social media presentation final
TRANSCRIPT
SOCIAL M
EDIA D
URING T
HAI
FLOODS
TH
E T
HA
I R
ED
CR
OS
S S
OC
I ET
Y
BACKGROUND
Start >> 2010
for …. PR news, activities, projects of TRCS
>> One way communication <<
Then >> Tsunami in Japan
>> Thai volunteers used twitter for fund
rising
Problem : No #hashtag to Thai Red Cross
Solution : - Partner with other volunteer groups
ROLE OF SOCIAL MEDIA IN THAI FLOOD
Social media played a key role in Thailand 2011 flood.
Affected >> 65 provinces.
>> Estimate 13.6 M or 20% of Thailand’s population were affected
>> Approximately 47 billion USD in damages and losses
People asked for help in website, Facebook and Twitter of TRCS
TRCS posted news and updated situation in real-time both pictures & stories
TRC ACTIVITIES IN SOCIAL MEDIA Normal situation activities focus on 4 core areas of TRC
1. Medical and Health Care Service
2. Disaster Preparedness and Response
3. Blood Transfusion Service
4. Quality of Life Promotion and Social Welfare
Emergency situation activities:
- To collect information and provide assistant
- To coordinate with other social media group
- To raise donation
- To inform location of relief distribution center
NEXT STEP OF TRC IN SOCIAL MEDIA
Thai Red Cross plans to create excellent PR officers
And to create new young reporters.
TRC SOCIAL MEDIA STATISTICS
Facebook = more than 50,000 likes
Twitter = nearly 20,000 followers
RESPONSE TO TRC SOCIAL MEDIA DURING THAI FLOODS
RESPONSE TO TRC SOCIAL MEDIA DURING THAI FLOODS
SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND
SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND
SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND
SOCIAL MEDIA OF POPULAR PEOPLE IN THAILAND
THANK YOU