social media - content and marketing tools of the trade for 2011

www.marketingsavant.com 888.989.7771 The MarketingSavant Group

@danavan

The MarketingSavant Group

Social Media, Content and Marketing Tools of the Trade for 2011


www.marketingsavant.com

888.989.7771

[email protected]


@danavan


@danavan

About : Dana VanDen Heuvel Dana VanDen Heuvel is an award-winning marketing blogger, author of the American Marketing Association's Marketech Guide to Marketing Technology and the MySpace, YourSpace, TheirSpace Guide to Social Network Marketing and the creator of the AMA's TechnoMarketing training series. Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, one of the nation's first weblog and social media marketing consultancies and currently runs The MarketingSavant™ Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to reach and keep customers. Learn more from Dana's blog at www.marketingsavant.com.

The MarketingSavant Group is a specialist company that focuses on transforming our clients into the preeminent thought leaders and trusted advisors in their industry. Through our thought leadership marketing approach and deep experience in digital and social media marketing we do extraordinary work for B2B clients to move your entire organization beyond the competitive realm and into the unique niche of industry thought leader. We focus on genuine organizational transformation through marketing, innovation, intellectual capital development and not on producing a campaign that’s merely a quickly forgotten flavor-of-the-month tool. We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business-to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We do well by doing good, and we like to work with clients who share our philosophy.

http://www.marketingsavant.com/





http://www.marketingsavant.com/services


@danavan


@danavan

For a list of 70 More Social Media Tools, download our free Practical Social Media Tools report!

Questions or comments?

Tweet with me!

@danavan

Dana VanDen Heuvel

President, MarketingSavant

http://landing.marketingsavant.com/socialmediatools/

http://www.twitter.com/danavan




@danavan


@danavan

Social Media Tools

Managing your social media presence with cross-platform posting tools like: Argyle Postling Sprout Social HootSuite Curate and publish content with: Paper.li Tumblr Dlvr.it Tracking how your trending with tools like: • PostRank • Edge Rank Checker • Hyper Alerts Get acquainted with new social sites like: • Quora • Gist


@danavan


@danavan

Argyle Social Media

http://argylesocial.com • Full featured social

media management suite

• All about metrics & tracking

• Social campaign tracking

• Facebook and Twitter search alerts coming up

• Can’t post photos to FB • $149/mo

http://argylesocial.com/


@danavan


@danavan

Postling

• Simplifies multiple account management

• Blog right from Postling

• Upload photos & videos

• Reply to Facebook posts

• Daily email updates

• Track metrics for each property

• http://postling.com

• Free to $49/mo

http://postling.com/

http://postling.com/


@danavan


@danavan

Sprout Social

• Manage social networks in one place

• ‘Discover’ based on search & mentions (leads!)

• Connect FB, Twitter, LinkedIn

• Great for personal brands & small business

• Follower demographics • Great charts & UI • $9 - $49/mo


@danavan


@danavan

HootSuite

• Manage Facebook and Twitter

• Team social media assignments

• Now handles “admin as page” in Facebook

• Used by hundreds of brands

• www.hootsuite.com

• Free to $$$

http://www.hootsuite.com/


@danavan


@danavan

NutshellMail

• Brings all social alerts into one consolidated email

• Track Twitter new followers & un-follows

• Mostly for ‘personal’ use

• http://nutshellmail.com

• Free service

http://nutshellmail.com/

http://nutshellmail.com/


@danavan


@danavan

Postrank

• Monitor the social aspects of your blog

• Connect with Google Analytics

• Broadcast content to Facebook

• Content insights from vast content network

• http://postrank.com

• Free to $500/mo

http://postrank.com/


@danavan


@danavan

Edge Rank Checker

• Check your Facebook page Edge Rank

• Get ideas on improvements

• 0-3 is below average.

• 4-7 is average.

• 7+ is above average.

• Scores above 20 are excellent.

• http://edgerankchecker.com/

• Free service

http://edgerankchecker.com/

http://edgerankchecker.com/


@danavan


@danavan

Tumblr

• Simplest blogging platform

• Share Photo, Quote, Link, Chat, Audio, and Video

• Campaign blogs

• Social networking by following other Tumblrs

• http://www.tumblr.com

• Free service

http://www.tumblr.com/

http://www.tumblr.com/


@danavan


@danavan

dlvr.it

• Deliver content across social platforms

• Engagement stats – integrate w/ Google Analytics

• Connect all social channels together

• Create many ‘routes’ • Auto-post curated content • Filter content • http://dlvr.it • Free service

http://dlvr.it/


@danavan


@danavan

Paper.li

• Create your own ‘curated’ newspaper

• Connect with influencers in your area of expertise

• http://paper.li

• Free service

http://paper.li/


@danavan


@danavan

Hyper Alerts Facebook Page Notifications

• Facebook not the only or the right answer

• Hyper Alerts is the “feature that Facebook forgot”

• Watch you pages, competitors, pages you like and pages you don’t

• Daily digest of updates (vs. immediate emails)

