The New Face(book) of The New Face(book) of Higher EducationHigher Education

Session No.: G-SUN-1030-fSession No.: G-SUN-1030-fWeb 2.0Web 2.0

Colleges --- UniversitiesColleges --- UniversitiesSocial MediaSocial Media

Dr. Tom SeymourDr. Tom SeymourDr. John GirardDr. John Girard

Minot State UniversityMinot State UniversityMinot, North DakotaMinot, North Dakota

tom.seymour@minotstateu.eduJohn.girard@minotstateu.edu

IntroductionIntroductionAs technology becomes more pervasive within As technology becomes more pervasive within our society it seems as if we are constantly our society it seems as if we are constantly surrounded by a sea of new and exciting surrounded by a sea of new and exciting changes. One new change that has recently changes. One new change that has recently caught the attention of several information caught the attention of several information technology professionals is social media. technology professionals is social media. (Medure)(Medure)

Social media describes the Social media describes the online tools that people use to online tools that people use to share content, profiles, share content, profiles, opinions, insights, opinions, insights, experiences, perspectives and experiences, perspectives and media itself, thus facilitating media itself, thus facilitating conversations and interaction conversations and interaction online between groups of online between groups of people.people.

What is What is Social Social Media?Media?

http://www.webpronews.com/blogtalk/2007/06/29/the-definition-of-social-media

How long did it take to reach How long did it take to reach 50 million users?50 million users?

Telephone: 74 yearsTelephone: 74 yearsRadio: 38 yearsRadio: 38 yearsPersonal Computer: 16 yearsPersonal Computer: 16 years Internet: 2 YearsInternet: 2 YearsBlog: 1 yearBlog: 1 yearHR.comHR.com

Social Social MediaMedia

The Social Media Share The Social Media Share http://www.tweetdeck.com/

The Social Media Share The Social Media Share www.google.com/alertswww.google.com/alerts

Types of Social Media Types of Social Media

Google search stats:Google search stats:1,000,000,000,000 (one trillion) 1,000,000,000,000 (one trillion) - approximate - approximate

number of unique URLs in Google’s index (number of unique URLs in Google’s index (source))

2,000,000,000 (two billion)2,000,000,000 (two billion) – very rough number of – very rough number of Google searches daily (Google searches daily (source))

$110,000,000 – $110,000,000 – approximately amount of money lost approximately amount of money lost by Google annually due to the “I’m Feeling Lucky” by Google annually due to the “I’m Feeling Lucky” buttonbutton ((source))

24,40024,400 – number of people employed by Google – number of people employed by Google (December, 2008)(December, 2008)

Wikipedia stats Wikipedia stats 2,695,205 2,695,205 - the number of articles in English on - the number of articles in English on

WikipediaWikipedia

684,000,000684,000,000 – the number of visitors to Wikipedia in – the number of visitors to Wikipedia in the last yearthe last year

75,000 75,000 - the number of active contributors to Wikipedia- the number of active contributors to Wikipedia

10,000,00010,000,000 – the number of total articles in Wikipedia – the number of total articles in Wikipedia in all languagesin all languages

260260 – the number of languages articles have been – the number of languages articles have been written in on Wikipedia (written in on Wikipedia (source))

YouTube stats YouTube stats 70,000,00070,000,000 – number of total videos on YouTube  – number of total videos on YouTube 

(March 2008)(March 2008)

200,000200,000 – number of video publishers on YouTube – number of video publishers on YouTube (March 2008)(March 2008)

100,000,000100,000,000 – number of YouTube videos viewed – number of YouTube videos viewed per day (this stat from 2006 is the most recent I per day (this stat from 2006 is the most recent I could locate)could locate)

112,486,327112,486,327 – number of views the – number of views the most viewed video on YouTube has (January, on YouTube has (January, 2009)2009)

2 minutes 46.17 seconds2 minutes 46.17 seconds – average length of video – average length of video

412.3 years412.3 years – length in time it would take to view all – length in time it would take to view all content on YouTube (March 2008)content on YouTube (March 2008)

26.57 26.57 - average age of uploader- average age of uploader

13 hours13 hours – amount of video are uploaded to YouTube – amount of video are uploaded to YouTube every minuteevery minute

