social media for non-profits
TRANSCRIPT
Social Media For Non-ProfitsWhat Works, & What Doesn’t?
CANADIAN CANCERSURVIVOR NETWORK@survivornetca
Overview● What are your goals & available resources?● Twitter strategies● Facebook strategies● Mobile apps● Other important networks● Useful tools● What Works & What Doesn’t● Q&A
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
Where do you stand?What are your goals, available resources, & target audience?
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
What are your goals?
● Who are you trying to engage? Why?● Generating awareness for a specific cause/event● Reaching as many people as possible● Contacting politicians/decision makers● Defining social media goals is very important to
keep you on track!
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
What tools are at your disposal?● Dedicated communications or
social media employee● Social media/analytics budget● Original content● Existing social media accounts● Experience with social media● Webinars and workshops on
social media
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
How to engage your audience?
● News articles● Graphics● Links● Videos, photos● Original content
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Important Social Networks& why you should use them!
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
TwitterWhat Works?● #Hashtags● Lists● Graphics/Images● Links● Moderation● Anatomy of a tweet
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Date Time
Simple graphic
Link
Hashtags
TwitterWhat Doesn’t?● Inconsistent posting● Spamming (Tweets/Retweets)● Too many hashtags● Reposting your content● No call to action● Mixed/muddled messaging
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
Tweetdeck● Support for multiple twitter accounts● Customized timelines● Real-time updating● Night/day mode● Filters for certain terms/phrases● Lists are easily accessible● Tweet scheduling
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
FacebookWhat Works?● Largest user base by far● Pay to reach a wider audience -
can be very useful if you have $$● Manage your organization
through your personal account● Twitter link● Network that is the most
‘personal’
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
FacebookWhat Doesn’t?● Spamming● Don’t only use Facebook - not all
your ‘likes’ see your content● Inconsistent posting● Reposting/no original content● Bad formatting
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
Mobile Apps● Great for engaging followers, creating ‘buzz’● Instagram
o Post directly to other networkso Use the same username as Twitter if possible
● Vineo Very popular with younger generationo Same username as Twittero Quick updates on events
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Other Useful Networks& why you should use them!
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
Linkedin● ‘Professional’ version of
Facebook● Company and personal
profiles● Professional environment● Job postings & resumes● Very large network, growing
consistently@survivornetca CANADIAN CANCER
SURVIVOR NETWORK
Pinterest● Great for specific audiences● Has ‘boards’ for any topic● Directs traffic to the source of the
image● Another fast growing network● Predominantly female user base● If you have original content, use this!● Great for infographics --->
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My 3 C’s of Social Media
● Consistency● Conscientiousness● Currency
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Useful Tools● Pu.ush for screen captures
● Dropbox for file syncing
● Evernote or Google Drive for notes and presentations
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Google Alerts● We use these every day at CCSN● News & events● Tailored to very specific or very
general content● Saves time● Learns what you like/don’t like● Updates once a day, once a week
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
What Works?● Clear, concise
messaging● Well-made
graphics/images● Consistent presence● Links/call to action● Easy to get involved● Story-based messaging
What Doesn’t?● Spamming● Inconsistency● No call to action● Responding to hate/trolls● Text-only
● “If it doesn’t take effort, it probably isn’t worth posting.”
Overall message:● 3 C’s - be consistent, conscientious, & current.● Use every tool available to your advantage.● Moderation is key.● If it doesn’t take effort to post, it isn’t worth posting.
CANADIAN CANCERSURVIVOR NETWORK@survivornetca
Questions?Contact MeEmail: [email protected] Contact InformationCanadian Cancer Survivor Network1750 Courtwood Crescent, Suite 210Ottawa, ON K2C 2B5Phone: 613-898-1871Email: [email protected]: www.survivornet.caBlog: www.jackiemanthornescancerblog.blogspot.com
@survivornetca CANADIAN CANCERSURVIVOR NETWORK
Reminder:This webinar will be available to watch on our website tomorrow. Share with those who could not attend!
@survivornetca CANADIAN CANCERSURVIVOR NETWORK