social media for customer acquisition
DESCRIPTION
Care about leveraging Social Media (Facebook, Twitter, LinkedIn, YouTube...) for driving revenue growth? You will find this deck presented at Internet Retail Expo 2013 relevant and useful. You may want to check our upcoming hands-on, case study driven Social Media Marketing Trainings at http://www.digitalvidya.com.TRANSCRIPT
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Social Media for Customer Acquisition
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Today’s Session
■ Why care about Social Media? ■ Opportunity of Social Media for Customer Acquisition ■ Leveraging Facebook Advertising ■ Creating Facebook Advertising Strategy
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Platform Global India Facebook
No of Users (Million)
1000+ 60+
500+ 20+
200+ 15+
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Time Has Not Changed
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
You were expected to have a Website.
You were expected to have a Blog.
You are expected to have a Facebook
Page.
Hits (2000) > Likes (2010)
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
# of Fans: Currency for Success!
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Quiz Time!
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Facebook Edge Rank
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Customer Acquisition
Influence Lead Sale
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
“Only 20% of marketing budgets are typically spent on retention.
Yet, in many cases, 75% of revenues comes from existing
customers.” Source: Flip the Funnel
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Influence
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Tweet 2 Order
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Company Page
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Leads
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Apps + Contest
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Kogi Korean BBQ Taco Truck
Blog + Flickr + Twitter - 10 people/stop to 800 people/stop
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Reveal the Name Contest 1. 150,000 people
participated 2. 35,000+ requests for Test
Drives 3. 8000 Cars booked in 10
days
Car Launch
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Sale
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Facebook Ads
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Facebook Posts
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
25% Online Revenue through Facebook
facebook.com/Chumbak
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
30x ROI on FB Ads: 10k+ Tickets Sold
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Over 20% All Sales through Facebook
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Tweet 2 Order Tweet to Order
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Facebook Advertising
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Google Adwords vs Facebook Ads
■ Adwords: intent => higher conversion ■ Facebook: targeting + cost effective ■ Facebook: Early mover advantage
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Opportunity of Targeting on Facebook
■ Age ■ Location ■ Gender ■ Interest ■ Email, Phone or Userid ■ Relationship Status ■ Social Connection on Facebook ■ Occupation ■ Education
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Interest Targeting on Facebook
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Retargeting on Facebook
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Email/Phone/Id Targeting on Facebook
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Facebook Ads
Some Facebook Page
FB User
Your Ad
Promote Facebook Page, Event or
Application
To your Website for Lead Generation & Sales
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Optimizing Ads for Success!
Advertiser A Advertiser B Impressions 100 100
Clicks 2 5 CPC (Rs) 10 5
Yield (Rs) 20 25 CTR (%) 2 5
CTR is the Key | 0.1% is Good CTR
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
http://pages.digitalvidya.com/lead-generation-and-sales
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Time to create your Facebook Advertising Strategy!
____ __ ____ _____ ____ ______ _____ _____ ____ _____ _____ _____ ____ _____
Click to edit Master text styles Second level Third level Fourth level Fifth level
© Digital Vidya www.digitalvidya.com
Leverage Digital Marketing for Revenue Growth? Our Training is a click away!
www.digitalvidya.com