US $1.65 billion in Google stockUS $1.65 billion in Google stock – amount Google – amount Google Inc. announced that it had acquired YouTube for Inc. announced that it had acquired YouTube for in October 2006in October 2006

$1,000,000$1,000,000 – YouTube’s estimated bandwidth costs – YouTube’s estimated bandwidth costs per dayper day

(sources (sources here, , here and and here))

Size Data Sourced from: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/

Types of Social Media Types of Social Media Blogosphere statsBlogosphere stats133,000,000133,000,000 – number of blogs indexed by Technorati – number of blogs indexed by Technorati

since 2002since 2002346,000,000 – 346,000,000 – number of people globally who read blogs number of people globally who read blogs

(comScore March 2008)(comScore March 2008)900,000900,000 – average number of blog posts in a 24 hour – average number of blog posts in a 24 hour

periodperiod1,750,0001,750,000 – number of RSS subscribers to – number of RSS subscribers to TechCrunch, the , the

most popular Technology blog (January 2009)most popular Technology blog (January 2009)77% 77% - percentage of active Internet users who read blogs- percentage of active Internet users who read blogs55%55% – percentage of the blogosphere that drinks more than – percentage of the blogosphere that drinks more than

2 cups of coffee per day (2 cups of coffee per day (source))81 81 - number- number of languages represented in the blogosphereof languages represented in the blogosphere59%59% – percentage of bloggers who have been blogging for – percentage of bloggers who have been blogging for

at least 2 years at least 2 years source

Twitter statsTwitter stats1,111,991,0001,111,991,000 – number of Tweets to date (see an up to – number of Tweets to date (see an up to

the minute count the minute count here))3,000,0003,000,000 – number of Tweets/day(March 2008) (from – number of Tweets/day(March 2008) (from

TechCrunch))165,414 165,414 - number of followers of the most popular Twitter - number of followers of the most popular Twitter

user (@user (@BarackObama) – but he’s not active) – but he’s not active86,07886,078 – number of followers of the most active Twitter – number of followers of the most active Twitter

user (user (@kevinrose))63%63% – percentage of Twitter users that are male (from – percentage of Twitter users that are male (from Time

))

Facebook statsFacebook stats200,000,000200,000,000 – number of active users – number of active users100,000,000 100,000,000 - number of users who log on to Facebook at - number of users who log on to Facebook at

least once each dayleast once each day170 170 - number of countries/territories that use Facebook- number of countries/territories that use Facebook35 35 - number of different languages used on Facebook- number of different languages used on Facebook2,600,000,0002,600,000,000 – number of minutes global users in – number of minutes global users in

aggregate spend on Facebook dailyaggregate spend on Facebook daily100100 – number of friends the average user has – number of friends the average user has700,000,000700,000,000 – number of photos added to Facebook – number of photos added to Facebook

monthlymonthly52,00052,000 – number of applications currently available on – number of applications currently available on

FacebookFacebook140 140 - number of new applications added per day - number of new applications added per day source

Digg statsDigg stats236,000,000236,000,000 – number of visitors attracted annually by – number of visitors attracted annually by

2008 (according to a Compete survey)2008 (according to a Compete survey)56% 56% - percentage of Digg’s frontpage content allegedly - percentage of Digg’s frontpage content allegedly

controlled by top 100 userscontrolled by top 100 users124,340 124,340 - number of stories MrBabyMan, the number one - number of stories MrBabyMan, the number one

user, has Dugg (see updated number user, has Dugg (see updated number here))612 612 - number of stories from Cracked.com that have made - number of stories from Cracked.com that have made

page 1 of Digg (see all 41 pages of them page 1 of Digg (see all 41 pages of them here))36,92536,925 – number of Diggs the most popular story in the last – number of Diggs the most popular story in the last

365 days has received (see story 365 days has received (see story here))

Outbound Marketing is BrokenOutbound Marketing is Broken800-555-1234AnnoyingSalesperson

Inbound MarketingInbound Marketing

Blog SEO Social Media

Social Media = Cocktail PartySocial Media = Cocktail PartySocial media is similar to a cocktail receptionSocial media is similar to a cocktail receptionWithout constraints of time or spaceWithout constraints of time or spaceMore public – easier for other people to listen More public – easier for other people to listen

inin

Flickr: TECHcocktail

Men Vs. Women Men Vs. Women http://ping.fm/http://ping.fm/

Males vs. Female on Males vs. Female on Networks Networks

Social Media MetricsSocial Media MetricsVisitors and sources of traffic Visitors and sources of traffic Network size (followers, fans, members) Network size (followers, fans, members) Quantity of commentary about brand or productQuantity of commentary about brand or product Social media leadsSocial media leadsEngagement durationEngagement durationBounce rateBounce rateMembership increase and active network size.Membership increase and active network size.

