Business Social Media 101

Some house rules (to keep order (relatively))

1. No swearing – unless you use the “S”

2. Cell phones – off please unless you wanna rap!

3. Feel free to be YOU – it’s YOUR CHOICE

4. Go Big or Go Home!!

5. If it is to be, it’s up to me!

90 000 scientistsFrom 175 countriesIn 2008 35 Fortune 500 Companies finding solutionsPaying $ 5 000 - $ 100 000 per solution

4 ChangesOld Web New Web

Trying to sell Making connections

Large Campaigns Small acts

Controlling our Image Being ourselves

Hard to reach Available - everywhere

Interactive

Conversation

Community

Dialogue

Linking

• Be human• Warts and all• Integrate images• Ruthlessly build “friends” –

but heed connections.• Selectively link to Twitter• Don’t sell.

Tips

• Tweet regularly• Use humour• Create balance• Focus on events and “trending

topics”• Use #tags• Don’t sell.• Don’t repeat tweets

Tips

Leveraging your Web presence

Monthly on your website:

• Article on your website• Same article on Blog• Same article on Facebook post• Tweet your new article with catchy phrase and link• Post YouTube video of article• Post SlideShare preso of article• Do podcast of article.• Link with Afrigator or similar.

Where to find me:www.erikvermeulen.com

T: ErikMVermeulenF: Erik Vermeulen