecamp – Project management• Basecamp – Project management
• Google docs – Gantt Chart
• Trac – Ticketing (with wiki)
Pidgin Chat – Team working
Google docs – Gantt Chart
Marketing
• Recruiting Advocates
• Crowd-sourcing problems
• Providing incentives
• Creating a knowledgebase• Creating a knowledgebase
Lithium / Jive Technologies - Social CRM
Some useful Resources