social media for non profits
TRANSCRIPT
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Para:
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Acerca de…
Maria Pia Celestino•Founder & CEO Crea7ive.com•10yrs + in the industry•Hootsuite Certified•6 Addy Awards from AAF•Foreword on Bruce C. Brown’s
book•Featured in Channel 7 News.
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Trabajos
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Que es el Social Media?
Community
Conversation
Reach
Engagement
Relationships
Estrategia+
Ejecución
Content
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Social Media y tu organización.
Como utilizarlo para tu organizac• Spread your content and expertise to new audiences• Network with like-minded individuals and companies• Build a community of evangelists• Involve your customers and prospects in co-creation• Automate the process of repurposing content• Reach new audiences in the exact way they choose to
communicate• Be seen as a thought leader in your industry• Easily hear literally everything that’s being said online about
your brand, products, or industry in real time.• Be seen as a trusted source of information
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Canales de Social Media
No hay una fórmula standard para beneficiarse del social media. La clave es el armado de una estrategia.
•Blogging
•Social Search (Review websites like Google
places, yelp, yahoo, etc)
•Community sites (Facebook)
•Micro blogging (Twitter)
•Social bookmarking (Digg, Stumbleupon, Pinterest)
•Rich content – Youtube, Vimeo
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Pasos para armar Estrategia
1.Establecer metas.
2.Analisis de audiencia y websites que ésta
frecuenta.
3.Creación de profiles y personalización gráfica.
4. Creación de tópicos y persona.
5. Planificación de un calendario de social
media.
6. Configuración de plataforma (Hootsuite)
7. Ejecución
8. Analytics y revisión.
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PASO 1: Metas
Las metas pueden variar de organización a organización.
Algunos ejemplos son:
•Generar conciencia acerca de una causa.
•Aumentar popularidad de la organizacion
•Establecer relaciones con líderes y organizaciones específicas.
•Maximizar alcance
•Aumentar número de seguidores
•Abrir puerta a nuevas oportunidades y patrocinadores.
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PASO 2: Audiencia
Definir Audiencia:
•Femenino / Masculino
•Edades
•Local, nacional, internacional?
•Websites que frecuentan
•Intereses
•Otras organizaciones que siguen
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PASO 3: Personalización
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PASO 3: Personalización
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PASO 4: Tópicos
LifestyleNatural
Health
Active
AdventureFitness
News &
Events
Women’s
LifePromotions
Topicos de interés específicos de tu audiencia:
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PASO 5: Calendario
Topicos de interés específicos de tu audiencia:
LifestyleLifestyle
SUNDAY
Women’s LifeWomen’s Life Natural healthNatural health Active adventure
Active adventure FitnessFitness
News & EventsNews & Events PromotionsPromotions
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
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PASO 6: Plataforma
1.Organizar contactos e información.
2.Ahorro de tiempo. Hootsuite permite programar posts con anticipación.
3.Monitorear tópicos y menciones.
4.Unificar plataformas
5.Analytics
Beneficios
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Usando Hootsuite
ww.Hootsuite.com
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Agregar cuentas
2. Agregar Stream1. Agregar Tab
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Filtrar información
Luego de agregar las cuentas, se puede utilizar la herramienta de Streams para crear filtros de información relevante y así encontrar fácilmente la información de mayor interés para la organización.
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Postear información
Hootsuite permite la oportunidad de crear los posts y dejarlo seteado para que se publique automáticamente.
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Hootlet
Hootlet es una extensión para el browser que permite postear información rápidamente mientras se navega en internet.
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Analytics
La sección “Analytics” dentro de Hootsuite permite evaluar el desempeño de la campaña de social media.
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Other Social media Outlets
BLOG•Wordpress.org, Tumblr, Blogger free blogs
•Una excelente manera de generar contenido y tráfico.
•1 vez a la semana ideal, sino 1 vez al mes
•Comentar en otros blog incluyendo link al website propio genera links
•Generación de contenido relevante que la audiencia esté dispuesta a compartir.
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Tools for Blogs
• Add to Any: a tool that makes it very easy for people to subscribe to your blog.
• Disqus: interactive commenting system.
• Twittertools: automatically adds your new blog posts to Twitter.
• Google Sitemaps Generator: creates a sitemap of your blog in XML format and pings search engines.
• Akismet: helps fight comment spam.
• Related Entries: creates a list of blog posts related to your current one and inserts the list into your post.
• All in One SEO: adds features that allow you to make each blog post even more SEO friendly.
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• Company profile• Recommendation• Groups• Find prospects, partners and colleagues• Repurpose content
– Blog Link: displays your latest blog posts on your profile– Box.net: allows you to create links to files such as resumes and marketing kits– SlideShare: embeds slideshow presentations and demos– Company Buzz: scrapes Twitter for mentions of your brand or other topics you assig
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Youtube
• Youtube channel• Personalized with branding
image• Can be used to promote
products and services or reviews
• Shareable on all social networks and blog
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Twitter Tips and Tools
• Some terminology:• Follow• Retweet• DM *direct message*• Hashtag #marketing
• Who to follow?
• What to tweet? estimulate conversation, use #hashtags
• Use Advanced search for leads (search “web designer needed in USA 2 past days)
• Share photos on twitter
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Como aprovechar Social Media?
• Armar una estrategia usando varios canales de social media a la vez.
• Utilizar streams en Hootsuite para descubrir información relevante
• Utilizar herramienta como Twellow para encontrar a quienes seguir.
• Programar los posts automaticos de la semana desde Hootsuite para ahorrar tiempo.
• Utilizar Hootlet para compartir contenido rápidamente.
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EstrategiaContenidoPlanificación ConversaciónComunidad
+
RESULTADOS
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Gracias
Crea7ive Interactive Advertising, Corp.Phone: 866.920.1657Email: [email protected]: www.crea7ive.com