Social MediaGetting Back to the Basics

Agenda

• Understanding Social Media

• Interaction

• Social Channels

• Setting a Strategy

• Time Saving Tools

• Questions/Answers

Just trying

it out

No, you

can’t

make

me

+ +

Years Ago We Were Pretty Restricted To

The Media We Could Consume

Today We Have Thousands of Different

Media At Our Disposal

It’s not so much

about

TECHNOLOGY

Social media is about PEOPLE

VS

Broadcast Media versus Social Media

You Already Have the Skills

You Just Do It Offline

• Meeting people

• Building relationships

• Asking questions

• Answering questions

• Building trust

• Building a reputation

Don’t Be

This Guy

What to Talk

About

70-20-10 Rule

– 70% Share useful

resources &

interesting content

– 20% Engagement

– 10% Me

10%

GOLDEN RULE: Don’t post anything you wouldn’t

want your mom to read in the newspaper

Don’t Be Afraid to FailDon’t Be

Afraid to Fail

750,000,000 Users

Credits: Amodiovalerio Verde

• Set community expectations

• Be up to date

• Live authenticity

• Participate in dialog

• Enable peer-peer interactions

• Foster advocacy

• Solicit a call to action

Best Practices

70-20-10 Rule

– 70% Share resources/info – articles,

links, videos, tools

– 20% Engage – opinions,

conversation, recognition

– 10% Me – successes, events,

promotions

10%

A good number of

followers but not following

back

Good description of

the organization

Included in 48 lists. Great

opp to thank those that list

you

No conversation, just one way

communication

• Create a user-friendly Twitter ID (@parkname)

• Seek out people talking about your parks

• Engage them in conversation

• Promote others and share your best information

• Know who “@” replies to you

• Find key influencers in your area

• Share your videos & pics thru links

Best Practices

Why is YouTube Important

• 2nd largest search engine

• Let’s others share your

videos with friends

• Videos easily imbedded

with other social channels

• Great communication tool

http://www.youtube.com/bouldercoloradogov

• Link to YouTube from your

website

• Add a YouTube tab to your

organization's Facebook page

• Invite people to subscribe to

your channel

• Aggregate video content

featuring your parks

• Tag your videos with keywords

Best Practices

Location, Location, Location

Claim your location

Claim your location

Claim your location

• Add your organization as a "Venue" or

claim your location if it’s already listed

• Monitor for insights and issues

• Respond to visitors complements and

complaints

Best Practices

Best Practices

• Provide information about your organization

• Explains what users can expect from you on Flickr

• Demonstrate that your profile is authentic and official – use official brand mark

• Link to your account from your website

• Tag your photos

Strategy80% of success in social

media is getting you or

your organization ready --

only 20% is about the

technologies

Setting a Strategy

Objectives

• Generate awareness of activities and events

• Learn about what visitors are saying about you

• Foster visitor loyalty

• Provide customer service

• Enhance marketing campaigns

• Seek and create media opportunities

• Enhance event participation

Creating a Social Media Plan

• Align objectives

• Listen to the conversation

• Establish resources

• Select channels

• Set specific goals

• Join the conversation

• Integrate with off-line efforts

• Measure

Measuring Success

• Reach

• Frequency & traffic

• Influence

• Conversations

• Sentiment

Website and/or

Blog

Tools

Jason Semtwitter: @jbsem

Tel: 612-234-5305

Q&A

Find this presentation at www.jbsem.com/blog