Social Media MetricsSocial Media Metrics73% of online users read a blog 73% of online users read a blog 57% join  57% join  social networks 45% have started a blog 45% have started a blog 83% have viewed a  83% have viewed a  video online 39% subscribe to  39% subscribe to  RSS feeds 36% think more positively about 36% think more positively about

companies that have blogscompanies that have blogsSource: Source:

Universal McCann Wave3 research into social media

Texting at Your UniversityTexting at Your University

Web sitesWeb sites

www.seymour-senate.comhttp://web.ndak.net/seymour/MoviesMovies Itunes.comItunes.com

Founded by Reid Hoffman in 2002Founded by Reid Hoffman in 2002Business oriented social networking Business oriented social networking

sitesiteAllows users to have professional Allows users to have professional

connections and contacts with them connections and contacts with them www.Linkedin.comwww.Linkedin.com

Tips to Build Your LinkedIn Network:Tips to Build Your LinkedIn Network:Start with the people you knowStart with the people you know Find people by searching Find people by searching Start participating in Start participating in Answers Update your status oftenUpdate your status oftenConnect your Twitter and LinkedIn accou

nts

BLOGSBLOGS

Type of website maintained by an Type of website maintained by an individual that creates entriesindividual that creates entries

Usually can control who sees blogsUsually can control who sees blogshttp://senator-tom-http://senator-tom-

seymour.blogspot.com/seymour.blogspot.com/

smallbiztrends.com smallbiztrends.com

About Blogs (web + logs)About Blogs (web + logs)

Chronologically arranged websites Chronologically arranged websites Lots of content Lots of content Easy to update / instant Web Easy to update / instant Web

publishingpublishingAttract inbound linksAttract inbound linksInformal two-way conversationsInformal two-way conversationsRSS feeds = more ways to be foundRSS feeds = more ways to be found

develops loyal readers who subscribedevelops loyal readers who subscribeindexed in additional search enginesindexed in additional search engines

Created by 3 former PayPal employees in Created by 3 former PayPal employees in 20052005

Video sharing websiteVideo sharing website Non-registered users can watch videos Non-registered users can watch videos

using a search engine will registered users using a search engine will registered users can upload and view videoscan upload and view videos

Flip Camera and Droid Flip Camera and Droid www.youtube.com Search for Senator Tom SeymourSearch for Senator Tom Seymour

Senator Tom Seymour in North Dakota Senate - TV Interview-2003 Senator Tom SeymourSenator Tom Seymour in North Dakota Senate - TV Interview- in North Dakota Senate - TV Interview-

2003 2003 no rating 5 months ago 38 views no rating no rating 5 months ago 38 views no rating minot66 Senator Tom Seymour in North Dakota Senate - TV Senator Tom Seymour in North Dakota Senate - TV

Interview-2003Interview-2003 1:43   September 07, 20091:43   September 07, 2009 News & PoliticsNews & Politics minot66minot66 Senator Tom SeymourSenator Tom Seymour in North Dakota Senate - TV Interview- in North Dakota Senate - TV Interview-

20032003 38 views38 views Added to Quicklist 0:58   

Academic benefitis of Academic benefitis of YouTubeYouTube

Distance learning capabilityDistance learning capability Additional lectures capability (e.g. research skills, Additional lectures capability (e.g. research skills,

presentation skills)presentation skills) Putting an issue into a particular context, e.g. old Putting an issue into a particular context, e.g. old

lectures or class discussion recordingslectures or class discussion recordings Perspectives for students to listen to lectures Perspectives for students to listen to lectures

from other professors and teachersfrom other professors and teachers Supplemental humour videos to break up a long Supplemental humour videos to break up a long

lecturelecture Ability to assign students assignments to upload Ability to assign students assignments to upload

videos to spread knowledgevideos to spread knowledge

Hawaiian word for quickHawaiian word for quick

A piece of server software that A piece of server software that allows people to edit web pages allows people to edit web pages contentcontent

WikipediaWikipedia

Can edit each other’s info if you Can edit each other’s info if you feel its incorrectfeel its incorrect

Created by Dustin Moskovitz and Mark Created by Dustin Moskovitz and Mark Zuckerberg in 2004 as a way for their Zuckerberg in 2004 as a way for their fellow Harvard students to stay in fellow Harvard students to stay in touch. touch.