• Alerts by URL or by FB User – ASAP, Hourly, Daily, Weekly,

Monthly – Select your time – Also alerts on your own content

• http://www.hyperalerts.no • Free service

http://www.hyperalerts.no/

http://www.hyperalerts.no/


@danavan


@danavan

Quora

• Super Q&A site

• Establish and gain expertise

• Top thoguht leadedrs online are there

• Former FB exec

• http://www.quora.com/

• Free service

http://www.quora.com/

http://www.quora.com/


@danavan


@danavan

Gist

• Curated business development

• Connect to your email

• Just purchased by RIM

• All you contacts in one place

• Stay up on prospects

• http://gist.com/

• Free service

http://gist.com/

http://gist.com/


@danavan


Smile if you liked it!


www.marketingsavant.com

888.989.7771

[email protected]

1 free social media audit + 1 free ½ hour of recommendations

and consulting

www.marketingsavant.com/helpme

http://www.marketingsavant.com/helpme


@danavan


@danavan

For a list of 70 More Social Media Tools, download our free Practical Social Media Tools report!

Questions or comments?

Tweet with me!

@danavan

Dana VanDen Heuvel

President, MarketingSavant

http://landing.marketingsavant.com/socialmediatools/





@danavan


@danavan

About The MarketingSavant Group

The MarketingSavant Group is a specialist company that focuses on developing our clients into the preeminent thought leaders and trusted advisors in their industry. Through our thought leadership marketing approach and deep experience in digital and social media marketing we do extraordinary work for B2B clients to move your entire organization beyond the competitive realm and into the unique niche of industry thought leader. We focus on genuine organizational transformation through marketing, innovation, intellectual capital development and not on producing a campaign that’s merely a quickly forgotten flavor-of-the-month tool. MarketingSavant helps clients leverage thought leadership and social media marketing through precise strategy development, targeted user-centric research, expert resource engagement for content creating and distribution, all using our proprietary Thought Leadership Marketing methodology. Like the thought leading clients we work with and in the spirit of the social media tools we employ, MarketingSavant is a transparent, honest, professional, credible, driven, responsive, hard working, open-minded, and results-oriented team that serves our clients with the utmost integrity and respect and treat their business and success as our own. Our value-forward approach means that our first priority is delivering wisdom to our clients and prospects to make us all better marketers and servants to the customers who trust us. We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business-to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We do well by doing good, and we like to work with clients who share our philosophy. MarketingSavant’s offerings range from thought leadership strategy development, training and workshops, campaign management, customer community development and anything else that helps to position you as the preeminent thought leader in your industry. Contact us if you’re interested in become your industry’s thought leader!




http://www.marketingsavant.com/contact


@danavan


@danavan

MarketingSavant Has Served:

Intel Chubb Insurance Bayer Pharmaceuticals American Cancer Society Quad/Creative Emerson, Inc. Krueger International McCain Foods Miron Construction, Inc. Center for Sales Strategy PROMO Marketing Conference Internet Retailer Conference Seybold 365 Conference The Golomb Group SRI Conferences Northlich Imaginasium E-Marketing Learning Center of Erie, PA Life Meets Work WSPRA NCMPR Betuitive Marketing, Inc.

• American Marketing Association • Business Marketing Association • American Advertising Federation • Direct Marketing Association • Association of IT Professionals • Midwest Jewelers Association • Chicago Area Direct Marketers • Trade Show Exhibitors Association • Just Between Us • Herzing College • St. Norbert College • University of Northern Illinois • Decision Sciences Institute • Madison Area Technical College • Mountain State University • Pheedo, Inc. • Adams Magnetic • Nicolet National Bank • Green Bay Chamber of Commerce • Fond du lac Area Chamber of Commerce • Perfect Patients Pty Ltd. • WE Energies


@danavan


@danavan

On Target Social Media Advice!

Since 2003, The MarketingSavant Group has trained over 3000 top level marketers on how to use social media for marketing and has influenced the success of dozens of social media marketing projects.

We have also helped thousands more through our whitepapers, e-books, articles and interviews on social and emerging media marketing tools.


@danavan

Why MarketingSavant?

• Deep Experience – Our founder began teaching HTML

programming in 1995 and has been active in Internet Marketing and social media ever since.

• Wide Recognition – MarketingSavant’s Dana VanDen Heuvel

has been featured in over 30 articles in a dozen publications on marketing and social media.

• Consulting-led – We’re not an ad agency. In fact, we’re a

consulting shop with passionate leader who loves the intersection of thought leadership marketing, social media, helping the insurgent marketer win the business.

• Highly Regarded – MarketingSavant’s Dana VanDen Heuvel is

a sought-sought after speaker and consultant in the areas of thought leadership, social media and marketing technology.

• Thought Leadership – The MarketingSavant Group has published

many articles and whitepapers along with several e-books, including: • Marketech: The Guide to Marketing

Technology (2 editions) • MySpace, YourSpace & TheirSpace

Guide to Social Networking • Marketing in a Downturn: Recession-

Proof Strategies for Smart Marketers • 30 Marketing Ideas in 30 Days –

Entrepreneurs DIY Marketing Guide

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