Social Media for Development

Day 1: August 7, 2013National Computer Institute

Ruben Canlas Jr

Based on materials originally developed by Emmanuel Lallana, PhD

for UN AP-CICT

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Objectives

After the 2-day workshop, participants will be able to:

1. Explain what social media are and how they evolved.

2. Discuss various existing and potential issues and applications of social media for promoting development

3. Demonstrate the actual use of social media using various tools to run and monitor campaigns.

4. Outline the principles for an effective agency policy and strategy towards the use of social media.

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Day 1: Agenda

• Introduction to Social Media

• Social Media are Transforming Society

• Social Media as a Development Tool

• Group Homework

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Day 2: Agenda

• Presentations of Group Work

• Governance by Social Media

• Public Communications through Social Media

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Videos

• Did you know? 2012

• Disruptive Tech

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When you want to try a new movie or restaurant,

who do you ask?

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We tend to trust our social network more.

(Even friends of friends.)

The power of social networks:

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1. Introduction to Social Media

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New Pope: Then and Now

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Our young population is suited for social media

• 15-30 years old (Republic Act 8044)

• 54% of voters (2010)

• 80% of new voters in 2010

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Wearables

Gadget driven and mobile

PC

Laptop

Phone

Tablets

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So what is (are) social media?

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Evolution

Mass Media

•Print•Radio•TV•Film

New Media

•Email•Web•Web 2.0

(interactivity)•Podcasting

Social Media

•Social network sites

•Mobile

One to manyExpensive (exclusive

ownership)Targeted for mass

consumption

Few to fewCheaper, accessible:

User GeneratedDemocratizer

Many to manyFree & User Generated

Socially mediated (your address book)

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Social media defined

“Group of internet based applications... that allow the creation and exchange of user-generated content”

-- Dr. Emmanuel Lallana

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Social media defined

“Group of internet based applications... that allow the creation and exchange of user-generated content that leverage on social networks”

-- Dr. Emmanuel Lallana & me :)

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Social media defined

“Group of internet based applications... that allow the creation and exchange of user-generated content that leverage on social networks”

-- Dr. Emmanuel Lallana & me :)

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Traditional vs Social Media

Traditional Social

Print, TV, Radio, Movies

• Social networking sites (Facebook)

• Microblogs (Twitter)• Content communities &

forums (YouTube, PinoyExchange)

• Blogs• Podcasts• Wiki

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-- Dr. Emmanuel Lallana23

CharacteristicsDIGITAL

GLOBAL CONVERSATION

LEVERAGE ON SOCIAL NETS

SELF CORRECTING

TRACEABLE (ACCOUNTABILITY)

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Types of

Social Media

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100

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• No longer one-way, broadcast

• Audience no longer passive

• Facilitates, encourages contributions and reactions

• Promotes exchange of information between you and audience, and among the audience

Social media is changing public communications

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• Thrives on connections

• Within its own Web vehicles

• Through links to other sites, resources, people, and automatic feeds

• Creates communities

• Fellowship and relationship with others who share common attitudes, interests, and goals.

Social media is changing public communications

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While social media communities are only virtual, with members seldom meeting each other in person, they are no less robust than the physical communities in which we live, and in many ways more robust from the simple fact that barriers are removed.

Social media is changing public communications

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Exercise: Internet HuntSearch for the following:

1. Definition of Digital divide

2. Use of social media for education

3. US assault on Bin Laden tweeted

4. Filipino community resources for expats

5. Famous Pinoy YouTube personalities (except for Charice and Arnel Pineda)

6. Online resources for lessons on Filipino culture: games, language, etc

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