social media etiquette for the college student
TRANSCRIPT
Social Media Etiquette
Liz JostesEli | Rose Social Media, LLC
@EliRoseSocial / @LizJosteshttp://www.EliRose.com
[email protected]*Photo credit: Mike Licht via Flickr
How to be professional, strategic & fun
Friday, September 27, 2013
Agenda
A bit about me & a little about you
Social media myths & facts
What recruiters can - and do - find out
Social media etiquette & best practices
Wrap-up & questions
EliRose.com -- @EliRoseSocial
Friday, September 27, 2013
A bit about meIn 160 characters...
You can find me on Facebook, Twitter, LinkedIn, G+, Pinterest, Instagram, YouTube, FourSquare, Yelp, About.Me, LizJostes.com, EliRose.com, among others
EliRose.com -- @EliRoseSocial
Friday, September 27, 2013
At little about youAre you active on at least 1 social media network?
Who do you interact with? (friends, teachers, people in the industry you plan to enter, etc.)
Have Google-d a friend, boss or co-worker?
Have used social media to network or interact with a prospective employer?
Have a blog?
EliRose.com -- @EliRoseSocial *photo credit birgerking
Friday, September 27, 2013
Social Media Myths & Facts
EliRose.com -- @EliRoseSocial
“My account is protected/I deleted that update”
Friday, September 27, 2013
Social Media Myths & Facts
EliRose.com -- @EliRoseSocial
“None of my IRL friends are on (Insert Social Platform)”
@CoachDavidHill from U of Charleston (WV)
Friday, September 27, 2013
Jobs Lost Thanks to Social Media
EliRose.com -- @EliRoseSocial
Photos via Business Insider & Huffington Post
Friday, September 27, 2013
Social Media is a Recruiter’s Best Friend
To scout for potential candidates
To research or “background check” an applicant
EliRose.com -- @EliRoseSocial
Recruiters use social media for 2 things:
Friday, September 27, 2013
Social Media is a Recruiter’s Best Friend
39% of hiring managers and HR professionals use social media sites to research job candidates
Of those, 43% have found something that cause them NOT to hire that candidate.
Inappropriate photos or info (50%)Drinking or drugs (48%)Poor communication skills (30%)Discriminatory comments (28%)Lied about qualifications (24%)
EliRose.com -- @EliRoseSocial
According to CareerBuilder/Harris Interactive’s nationwide study published 6/27/13...
Friday, September 27, 2013
Social Media is a Recruiter’s Best Friend
19% of hiring managers and HR professionals found something on social media sites that made them hire a candidate
Conveyed a professional image (57%)Show s/he was well-rounded (50%)Great communication skills (43%)Great references given by other (38%)
EliRose.com -- @EliRoseSocial
According to CareerBuilder/Harris Interactive’s nationwide study published 6/27/13...
Friday, September 27, 2013
EliRose.com -- @EliRoseSocial
Speaking of positives, how do we get to the upside?
Friday, September 27, 2013
Using Social Media for GoodAsk for recommendations
Don’t be afraid to connect & network with potential businesses, professionals and industry leaders
Follow on FacebookUse Twitter listsCreate a G+ circleSearch hashtagsLinkedIn Groups
Showcase hobbies, awards, special projects, causes you support
Don’t hesitate to let your personality shine through
EliRose.com -- @EliRoseSocial
Friday, September 27, 2013
Social Media Best PracticesUse a clear photo of yourself for your bios
Fully complete your bio & description fields
Claim social media profiles using your real name
Be a consistent YOU across all platforms
Buy your own .com
Blog
Google yourself
EliRose.com -- @EliRoseSocial
Friday, September 27, 2013
Social Media Best Practices
EliRose.com -- @EliRoseSocial
Photo credit: Grammarly
Friday, September 27, 2013
Control your Privacy
EliRose.com -- @EliRoseSocial
Friday, September 27, 2013
Control your Privacy
EliRose.com -- @EliRoseSocial
Friday, September 27, 2013
Control your Privacy
EliRose.com -- @EliRoseSocial
Google+
Friday, September 27, 2013
Keep in Mind...
“The internet is written in ink”
Social media moves fast, and you don’t want to become the next Buzzfeed sensation
Be prepared to stand behind anything & everything you publish online
Words used aren’t the only thing that matters; spelling and grammar are important, too, as do photos you post
EliRose.com -- @EliRoseSocial
Friday, September 27, 2013
Wrap Up
EliRose.com -- @EliRoseSocial
Questions?
Friday, September 27, 2013