Over 400 million usersOver 400 million usersProvided in over 70 languagesProvided in over 70 languagesMore than 10 billion minutes are spent More than 10 billion minutes are spent

on the Facebook homepage everydayon the Facebook homepage everydaywww.facebook.comwww.facebook.com

Why You Should CareWhy You Should Care Over 450 million active usersOver 450 million active users

700,000 new users every day700,000 new users every day

Most trafficked websiteMost trafficked website

More than half outside More than half outside collegecollege

Fastest growing demographic Fastest growing demographic is those 35 years or olderis those 35 years or older

130 friends Average on 130 friends Average on FacebookFacebook

Facebook – 5,824,000 plusFacebook – 5,824,000 plus Starbucks – 5,116,000 plusStarbucks – 5,116,000 plus Coca-cola – 4,007,000 plusCoca-cola – 4,007,000 plus YouTube – 3,800,000 plusYouTube – 3,800,000 plus Skittles – 3, 600,000 plusSkittles – 3, 600,000 plus Average user spends more than 55 minutes per Average user spends more than 55 minutes per

day on Facebook: share photos, content on the day on Facebook: share photos, content on the web, blog posts,information about events, and web, blog posts,information about events, and news storiesnews stories

www.insidefacebook.comwww.insidefacebook.com

Sign Up at Sign Up at www.facebook.comwww.facebook.com

FacebookFacebook ref. 1

FacebookFacebook ref. 1

Engagement: ActivityEngagement: Activity

Avenues and Opportunities for Colleges and Avenues and Opportunities for Colleges and Universities to LeverageUniversities to Leverage

Social MediaSocial Media

1.1. RecruitingRecruiting

2.2. Promoting, publishing Promoting, publishing and connectingand connecting

3.3. Office Hours via Office Hours via FacebookFacebook

4.4. Emergency Services and Emergency Services and NotificationNotification

5.5. Alumni EngagementAlumni Engagement

ref. 3ref. 3

RecruitingRecruiting

With the advent of social media and as seen in the With the advent of social media and as seen in the graphic on the preceding slide, social media as a graphic on the preceding slide, social media as a form of communication is becoming second to form of communication is becoming second to none.none.

In order to leverage social media for recruiting to the In order to leverage social media for recruiting to the fullest colleges and universities need to ensure fullest colleges and universities need to ensure their presence is noticed.their presence is noticed.

In the end “CONTENT” is King and In the end “CONTENT” is King and these institutions must ensuring these institutions must ensuring that Recruiting information is:that Recruiting information is:

• RelevantRelevant• UsefulUseful

• and Interestingand Interesting

Social Media to Research Social Media to Research StudentsStudents

Students need to be wary of their online Students need to be wary of their online image or presence. Just as employers are image or presence. Just as employers are now using the social media to research now using the social media to research candidates, universities are using it to candidates, universities are using it to research their prospective students. research their prospective students.

Colleges are even Colleges are even reviewing prospective reviewing prospective students posted pictures students posted pictures to ensure the individuals to ensure the individuals they are selecting are on they are selecting are on contributing to illicit contributing to illicit activities. activities. Ref. 4Ref. 4

Office Hours via FacebookOffice Hours via Facebook

The University of Stanford has piloted a The University of Stanford has piloted a process of offering Office Hours Via process of offering Office Hours Via Facebook. With busy schedules of Facebook. With busy schedules of students and faculty, Facebook provides a students and faculty, Facebook provides a forum for topics to be introduced, forum for topics to be introduced, questions to be asked, and answers to be questions to be asked, and answers to be provided.provided.

Most often video is posted on the research Most often video is posted on the research topic, blog posts are where questions are topic, blog posts are where questions are asked used to describe the topic of asked used to describe the topic of research and follow up video answers research and follow up video answers commenting specifically on the questions commenting specifically on the questions follow.follow.

