social media for crisis management - tips from the coalface
DESCRIPTION
Social Media for Crisis Management tips from practical experienceTRANSCRIPT
![Page 1: Social Media for Crisis Management - Tips from the Coalface](https://reader030.vdocuments.us/reader030/viewer/2022020207/559377a91a28abfd728b4640/html5/thumbnails/1.jpg)
Social Media Club Melbourne
15 October 2014
SOCIAL MEDIA FOR CRISIS MANAGEMENT
MONIKA LANCUCKI
![Page 2: Social Media for Crisis Management - Tips from the Coalface](https://reader030.vdocuments.us/reader030/viewer/2022020207/559377a91a28abfd728b4640/html5/thumbnails/2.jpg)
INSIGHTS FORM THE COALFACE
![Page 3: Social Media for Crisis Management - Tips from the Coalface](https://reader030.vdocuments.us/reader030/viewer/2022020207/559377a91a28abfd728b4640/html5/thumbnails/3.jpg)
SAME SAME - BUT DIFFERENT
![Page 4: Social Media for Crisis Management - Tips from the Coalface](https://reader030.vdocuments.us/reader030/viewer/2022020207/559377a91a28abfd728b4640/html5/thumbnails/4.jpg)
HOOK INTO THE STRATEGY – AND HOOK IN
EARLY
![Page 5: Social Media for Crisis Management - Tips from the Coalface](https://reader030.vdocuments.us/reader030/viewer/2022020207/559377a91a28abfd728b4640/html5/thumbnails/5.jpg)
BUILD YOUR COMMUNITIES BEFORE YOU NEED
THEM
![Page 6: Social Media for Crisis Management - Tips from the Coalface](https://reader030.vdocuments.us/reader030/viewer/2022020207/559377a91a28abfd728b4640/html5/thumbnails/6.jpg)
KNOW WHO PLAYS WHERE
![Page 7: Social Media for Crisis Management - Tips from the Coalface](https://reader030.vdocuments.us/reader030/viewer/2022020207/559377a91a28abfd728b4640/html5/thumbnails/7.jpg)
FORM STRATEGIC ALLIANCES/ KNOW YOUR
FRIENDS
![Page 8: Social Media for Crisis Management - Tips from the Coalface](https://reader030.vdocuments.us/reader030/viewer/2022020207/559377a91a28abfd728b4640/html5/thumbnails/8.jpg)
MAKE SURE YOU HAVE ENOUGH CATS
![Page 9: Social Media for Crisis Management - Tips from the Coalface](https://reader030.vdocuments.us/reader030/viewer/2022020207/559377a91a28abfd728b4640/html5/thumbnails/9.jpg)
CLEARLY DEFINE RESPONSIBILITIES AND
GOVERNANCE AND UNDERSTAND REGULATION
![Page 10: Social Media for Crisis Management - Tips from the Coalface](https://reader030.vdocuments.us/reader030/viewer/2022020207/559377a91a28abfd728b4640/html5/thumbnails/10.jpg)
BE JUDICIOUS – KNOW WHEN TO ENGAGE, AND
WHEN NOT TO
![Page 11: Social Media for Crisis Management - Tips from the Coalface](https://reader030.vdocuments.us/reader030/viewer/2022020207/559377a91a28abfd728b4640/html5/thumbnails/11.jpg)
TOOLS ARE THERE TO BE USED. PLATFORMS
ARE YOURS FOR THE TAKING
![Page 12: Social Media for Crisis Management - Tips from the Coalface](https://reader030.vdocuments.us/reader030/viewer/2022020207/559377a91a28abfd728b4640/html5/thumbnails/12.jpg)
KNOW YOUR COMPETITION
![Page 13: Social Media for Crisis Management - Tips from the Coalface](https://reader030.vdocuments.us/reader030/viewer/2022020207/559377a91a28abfd728b4640/html5/thumbnails/13.jpg)
BE AUTHENTIC
![Page 14: Social Media for Crisis Management - Tips from the Coalface](https://reader030.vdocuments.us/reader030/viewer/2022020207/559377a91a28abfd728b4640/html5/thumbnails/14.jpg)
BE CURIOUS AND …
![Page 15: Social Media for Crisis Management - Tips from the Coalface](https://reader030.vdocuments.us/reader030/viewer/2022020207/559377a91a28abfd728b4640/html5/thumbnails/15.jpg)
DON’T BE AFRAID