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20 ideas for marketing parks & recreation programs with social media

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For Marketing Parks & Recreation Programs with Social Media TRAPS Central Region Conference November 12, 2014

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Presentation given during the TRAPS Central Region Workshop on November 12, 2014 in Austin, TX.

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Page 1: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

For Marketing Parks & Recreation Programs

with Social Media

TRAPS Central Region ConferenceNovember 12, 2014

Page 2: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 3: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Get these slides here::http://sarahtpage.com/TRAPSCentral/

http://sarahtpage.com/main-street/
http://sarahtpage.com/main-street/
Page 4: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Step 1:Open Instagram /

Take a photo

Page 5: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Step 2:Add

#TRAPSCentral tag

Page 6: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Step 3: Upload to Instagram

Page 7: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Step 4: Stay tuned

Page 8: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

#1

Showcase What We Can Do

Page 9: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 10: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 11: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

#2

Boost Your Posts

Page 12: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Facebook Boosted Posts

Page 13: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
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#3

Use Cover Photos As Advertising

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Source: Mari Smith

Page 20: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

#4

Introduce Your Staff

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#5

Use Hashtags

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Page 29: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

#6

Be Human

Page 30: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

The most awesome example EVAH!

Page 31: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 32: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

#7

Promote Events

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Page 34: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 35: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 36: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

#8

Get Mobile

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Page 39: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

#9

Start Scheduling

Page 40: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Scheduling on Facebook

1

2

Page 41: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Scheduling on Facebook

4

3

Page 42: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Scheduling on Facebook

5

Page 43: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

#10

Try Instagram

Page 44: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 45: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
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http://instagram.com/p/sPwsrNR44G/?utm_source=partner&utm_medium=embed&utm_campaign=video
Page 47: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

#11

Integrate Your Marketing

Page 48: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Source: Fargo-Moorhead CVB

Page 49: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 50: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 51: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 52: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

#12

Start Pinning

Page 53: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 54: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 55: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

#13

Ask Questions

Page 56: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 57: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 58: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

#14

Like/CommentAs Your Page

Page 59: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 60: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

#15

Host a Contest

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Page 67: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

#16

Create a Facebook Ad

Page 68: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

• Why advertise on Facebook?Huge audienceHighly targetedCost effectiveLots of display

optionsEASY!

Page 69: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

#17

Use Twitter for Market Research

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Page 71: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

#18

Start a Blog/Become aSubject Matter Expert

Page 72: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
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Page 74: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

#19

Highlight Facilities and Programs

Page 75: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
http://vimeo.com/110962104
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Page 78: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

#20

Add User-Generated Content

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Page 84: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/

Automate your photo searches

http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/
Page 85: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Try Photo Repost

Page 86: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 87: 20 Ideas for Marketing Parks & Recreation Programs with Social Media
Page 88: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Showcase User-Generated Content

Page 89: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Watch This

http://eventstagr.am/
Page 90: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Can I Help?

Call Me!

Page 91: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://[email protected]

512.914.8873

Instagram.com/stpconsulting

Pinterest.com/sarahtpage

http://sarahtpage.com/
mailto:[email protected]
Page 92: 20 Ideas for Marketing Parks & Recreation Programs with Social Media

Thank You!Questions?


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