This method benefits both the student and the faculty in that Students This method benefits both the student and the faculty in that Students can see all the questions and answers asked. Faculty no longer need to can see all the questions and answers asked. Faculty no longer need to answer a question more than once, as their information in now available answer a question more than once, as their information in now available for every student to review.for every student to review. Ref. 5Ref. 5

Publishing and PromotingPublishing and PromotingMore schools are using social More schools are using social

media to publish articles about media to publish articles about academic achievements and academic achievements and athletic events. Keeping athletic events. Keeping students engaged and informed students engaged and informed about all the various about all the various opportunities offered.opportunities offered.

A snapshot of Harvard University’s A snapshot of Harvard University’s twitter page from today shows us:twitter page from today shows us:

• Health Tips for Valentines DayHealth Tips for Valentines Day• Harvard Arts Medal Award for Harvard Arts Medal Award for 20102010• Free Ice Skating at the Allston Free Ice Skating at the Allston RinkRink• Student Concert EventStudent Concert Event

Ref. Ref. 44

Alumni EngagementAlumni Engagement

Colleges and Universities are extending the reach of their Colleges and Universities are extending the reach of their social networking efforts to include one of their most social networking efforts to include one of their most powerful resources, their Alumnipowerful resources, their Alumni

Through the use of social media Through the use of social media Alumni can benefit in the areas of:Alumni can benefit in the areas of:

Job placementJob placementCollaboration with current studentsCollaboration with current students

FundraisingFundraisingAlumni Generated ContentAlumni Generated Content

Meeting with Alumni where they are Meeting with Alumni where they are atat

Promoting Alumni NetworksPromoting Alumni NetworksCreating Mobile ReunionsCreating Mobile Reunions

Ref. 7Ref. 7

ConnectingConnecting

The University of Michigan The University of Michigan uses Facebook as a uses Facebook as a mechanism to allow its mechanism to allow its 46,000 friends to connect 46,000 friends to connect with each other on various with each other on various topics. The effort has been topics. The effort has been a particular success for a particular success for incoming freshman to incoming freshman to connect with each other.connect with each other.

The University of Michigan The University of Michigan supports varying groups supports varying groups including one for each including one for each graduating class.graduating class. Ref. 5Ref. 5

While the University of Michigan is one While the University of Michigan is one of the largest in the nation, Facebook of the largest in the nation, Facebook is helping them create a sense of is helping them create a sense of community within their populous.community within their populous.

Emergency Services and Emergency Services and NotificationsNotifications

We have all heard the horrific tales of on campus We have all heard the horrific tales of on campus violence and shooting rampages. Just this violence and shooting rampages. Just this week a professor at an Alabama college week a professor at an Alabama college allegedly shot six of her colleagues, killing allegedly shot six of her colleagues, killing three.three.

Using text messages, twitter, and Facebook Using text messages, twitter, and Facebook students and faculty can be immediately have students and faculty can be immediately have an emergent situation brought to their an emergent situation brought to their attention. This type of information can be attention. This type of information can be invaluable in a true emergency. With invaluable in a true emergency. With sprawling campuses and disconnected sprawling campuses and disconnected constituents, social media is the only constituents, social media is the only mechanism to achieve speed of deliver and mechanism to achieve speed of deliver and accuracy in information during emergency accuracy in information during emergency situations situations

Waterfall’s AlertU emergency notification system already enables colleges to send text messages to students, faculty and staff in the event of a campus emergency.  The system is integrated into current emergency action plans quickly and easily, enabling an additional communication channel that delivers vital information to registered users, students, faculty and staff at colleges across the country (Feb, 2010). Ref. 6

Tufts University is now accepting YouTube videos Tufts University is now accepting YouTube videos from prospective applicants for admissionfrom prospective applicants for admission

Approx 1000 of the 15000 applicants Approx 1000 of the 15000 applicants submitted videossubmitted videos

This is just new ways of Universities reaching This is just new ways of Universities reaching out to the new waves of studentsout to the new waves of students

Yale has used YouTube as a marketing Yale has used YouTube as a marketing pitch for the school. Following the High pitch for the school. Following the High School Musical theme they recently School Musical theme they recently posted a video on YouTube called posted a video on YouTube called "That's Why I Chose Yale""That's Why I Chose Yale"

http://thechoice.blogs.nytimes.com/2010/01/19/yale/

Social Media Marketing can help to increase Adult Student Social Media Marketing can help to increase Adult Student RecruitmentRecruitment

