social media fatigue: is it better to burnout than fade away?
DESCRIPTION
Slides from the April meeting of The College at Brockport's Social Media User Group, where we discussed Social Media Fatigue.TRANSCRIPT
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Social Media Fatigue: Is it better to burn out than fade away?
April 5, 2012
SMUG
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Stipulated: Burnout is Bad
• The last thing we need is more work• Resources are scarce as it is.• Why do something that doesn’t make you
happy?
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BUT….
Sorry Mr. Sinatra, Social Media, like rock and roll,
is here to stay.
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How do we avoid burnout/fatigue then?
• Excellent Question. Wish I knew the answer• Not a lot of “policies” out there• Tips, Tools and Strategies• Mental Health/Reenergizers• Your ideas
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Find a Friend• Someone who can help
you learn• Someone to share your
burden• An advocate• Get S.M.U.G., if you can.
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The Google Method
• 50 minutes per hour tackling a task, 10 minutes putting out fires/catching up on SM.
• Other methods? • 15 minutes in the morning, 15 minutes after lunch, 15
before checking out.
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Use Technology to Help You
Social Media Dashboards: Here’s a list of 40.Hootsuite, Tweetdeck, Seesmic, Social Mention.– Overview of multiple platforms– Don’t feel like you have to have 37 windows open
at once
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Better Living Through Minions
• Student Workers= Best thing since sliced bread.
• Oswego has a student social media team
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Engage with Your audience
• Spend time with the people you’re hoping to serve.
• Listen. Get ideas. Hear what they’re passionate about. It can recharge your batteries
• “Look for the positives in your community.”
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Coping Mechanisms• debng Unplug. Go for a walk. Take a vacation. Play with my son. Watch a
movie. In other words, anything but work.• Dayngr Emergency chocolate. • catykobe By physically getting away… taking a walk around the block, or
otherwise unplugging• QuirkyBean Lame but I actually have a ‘Happy List’ – 50 things to do to cheer
myself up :p Pick one and get on with it• KellyLux I workout. I read a paper book. I cook. Anything that doesn’t involve
a screen and other people• vargasl I now have this written above monitor, “Is anyone dying?” – No? Walk
away, do something to numb brain and come right back.• SunnyinSyracuse Oh, and I also take out stress in my baking
From Community Manager Chat
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