marketing tools 2016 t&c2016 roland frasier marketing tools presentation
TRANSCRIPT
![Page 1: Marketing Tools 2016 T&C2016 Roland Frasier Marketing Tools Presentation](https://reader034.vdocuments.us/reader034/viewer/2022042513/5871f2321a28ab5c348b5c03/html5/thumbnails/1.jpg)
22 ToolsTo Rank Higher, Convert Better, Automate Everything & Find Holes In The Market Your Competitors Have Missed
#tcs2016 @RolandFrasier
Roland Frasier
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#tcs2016 @RolandFrasierA Tool Within A Tool Within A Tool
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#tcs2016 @RolandFrasier
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#tcs2016 @RolandFrasier
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#tcs2016 @RolandFrasier
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#tcs2016 @RolandFrasier
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Business Management
#tcs2016 @RolandFrasier
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Business Management Tools We Use…
• Qvinci
• Quickbooks Enterprise
• Moving to…
• NetSuite
#tcs2016 @RolandFrasier
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Business Management Tools We Use…
• Qvinci
• Quickbooks Enterprise
• Moving to…
• NetSuite
#tcs2016 @RolandFrasier
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Ecommerce+ CRM
#tcs2016 @RolandFrasier
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Ecommerce + CRM Tools/Resources We Use…
InfusionSoft 1AutomationWiz (1ShoppingCart)
Magento Limelight CRM
SixthDivision Memberium (Membership Sites)
#tcs2016 @RolandFrasier
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Keyword Research
#tcs2016 @RolandFrasier
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Keyword Research Tools We Use…
SEMRush FreshKey WordTracker
UberSuggest iSpionage Adwords KW Planner
KeywordSpy Google Trends KeywordTool.io
Soovle VideoCents MerchantWords
#tcs2016 @RolandFrasier
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Search
#tcs2016 @RolandFrasier
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SEMRush.com
• Run a domain level keyword report
• Export to Excel
• Sort by Rank (High to Low) + Traffic (High to Low)
• Create + publish content for keyword rankings 2 – 10
• Use influencer outreach, paid media to content + email to list about new content to drive traffic and links to content
#tcs2016 @RolandFrasier
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Competitive Intelligence Tools We Use…
• Schedule Posts To Appear At Most Ideal Times For
Engagement + Sharing
• Easily Post Content You Discover While From Browsing By
Using Buffer’s Browser Extensions
• Use Buffer Pablo To Quickly Create + Post Perfect Images#tcs2016 @RolandFrasier
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Competitive Intelligence
#tcs2016 @RolandFrasier
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Competitive Intelligence Tools We Use…
#tcs2016 @RolandFrasier
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Page Builders
#tcs2016 @RolandFrasier
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Page + Funnel Building Tools We Use…
Lead Pages Click Funnels
Optimize Press Thrive Content Builder + Landing Pages
Instapage Unbounce
Adobe Muse Edge Reflow (no longer supported)
#tcs2016 @RolandFrasier
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Video
#tcs2016 @RolandFrasier
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Video Tools We Use…
Fresh Key Wistia
VeeRoll Video Cents
Blab KeywordTool.io
Smartzer Invodo (shoppable player)
Tubular Labs Tunes To Tube#tcs2016 @RolandFrasier
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Amazon
#tcs2016 @RolandFrasier
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Amazon Tools We Use…
Fresh Key Merchant Words
Feedback Genius Terapeak
K-Lytics Price Blink
AMZ Tracker FeedVisor
#tcs2016 @RolandFrasier
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Social Media Management
#tcs2016 @RolandFrasier
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#tcs2016 @your_twitter_handle
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Buffer.com
• Schedule Posts To Appear At Most Ideal Times For Engagement + Sharing
• Easily Post Content You Discover While Browsing By Using Buffer’s Browser Extensions
• Use Buffer Pablo To Quickly Create + Post Perfect Images
#tcs2016 @RolandFrasier
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#tcs2016 @your_twitter_handle
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TailWindApp.com
• Pinterest + Instagram: Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions + Analytics
• We Use Tailwind To Generate Up To 20,000 Leads Per Day From Pinterest For DIYReady + SurvivalLife
#tcs2016 @RolandFrasier
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Monetization
#tcs2016 @RolandFrasier
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#tcs2016 @your_twitter_handle
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AdButler.com
• Serving Ads On Native Commerce Sites
• Has Added $50,000 Per Month In New Ad Revenue So Far
• Rotates Best-Performing, Highest-Paying Ads
• Real-Time Reporting
#tcs2016 @RolandFrasier
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#tcs2016 @your_twitter_handle
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SkimLinks.com
