social media efficiency
DESCRIPTION
Social media can be a super-effective tool to market your business or it can be a black hole that keeps you from getting any work done! Take charge of your social media outreach with these tips and tools.TRANSCRIPT
![Page 1: Social Media Efficiency](https://reader037.vdocuments.us/reader037/viewer/2022110118/554e7127b4c90545698b4a4a/html5/thumbnails/1.jpg)
Social Media Efficiency#SMEfficiency @JFouts@MyDutchNephew
![Page 2: Social Media Efficiency](https://reader037.vdocuments.us/reader037/viewer/2022110118/554e7127b4c90545698b4a4a/html5/thumbnails/2.jpg)
2
Who we are
• Janet Fouts Social Media Coach at Tatu Digital Media
• Spencer DoyleSocial Media Czar at My Dutch Uncle
![Page 3: Social Media Efficiency](https://reader037.vdocuments.us/reader037/viewer/2022110118/554e7127b4c90545698b4a4a/html5/thumbnails/3.jpg)
4
To be efficient you need a plan
![Page 4: Social Media Efficiency](https://reader037.vdocuments.us/reader037/viewer/2022110118/554e7127b4c90545698b4a4a/html5/thumbnails/4.jpg)
AND a strategy for each network
• What are your goals?• How much time do you have?• Who’s going to do the work?• Be diligent about time spent• Get the right tools• Track everything• janetfouts.com/listen
![Page 5: Social Media Efficiency](https://reader037.vdocuments.us/reader037/viewer/2022110118/554e7127b4c90545698b4a4a/html5/thumbnails/5.jpg)
What are your goals?
• Brand visibility• Fundraising• Volunteer management• Professional development• A listening tool and sounding board for
constituency
![Page 6: Social Media Efficiency](https://reader037.vdocuments.us/reader037/viewer/2022110118/554e7127b4c90545698b4a4a/html5/thumbnails/6.jpg)
7
Who’s doing the work?
• Not the least experienced person on the team• Play off team strengths• What can be delegated?• Interns and volunteers
need clear direction
7
![Page 7: Social Media Efficiency](https://reader037.vdocuments.us/reader037/viewer/2022110118/554e7127b4c90545698b4a4a/html5/thumbnails/7.jpg)
8
How much time?
• How urgent is your mission?• Create a plan around availability• “Chunk” tasks• Set time limits and stick to them!
8
![Page 10: Social Media Efficiency](https://reader037.vdocuments.us/reader037/viewer/2022110118/554e7127b4c90545698b4a4a/html5/thumbnails/10.jpg)
Blogging Efficiency: Your Blog
• Purpose– What is your blog’s purpose?
– What are you trying to achieve?
• Content-successful blogs are:– Engaging
• CTAs
– Interactive• Comments section
– Sharable• Pictures
• Video
• Lists
• Frequency– Daily
– 2-3x per week minimum
• Schedule your posts, plan ahead
• Relationship with other social media
![Page 11: Social Media Efficiency](https://reader037.vdocuments.us/reader037/viewer/2022110118/554e7127b4c90545698b4a4a/html5/thumbnails/11.jpg)
12
Blogging
• Knowing your blog’s purpose will help you stay focused on what’s important so that you can spend less time posting and post more frequently
• It will also guide you to develop a strategy that makes sense
• With a strategy, you can plan ahead
![Page 12: Social Media Efficiency](https://reader037.vdocuments.us/reader037/viewer/2022110118/554e7127b4c90545698b4a4a/html5/thumbnails/12.jpg)
Social Media Is Social
• Snowball effect– A little can go a long way, but
strategy is key• Content drives traffic– Do you have the right content?• Sharable• Stories• Advice, not ads
![Page 13: Social Media Efficiency](https://reader037.vdocuments.us/reader037/viewer/2022110118/554e7127b4c90545698b4a4a/html5/thumbnails/13.jpg)
Editorial CalendarSunday Monday Tuesday Wednesday Thursday Friday Saturday
Blog • Weekend event summary?
• Pictures?• Videos?
Info post re: upcoming events, programs, news
Daily advice tip Top Ten list Checklist • Week-in-review• share Scoop.it
curations• top reads from
the week• Weekend
Weekend event piece?
Facebook • “Like”• Comment• Share• Post at least 4 posts per day
Share pictures Share videos Facebook Friday
Twitter 8-24 tweets 8-24 tweets (including blog posts, RTs, etc.)
• 8-24 tweets
• #CharityTuesday
8-24 tweets 8-24 tweets • 8-24 tweets• #FF
8-24 tweets
Scoop.it
![Page 14: Social Media Efficiency](https://reader037.vdocuments.us/reader037/viewer/2022110118/554e7127b4c90545698b4a4a/html5/thumbnails/14.jpg)
• Auto Follow• Auto Direct Message• More trouble than
it’s worth• It’s not all bad
The Automation Devil
![Page 15: Social Media Efficiency](https://reader037.vdocuments.us/reader037/viewer/2022110118/554e7127b4c90545698b4a4a/html5/thumbnails/15.jpg)
HootSuite
•Manage multiple accts•Delegate•Scheduling•Analytics•Rss Feed
http://hootsuite.com
![Page 17: Social Media Efficiency](https://reader037.vdocuments.us/reader037/viewer/2022110118/554e7127b4c90545698b4a4a/html5/thumbnails/17.jpg)
Delegate
![Page 18: Social Media Efficiency](https://reader037.vdocuments.us/reader037/viewer/2022110118/554e7127b4c90545698b4a4a/html5/thumbnails/18.jpg)
Schedule your time
• When are you most effective online?• When is your network online?• Managing content distribution
![Page 23: Social Media Efficiency](https://reader037.vdocuments.us/reader037/viewer/2022110118/554e7127b4c90545698b4a4a/html5/thumbnails/23.jpg)
24
Join Us June 27th at 1 PM
• Nonprofit 101: Starting a Nonprofit– Featuring John D. Golenski, CEO at
My Dutch Uncle
![Page 24: Social Media Efficiency](https://reader037.vdocuments.us/reader037/viewer/2022110118/554e7127b4c90545698b4a4a/html5/thumbnails/24.jpg)
Questions?
[email protected]@jfoutsJanetFouts.comTatuDigital.com408.216.7423
[email protected]@MyDutchNephewFacebook.com/MyDutchUncleMyDutchUncle.com415.625.2942