Many Universities are now set up on FaceBook, Twitter, Many Universities are now set up on FaceBook, Twitter, MySpace and YouTubeMySpace and YouTube

Universities have links to their social media sites on their Universities have links to their social media sites on their university pagesuniversity pages

http://mashable.com/http://mashable.com/

An Example: Saint Leo University An Example: Saint Leo University http://www.saintleo.edu/Admissions/Center-for-Online-Learning

Used by some universities to Used by some universities to build online communities that build online communities that allow current and future allow current and future students to "interact, keep up students to "interact, keep up with and explore the "world' of with and explore the "world' of that particular university. Ex : that particular university. Ex : University of PhoenixUniversity of Phoenix

Higher EducationHigher Education How large an impact are social media having on the way colleges and universities communicate with their How large an impact are social media having on the way colleges and universities communicate with their

various audiences (students, prospective students, alumni, etc.)?various audiences (students, prospective students, alumni, etc.)?

Social media are starting to have a large impact with colleges and universities, but we are very early in the Social media are starting to have a large impact with colleges and universities, but we are very early in the adoption curve. Admissions are the furthest along, and "student life" blogs, for lack of a better name, are the adoption curve. Admissions are the furthest along, and "student life" blogs, for lack of a better name, are the most prevalent and popular, for example the admissions blogs at MIT.most prevalent and popular, for example the admissions blogs at MIT.

What are the disadvantages of using these tools in higher education?What are the disadvantages of using these tools in higher education?

The perceived disadvantages are that they take too much time, and may reveal "secrets" the institution does not The perceived disadvantages are that they take too much time, and may reveal "secrets" the institution does not want to have publicized. Of course everything takes time, but plenty of very busy people make time to blog. In want to have publicized. Of course everything takes time, but plenty of very busy people make time to blog. In reality, higher education administrators and other employees are just starting to realize blogs exist and may be reality, higher education administrators and other employees are just starting to realize blogs exist and may be a very effective communications tool for them. As for "revealing secrets," anyone - students, administrators, a very effective communications tool for them. As for "revealing secrets," anyone - students, administrators, alumni, etc., can and will blog, anonymously if necessary. There are no secrets anymore!alumni, etc., can and will blog, anonymously if necessary. There are no secrets anymore!

What are the risks of NOT using these tools?What are the risks of NOT using these tools?

The main risk is falling behind in the adoption curve and not reaping the benefits. For example, if a desirable The main risk is falling behind in the adoption curve and not reaping the benefits. For example, if a desirable student is deciding between two colleges, and one has a number of blogs that better reveal what life at the student is deciding between two colleges, and one has a number of blogs that better reveal what life at the school is like, that can only be positive. If the school seems like a good match, most likely the student will school is like, that can only be positive. If the school seems like a good match, most likely the student will chose it, but if it's not a good match, better to find out quickly for all concerned.chose it, but if it's not a good match, better to find out quickly for all concerned.

What are the implications in terms of cost and other "bottom line" measures in higher education?What are the implications in terms of cost and other "bottom line" measures in higher education?

The only significant cost is time, and students and fervent alumni can sometimes do the blogging happily and The only significant cost is time, and students and fervent alumni can sometimes do the blogging happily and not consider it work!not consider it work!

(Article online Social Media and Higher Education)(Article online Social Media and Higher Education)

Why is higher education uniquely suited for adoption of social media?Why is higher education uniquely suited for adoption of social media?

I'm not sure higher education is uniquely suited; however it is extremely highly suited as education is based I'm not sure higher education is uniquely suited; however it is extremely highly suited as education is based on the free flow of ideas and knowledge, and blogs and other social media facilitate that greatly.on the free flow of ideas and knowledge, and blogs and other social media facilitate that greatly.

How do you predict the use of social media in higher education will continue to evolve and change?How do you predict the use of social media in higher education will continue to evolve and change?