• Non-Obtrusive Supplemental Monetization From Branded Products In Your Content
• 20,000 Merchants In Network
• Automatically Turns Links To Products In Your Content Into Affiliate Links
#tcs2016 @RolandFrasier
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#tcs2016 @your_twitter_handle
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RevContent.com
• Native Commerce Content Recommendation Network Recommending 200 Billion Pieces Of Content Per Month
• Allows Us To Generate Income From Posts With Post-Specific Ads
#tcs2016 @RolandFrasier
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#tcs2016 @RolandFrasier
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AdThis.com
• Automatically Add Share + Follow Buttons To Your Site
• Automatically Recommend Additional Content On Your Site
• On-Site Retargeting Exit Pops Based On Where Your Visitors Came From, Interests Or Behavior
• Add Or Promotion Bars At Top Or Bottom Of Your Site
#tcs2016 @RolandFrasier
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#tcs2016 @RolandFrasier
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SnapEngage.com
• Live Chat For Websites: Captures + Exports Leads
• Automatically Pulls User Info At Start Of The Chat + Saves Chat Transcript To The System
• Customized Chat Boxes To Match Website
• Adding To Customer Care As Profit Center $59,000 Last Month
#tcs2016 @RolandFrasier
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#tcs2016 @RolandFrasier
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HelpScout.com
• Built-In Knowledge Base Integrates With The Help-Desk
• Added To Customer Care As Profit Center $59,000 Last Month
• Fantastic For Organizing Our Ever-Growing List Of Products For Customer Care Agents To Pull On The Fly
#tcs2016 @RolandFrasier
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Affiliate Networks
#tcs2016 @RolandFrasier
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#tcs2016 @RolandFrasier
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#tcs2016 @your_twitter_handle
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ClickBank.com
• Added $3.1 Million In Revenue In 2015
• 200 Million Customers
• 500,000 Affiliates In Network
• Remarketing
• JVs: Definitely Worth Visiting At Their Booth Here @ T&C#tcs2016 @RolandFrasier
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Analyitics
#tcs2016 @RolandFrasier
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#tcs2016 @RolandFrasier
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HotJar.com• Creates Session Recordings
• Improve Form Design To Improve Conversions: Recorded 5,000 Cart Interactions & Used Data To Design New Layout For DM’s Order Form.
• Form Analysis – Find Where People Drop Off Your Form, Which Fields They Re-enter, Time On Each Field & # Of Times Form Submits Fail
• Heat Maps (But We Like CrazyEgg Better)
• User Surveys
#tcs2016 @RolandFrasier
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GoogleAnalytics.com
• Check Acquisition > All Traffic > Source Medium For New Traffic Channels
• Same as above but check for referrals
• Check Behavior > Behavior Flow > Site Content > All Pages To Find Best Performing Content
• Check Your Sessions By Hour To Find Best Times To Interact, Post Content, Etc. With Your Visitors
#tcs2016 @RolandFrasier
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CrazyEgg.com
• Heat Map: We found that a section of our home page got a lot of clicks, but didn’t link anywhere. We added a link to a sales page & saw a 49% increase in DM lab sales from the homepage.
• Scroll Mapping: Find how far visitors scroll on your site
• Confetti: Find out what people who come to your site from different traffic sources click on the most.
#tcs2016 @RolandFrasier
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Use click trackers to find click leakage on all your offer pages
These images got 12% of all clicks,but didn’t have a link
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Quettra.com
• 1. Mobile App Intelligence For Android + iOS Device Users
• 2. Quettra Portrait Provides Detailed User Profiles, Personas, Demographics And Interests.
• 3. Personalize Content Based On User Preferences, Data Mine To Better Target New Prospects. Monetize Better By Providing Ad Networks More In-depth Customer Demo/Interests Targeting
#tcs2016 @RolandFrasier
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Grytics.com
• 1. Facebook Group Analytics + Management
• 2. Find When Members Are Most Active + Learn Best Times To Interact With Them And Post.
• 3. Reward Active Members With “Wall Of Fame” Leaderboard For Likes, Comments, Posts & Influence
#tcs2016 @RolandFrasier
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On-Site Retargeting
#tcs2016 @RolandFrasier
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OptiMonk.com• Contextual Exit Pops, Scroll Pops & Hello Bar
• Based On Where Visitors Came From (FB/Google) and The Kind Of Content They Are Consuming
• Digital Marketer Used To Generate An Additional 22,689 Leads
• Increased DM Lab Sales By 30.22%
• Decreased Bounce Rate By 8.52% & Increased Time On Site By 35%
#tcs2016 @RolandFrasier
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Gleam.io
• Contests, Social Share Rewards & On-Site Retargeting.
