social media for independent insurance agents of iowa
DESCRIPTION
Social Media for Independent Insurance Agents of Iowa by Andy DrishTRANSCRIPT
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Social Media For BusinessIndependent Insurance
Agents of IowaAndy Drish
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Intro Video
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Information Web 1.0
Web 2.0 Conversation
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CreatorsCritics
CollectorsJoiners
SpectatorsNot for me
18%
25%
12%
25%
48%
44%
28-54
39%
41%
22%
59%
64%
25%
18-27 55-62
8%
15%
5%
8%
39%
55%
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Gen Y has already adopted… Older Generations are quickly following
Facebook’s fastest growing demographic is women age 55+
Users on Facebook over 35 years old doubled from January to March of last year.
Baby Boomers posted a 59% increase in using social networking sites; That’s 30 times faster than Gen Y.
The average LinkedIn user is a 41 year old male making $109,703
Baby Boomers increased reading blogs and listening to podcasts by 67 percent last year; That’s 80x faster than Gen Y
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What is it being used for?
Business Networking
Partying Knowledge Transfer
Job Searching
Advertising
Recruiting
Studying
Market Research
Staying up-to-date on current events
Dating
Class Projects
Work projectsBranding
Debating
Collaborating
Developing
Strategic Planning
Course Planning
Academic Research
Doctor Reviews
Interview Prep
Candidate Research
Video ResumesHumor
Buying
Selling
Trading
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But... How can social media help
ME?
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What We’re Talking About
Making Connections
Building Your BrandAccess To InformationSaving Time
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Making Connections
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Mavens
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Connectors
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Salespeople
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Create a Personal Brand
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What is The Difference Between A Personal Brand and a Reputation?
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Access To Information
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Saving Time
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Overwhelmed?
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Your Name Here
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Taking Action
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Text “AndyDrish” to 50500 for my contact information
AndyDrish.com
Thank You!