social media for customer acquisition by pradeep chopra

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© Digital Vidya www.digitalvidya.com

Social Media for Customer Acquisition

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Platform Global India Facebook

Twitter

LinkedIn

No of Users (Million)

1000+ 60+

500+ 20+

200+ 15+

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Time Has Not Changed

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You were expected to have a Website.

You were expected to have a Blog.

You are expected to have a Facebook

Page.

Hits (2000) > Likes (2010)

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# of Fans: Currency for Success!

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Quiz Time!

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Facebook Edge Rank

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Customer Acquisition

Influence Lead Sale

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“Only 20% of marketing budgets are typically spent on retention.

Yet, in many cases, 75% of revenues comes from existing

customers.” Source: Flip the Funnel

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Influence

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Tweet 2 Order

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Company Page

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Leads

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Apps + Contest

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Kogi Korean BBQ Taco Truck

Blog + Flickr + Twitter - 10 people/stop to 800 people/stop

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Reveal the Name Contest 1.  150,000 people

participated 2.  35,000+ requests for Test

Drives 3.  8000 Cars booked in 10

days

Car Launch

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Sale

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Facebook Ads

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Facebook Posts

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25% Online Revenue through Facebook

facebook.com/Chumbak

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30x ROI on FB Ads: 10k+ Tickets Sold

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Over 20% All Sales through Facebook

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Tweet 2 Order Tweet to Order

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Facebook Advertising

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Google Adwords vs Facebook Ads

■  Adwords: intent => higher conversion ■  Facebook: targeting + cost effective ■  Facebook: Early mover advantage

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Opportunity of Targeting on Facebook

■  Age ■  Location ■  Gender ■  Interest ■  Email, Phone or Userid ■  Relationship Status ■  Social Connection on Facebook ■  Occupation ■  Education

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Interest Targeting on Facebook

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Retargeting on Facebook

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Email/Phone/Id Targeting on Facebook

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Facebook Ads

Some Facebook Page

FB User

Your Ad

Promote Facebook Page, Event or

Application

To your Website for Lead Generation & Sales

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Optimizing Ads for Success!

Advertiser A Advertiser B Impressions 100 100

Clicks 2 5 CPC (Rs) 10 5

Yield (Rs) 20 25 CTR (%) 2 5

CTR is the Key | 0.1% is Good CTR

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http://pages.digitalvidya.com/lead-generation-and-sales

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Time to create your Facebook Advertising Strategy!

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Leverage Digital Marketing for Revenue Growth? Our Training is a click away!

www.digitalvidya.com

social media for customer acquisition by pradeep chopra

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