• Single-Step Scroll Pop Lead Capture Form To 2x Leads
• T&C TY Page Share Request > $69,105 Organic Ticket Sales From Facebook ($59,897) & Twitter ($9,208)
• Double Your Sales Campaign For Sharing Lead Magnets
#tcs2016 @RolandFrasier
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Live Chat
#tcs2016 @RolandFrasier
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SnapEngage.com
• Easy to capture and export leads
• Great integrations with other solutions (for us HelpScout)
• Customize the look and feel to match your websites
• Partially responsible for $59k in sales by customer support last month.
#tcs2016 @RolandFrasier
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Google Tag Manager – TagManager.Google.com
• Add New Code (Gleam, Hotjar, FB Pixels, AdWords Pixels) To Your
Site Without Having To Involve Your Dev Team
• Add & Update Tags On Your Website & Mobile Apps
• Used To Set Up Sequence In GTM To Get Accurate Ecommerce
Data Measuring Campaign Effectiveness From Purchase To Final
Upsell#tcs2016 @RolandFrasier
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Research
#tcs2016 @RolandFrasier
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Favorite Research Tools/Sites
• StatisticBrain.com
• SearchEngineLand.com / MarketingLand.com
• Intelligence.BusinessInsider.com
• DigitalMarketer.com
• VerticalWebMedia.com#tcs2016 @RolandFrasier
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Conversion Optimization
#tcs2016 @RolandFrasier
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VisualWebsiteOptimizer.com
• A/B + Multi-Variant Split Tests
• Check out tons of case studies on the DM blog.
• Worked better for us than Optimizely because we found that Optimizely slowed some of our sites down significantly.
#tcs2016 @RolandFrasier
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Run a split test calendar
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Track conversions
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EmailOnAcid.com
• Check Email Appearance Across All Formats, All Devices
• Link + Image Validation: Never Send A Broken Link Again
• Defeat Image Blocking With “Mozify” Styled Text Replacement Feature For Blocked Images
#tcs2016 @RolandFrasier
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WickedReports.com
• Gives easy-to-understand reports based on UTMs that connects directly to Infusionsoft.
• More of a closed system than ecommerce reporting in GA. It’s how we measured Gleam’s effectiveness on revenue.
• Connect Your Email, PPC, Social & CRM Data In One Place
#tcs2016 @RolandFrasier
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Project Management
#tcs2016 @RolandFrasier
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GetFlow.com / Blossom.co / Podio.com / Slack.com
• Flow: Project Management. Turns Chats Into Tasks. Very Visual.
• Blossom: For SCRUM Project Development
• Podio: For Tech Groups. Creates Separate Web-Apps For Calendars, Gantt Charts, Agile SCRUM Boards, Kanban Boards, Etc.
• Slack: For Intra-Company Communications
#tcs2016 @RolandFrasier
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This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc.
Lead Gen
#tcs2016 @RolandFrasier
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BriteVerify.com / OpinionStage.com / ContestDomination.com
• Brite Verify: Real-Time Email Form Validation + Email List. Reduce Spam, Improve Deliverability, Reduce Email Costs.
• Opinion Stage: Polls, Quizzes + Lists. Added 15,000+ Leads/Month, Increased Engagement, Segmentation Allows For Greater Personalization
• Contest Domination: Contests added $100k/Month#tcs2016 @RolandFrasier
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Qzzr.com
• Create, Embed + Share Customized Quizzes
• Export To CRM + Segment Based On Replies To Personalize For Highly Targeted Follow-Up Marketing
• Add Calls To Action To End Of Quiz To Drive Traffic To Opt-In + Tripwire Pages, Boost Facebook Likes, Etc.
#tcs2016 @RolandFrasier
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Keyhole.co
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This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc.
Productivity
#tcs2016 @RolandFrasier
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Gliffy.com / Balsamiq.com / Moqups.com
• Gliffy: For Charting Out Funnels & Flowcharting Offers. Also Helps With QA Having Everything Linked & Viewable
• Balsamiq Mockups: Rapid Wire-framing Tool. Gets Business Team, Developers & Designers On Same Page Before Dev Starts
• Moqups: Another quick mock-up tool.
