social media final
TRANSCRIPT
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Social MediaMaking Your Team Better
March 2016
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IT Background – Kyle BedalovBS In Computer ScienceSocial Media ManagerStarted blogging in October of 2004Started using LinkedIn in May of
2006Started using Facebook in October
of 2006Started using Twitter in October of
2008
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Swim Background – Kyle BedalovHead Coach since 199113 All Americans45 Academic All AmericansTeam Scholar Gold Level 7 of the past 8
years NISCA member since 1994WISCA member since 1995 –President the
past 3WIAA Official for 21 years
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What is Social MediaDuct Tape Marketing defines it as “the
use of technology combined with social interaction to create or co-create value.”
The Social Media Guide says it “is user generated content that is shared over the internet via technologies that promote engagement, sharing, and collaboration.”
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Historical – A Look BackParents MeetingPrint everything and pass handouts
outPhone calls to Team MembersAIM – AOL Instant MessengerEmail Texting Social Media
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Statistics on Social MediaOver 50% of the world’s population is under 30 1.4 Billion Facebook users 47% of all Internet users are on Facebook69% of parents are “friends” with their kids on
Facebook500 Million Tweets per day88% of Twitter users are mobileThe 2nd largest search engine in the world is
YouTube70 Million Photo are sent daily on InstagramSnapchat has 100 million monthly users
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Why Use Social MediaThe 4 C’s Communicate
Connection
Cause
Coach
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Communicate• Information immediately to the
team• Schedule• News• Fund raising• Spirit Wear• Meet Wrap Up
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Connection
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Cause• Team Fundraiser • Raising Money for a Charity• Inspire the team with pictures and
video• Clinic
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Coach• Immediate Feedback from Video
E.G.Hudl or Coach’s Eye• Articles and Videos on How-To’s• Sources for athletes to get more
information
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Who is “On” Social MediaStudent Athletes and ParentsCoachesBooster ClubsSupport StaffLocal BusinessesCollege Teams and College CoachesAthletic AssociationsMedia
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Risks – Parent / Athlete /CoachParents must Understand and Monitor
activityNeed to know Expectations from the
CoachReminder that the primary use is to
Promote Communicate throughout the Team
School District PoliciesInappropriate Behavior
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BenefitsInformational in purpose to get everyone
on the same page for all team eventsAnother agent to promote what you are
doing in and out of the poolActs as a morale booster for the teamRewards team sponsors for their
involvement
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Actual ToolsFacebookBlogTwitterYouTubeInstagram100’s of
More
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Blog
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Google Calendar
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Where to Start – Next StepsDiscuss with School Administration about
PoliciesDiscuss with Athletic DirectorDiscuss with Team and Parents setting
goals and expectationsEstablish Privacy Standards to the team
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Contact Email: [email protected]: @kbedalovFacebook: /kbedalovInstagram: /kbedalovMobile : 262.527.4320