social media for business; session 2 what's in your cup jan 2013
TRANSCRIPT
What’s In Your Cup?
By Kym Lamb
Review of Session 1: What’s Does Your Cup Say About You
•Perception Isn't Reality...Or Is It? •How To Check Your Current Internet Fingerprint •How To Improve Your Fingerprint •How To Set Social Media Expectations
Created by IPM Dec 2012
Perception Isn’t Real…Is It?
Which side is in front? How do you know? Can you prove it? Does it matter?
Created by IPM Dec 2012
Can you be found?
Internet Fingerprint
Created by IPM Dec 2012
How Do I Improve My Fingerprint ?
Created by IPM Dec 2012
1.Correct Any Errors
2.Add Pictures
3.Add or Update Information
4.Add your complete signature
5.Link to your website, blog, or other
social media sites.
Don’t Set Yourself Up For Failure:
Created by IPM Dec 2012
Plan your strategy.
Do the plan.
Check that it works.
Adjust the plan accordingly.
What’s In Your Cup?
By Kym Lamb
Session Goals:
1. What Do I Do? 2. Why Do I Do It? 3. Who Cares? 4. How Do I Share it on the Internet?
Created by IPM Jan 2013
“Imperfect action trumps a perfect
thought!”
Transparency is key to establishing a successful online and offline business. This interview helps determine WHO
you are WHAT your goals are WHERE people can find you WHEN you are available and WHY people should
choose you over the competition.
Marketing Interview
Where
Created by IPM Jan 2013
What Do I Do?
1.What is my product or service?
Created by IPM Jan 2013
Why Do I Do It?
What Would The About Page Look Like?
(Facebook, Twitter, Website…)
1. History
2. Present
3. Dreams
Created by IPM Jan 2013
Who Cares?
What does your ideal client look like?
1. Age
2. Sex
3. Location
4. Choice of Contact
Created by IPM Jan 2013
Social Media Map
Where You Are And... Where We’re Going
Created by IPM Jan 2013
What Is Next? •Do you want to use social media? •Is your current plan working? •Request a Fingerprint Review •If you already had a review? How is the plan working? •Attend session #3:
“How To Share Your Cup?”
Created by IPM Dec 2012
Because details matter.
COMMUNITY
RECREATION
EDUCATION
ADVOCACY
MARKETING
ADDING THE
CREAM
Created by IPM Jan 2013