• Speeds Dev Time, Reduces Iteration, Increases Productivity#tcs2016 @RolandFrasier
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Grammarly.com / CopyScape.com
• Grammarly For QA Grammar Checking Content Prior To Posting
• CopyScape For QA + Legal Liability Reduction Checking Content Prior To Publishing
• CopyScape To Discover Other People’s Content That Infringes On Ours
#tcs2016 @RolandFrasier
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PiktoChart.com
• Quickly + Easily Make Beautiful Graphs, Charts and Infographics
• 500+ Templates
• Stock Photo Library + Upload Your Own Videos
#tcs2016 @RolandFrasier
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86,000 Free Vector Images!
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Hiring & HR
#tcs2016 @RolandFrasier
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Workable.com / TimeDoctor.com / TestDome.com
• Workable: For Hiring. Posts To Top 15 Career Sites. Creates Career Center. Tracks Entire Process Of Hiring.
• TimeDoctor: Monitoring & Improving Employee Performance
• TestDome: Tests Programmers Before You Hire Them
#tcs2016 @RolandFrasier
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QC, De-Bugging Tech
#tcs2016 @RolandFrasier
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Bugherd.com / Loader.io / Twilio.com
• Bugherd: Like Sticky Notes On A Website. UI/QC Team Pastes Stickies Right On Site, Turns Into Notes For Debug Team
• Loader: For Load Testing (Free)
• Twilio: Appointment Reminders, 2 Factor Authentication, Package ETAs, Call Tracking.
#tcs2016 @RolandFrasier
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Twilio Use Case…
• SMS “WELCOME TO THE FPA. Click Here To Sign In & Get Your Membership Benefits Today.”
• Responses “I Never Signed Up For This.” = Cancel Membership, Don’t Send Welcome Kit. Don’t Rebill.
• Decreased First Re-Bill Cancels By 10%, Reduce Chargebacks, Save COGS On Kits Sent To Cancels Prior To Implementing
#tcs2016 @RolandFrasier
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Fulfillment
#tcs2016 @RolandFrasier
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ShipStation.com / SkuVault.com / ShipGooder.com
• ShipStation Integrates With Everything We Do: Amazon, Shopify, Magento, LimeLight, SkuVault, Etc.
• Integrates With All Major Shippers: DHL, FedEx, UPS, USPS
• SkuVault Helps Manage Stock
• ShipGooder Helps Us Find The Best Rates
• Helped Us Ship 59,563 Items In January 2016#tcs2016 @RolandFrasier
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#tcs2016 @RolandFrasier
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Use AdEspresso to Quickly Create + Test Hundreds of Facebook Ads
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Use AdEspresso to Quickly Create + Test Hundreds of Facebook Ads
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Highest Impact Split-Tests Ranked in Order of Impactfulness
1. Countries2. Precise Interests3. Images4. User OS5. Age Range6. Genders7. Broad Categories8. Titles
9. Cities10.User Device11.Body Copy12.Sexual Preference13.Relationship Status14.Regions15.Education16.Language
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Use AdEspresso to Quickly Create + Test Hundreds of Facebook Ads
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Use Likealyzer To See How Well You Are Managing Your FB Pages
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Use Likealyzer To See How Well You Are Managing Your FB Pages
Adsviser.io: Facebook Ad Intelligence
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Use Likealyzer To See How Well You Are Managing Your FB PagesAudienceDrill.co
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Use Likealyzer To See How Well You Are Managing Your FB Pages
ConnectLeads.io
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Use Likealyzer To See How Well You Are Managing Your FB Pages
Qyaya.com
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Use Likealyzer To See How Well You Are Managing Your FB Pages
DriftRock.com
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Use Likealyzer To See How Well You Are Managing Your FB Pages
DriftRock.com
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#tcs2016 @RolandFrasier
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Use Likealyzer To See How Well You Are Managing Your FB Pages
IconoSquare.com
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Use Likealyzer To See How Well You Are Managing Your FB Pages
IconoSquare.com
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Use Likealyzer To See How Well You Are Managing Your FB Pages
Curalate.com
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Use Likealyzer To See How Well You Are Managing Your FB Pages
Soldsie.com
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Use Likealyzer To See How Well You Are Managing Your FB PagesSoldsie.com
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Use Likealyzer To See How Well You Are Managing Your FB Pages Candid.io
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Use Likealyzer To See How Well You Are Managing Your FB Pages
Olapic.com
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Use Likealyzer To See How Well You Are Managing Your FB Pages
Pixlee.com
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#tcs2016 @RolandFrasier
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Use email countdown timers to increase CTR 134% + Conversions 97%
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Use email countdown timers to increase CTR 134% + Conversions 97%
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Use email countdown timers to increase CTR 134% + Conversions 97%
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Thank you!
#tcs2016 @RolandFrasier