social media for business
DESCRIPTION
Presentation to WomTRANSCRIPT
Social Media for BusinessPauline Randall
Pauline Randall• virtual-e Ltd – 3-d immersive world design for
education and business – www.virtual-e.co.uk • knowntiger – social media consultancy – training,
mentoring reports – www.knowntiger.co.uk • Techie Brekkie – techie networking meetings –
www.techiebrekkie.co.uk
Using Social Media for Business
1. Find out what is out there2. Think about your customers3. Find out what your competitors are up to4. Metrics – keep measuring5. Rinse and repeat
1. Find out what’s out there
The big choices
Other tools to consider
2. Think about your customers
Do you know your demographic?
Male or female?
Age
Employment
status
Income
Location
Education
Employment
sector
FacebookOver 500 million users
The Social Technographics Ladder
Inactives neither create nor consumer social content of any kind Groups include people participating in
at least one of the activities monthly except Conversationalists who participate in at least one of the included activities at least weekly.
http://www.forrester.com/empowered/ladder2010
3. Find out what your competitors are up to
• Do they have a Facebook page?• What are they doing there?• How many friends do they have?• How often are they posting?• What are they posting?• Are they getting engagement?
• Are they on Twitter?• How many followers/following?• What are they saying?• Are they talking to other people?• Are these people potential/actual customers or other
sector members?
• Have the got a LinkedIn profile?• How many connections do they have?• Have they completed their profile?• Are they engaging on LinkedIn?• Do they update their status?
4. Metrics – keep measuring
If you don’t know where you’ve started from…… how do you know when you’ve got to where you want to go?
Things you need to know• How visible is your website?• Do you need to improve its SEO? (search engine
optimisation)• How visible is your business?
What you need to decide• What are you aiming for?
• More website traffic? How much more? Over what period?• More sales? Online? Offline?• More leads? How many more?
• Where does social media fit into your overall marketing strategy?
• What’s your budget?• Time• £££• Resources – you, other people
• How will you know when you’ve succeeded?
Some tools you could use• Google analytics -
http://www.google.com/analytics/• Social Mention - http://socialmention.com/• Google alerts - http://www.google.com/alerts• Facebook metrics (on your Facebook page admin)• Tweetreach - http://tweetreach.com/
Some final points
Remember…• Social media is not free• Results very rarely happen overnight – this is a
long term project• Social media is about connecting, engaging with
people. It won’t work if you just push information out. Listen as well as speak
• It can be very time consuming – budget your time• It can be fun• Don’t forget the other parts of your marketing
strategy• It isn’t a magic spell – you still need a
product/service and a market.
Pauline RandallFeel free to connect [email protected]
Twitter accounts:• @knowntiger• @techiebrekkie• @virtualewit• @virtualeltd
Slideshare
flickr
Scribd
Virtual world design and development
Online learningwww.virtual-e.co.uk
Informal networking for techie types
www.techiebrekkie.co.uk
Social media training and consultancy
www.knowntiger.co.uk