social media for associations - a 2008 update
Post on 17-Oct-2014
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An update for the Houston chapter of the Society of Association Executives - what's new in the 2.0 world since March 2008?TRANSCRIPT
Katie [email protected] www.schipul.com // www.happykatie.com
http://www.flickr.com/photos/eschipul/3072658285
Keeping the Social Media games goingAn update on Social Media for associations
How do YOU get your members excited and engaged?
What we’ll talk about...
• Social Media tool review
• Connecting with Influencers
• The power of Facebook
What’s new for associations since March 2008?
http://www.flickr.com/photos/libraryman/414960752
But it’s still all about the people...
Let’s talk Social Media tools
Let’s Get Blogging!
• Set up a fast template Blog
• Start simple - match branding graphics later
• 5 posts before ‘launch’
www.typepad.com
www.wordpress.com
www.blogger.com
Social Media Tools
http://topwpthemes.com/
Wordpress Template SitesLet’s get Blogging!
http://www.nattywp.com/
http://www.wpthemespot.com/
Tumblr - Art of the Uber-SimpleLet’s get Blogging!
http://dallasmarketing.tumblr.com/
Houston Arts Alliance - targeting their audienceswww.haablog.com // www.haahelps.com
Association online marketing help :)http://associationmarketing.blogpost.com
Podcasts - How an iPod makes you smartSocial Media Tools
• Low-tech recorded online ‘radio shows’
• Amazing knowledge sharing
• Listen wherever you want
http://odeo.com/
Twitter for association / event promotionSocial Media Tools
http://twitter.com/annaliese_h
Online video - no popcorn required
• Tell your members’ stories
• Keep members in the loop
• Share knowledge
• Be genuine
Social Media Tools
www.thebaa.us/YouTube.aspx
Artists promote Orange Show awesomenesswww.vimeo.com/49438
Growing Community through photographySocial Media Tools
http://flickr.com/groups/oih/
Identify the Influencers - learn how to listenSocial Media Tools
www.google.com/alerts Email updates for your company
name and keywords
www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates
you
http://alerts.yahoo.com Yahoo! alerts you of any
occurrences of defined terms and names
Find Blogs to read and learn fromwww.technorati.com // www.blogsearch.google.com
IceRocket - Prolific vs. Influential = 2 different thingswww.icerocket.com
Blogpulse Conversation Tracker: www.blogpulse.com/conversation
Addictive and essential Google Reader: www.google.com/reader
Are you on Facebook yet?(you really, really need to be)
Your Facebook profile at a glance
• Flesh out your profile before you start friending
• Personal and professionallives are blurred (good and bad)
• You can be picky who youconnect with - and should be!
• Re-purpose your otherWeb content on Facebook
Harness the power of Facebook
Creating a group for your Association
• Group pages grow camaraderie
• Coordinate, promote andfollow up on events
• Encourage membercontribution (reward them!)
• Select a handful of officersfor increased participation
Harness the power of Facebook
http://www.facebook.com/groups.php?id=503022047#/group.php?gid=5503509909
Other Facebook goodies
• Photos - comment, tag and albums
• Videos -
• Applications
• ‘Web Identities’
Harness the power of Facebook
http://apps.facebook.com/webidentities/
Advertising on Facebook - 120 million usersHarness the power of Facebook
Social Media for Associations Review
• Stay well-rounded and well-branded
• Find the Influencers (location matters)
• Get. On. Facebook. Seriously.
Associations 2.0 - Going Social and Getting Smarter
Thanks for participating!
Katie Laird
Schipul - The Web Marketing Companywww.schipul.com // www.tendenci.com (281) 497.6567, ext. 519
Email: [email protected]
Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Flickr: www.flickr.com/photos/happykatie Twitter: www.twitter.com/happykatie
Find my slides on Slideshare: www.slideshare.net/happykatie