Expect to see enormous growth in four areas:Expect to see enormous growth in four areas:

a) Admissions blogs -- how can a potential student better understand what daily life would be like at that a) Admissions blogs -- how can a potential student better understand what daily life would be like at that school other than reading blogs written by students currently there? There is no better way!school other than reading blogs written by students currently there? There is no better way!

b) Alumni blogs -- fostering a sense of community with alumni is something higher educational institutions b) Alumni blogs -- fostering a sense of community with alumni is something higher educational institutions always strive to do, and blogs do this quite effectively. Quite bluntly, if former students view their always strive to do, and blogs do this quite effectively. Quite bluntly, if former students view their relationship as a prior business relationship, i.e. "I paid X dollars for Y years of education and a degree," that relationship as a prior business relationship, i.e. "I paid X dollars for Y years of education and a degree," that will harm alumni involvement AND donations.will harm alumni involvement AND donations.

c) Higher education employee blogs. Not a great name perhaps, but a catch-all phrase for all high ed c) Higher education employee blogs. Not a great name perhaps, but a catch-all phrase for all high ed employees blogging on their experiences, whether professors, administrators, or even janitors. Hey, my employees blogging on their experiences, whether professors, administrators, or even janitors. Hey, my freshman year janitor was only slightly older than me and a good friend to most of us, like an older brother. freshman year janitor was only slightly older than me and a good friend to most of us, like an older brother. He was also quite literate and intelligent. If he blogged on his experiences at Dartmouth, I would absolutely He was also quite literate and intelligent. If he blogged on his experiences at Dartmouth, I would absolutely read them! Ditto for many of my professors.read them! Ditto for many of my professors.

Another big benefit for professors is the networking with other academics working in similar areas, whether Another big benefit for professors is the networking with other academics working in similar areas, whether it's researching the mating habits of the White-eared Hummingbird (Hylocharis leucotis - thanks Wikipedia) it's researching the mating habits of the White-eared Hummingbird (Hylocharis leucotis - thanks Wikipedia) or working in a similarly obscure branch of mathematics. A blogger is very visible to anyone searching on or working in a similarly obscure branch of mathematics. A blogger is very visible to anyone searching on their topic due to the search engines ranking bloggers highly.their topic due to the search engines ranking bloggers highly.

d) Class blogs. For example, Delaney J. Kirk, PhD, Professor of Management at Drake University, ran an d) Class blogs. For example, Delaney J. Kirk, PhD, Professor of Management at Drake University, ran an experimental class blog and had 100% of the students contribute to it in the form of contents, including some experimental class blog and had 100% of the students contribute to it in the form of contents, including some lively conversation. Compare that to a typical class where perhaps only 5-20% of the students maximum lively conversation. Compare that to a typical class where perhaps only 5-20% of the students maximum participate.participate.

(Article online Social Media and Higher Education)(Article online Social Media and Higher Education)

Developed by a Vancouver-based Developed by a Vancouver-based company in 2006company in 2006

Photo/video sharing websitePhoto/video sharing websiteAlso allows users to blogAlso allows users to blogwww.flickr.comwww.flickr.com

www.ducttapemarketing.comwww.google.com/alertswww.ping.fm – Update Your Social – Update Your Social

sitessiteswww.hubspot.comwww.hubspot.com

Created by Jack Dorsey in 2006Created by Jack Dorsey in 2006Micro-blogging siteMicro-blogging siteAllows users to make posts up to 140 Allows users to make posts up to 140

characters long – location featurecharacters long – location featureComparable to text messaging but Comparable to text messaging but

onlineonlinewww.twitter.com -- SenTomSeymour -- SenTomSeymour

TwitterTwitter ref. ref. 22

Tweet This!Tweet This!

Enter Twitter - some colleges are Enter Twitter - some colleges are publishing their twitter sites and text publishing their twitter sites and text

numbers as a way for fans to numbers as a way for fans to anonymously inform security at anonymously inform security at

football games of individuals causing football games of individuals causing problems or drinkingproblems or drinking

Ever had a problem with individual drinking at a supposedly dry college sporting event?

Ever been worried about confronting them on your own or why security doesn’t notice them?

Keep up with bandsKeep up with bandsKeep in touch with friendsKeep in touch with friendsGet information on business’Get information on business’Instant messagingInstant messaging

What is “Delicious” ?What is “Delicious” ?

Is a social media Bookmarking website. Its primary purpose Is a social media Bookmarking website. Its primary purpose is to allow the users the capability to save and store is to allow the users the capability to save and store bookmarks online. Furthermore, it also gives the users the bookmarks online. Furthermore, it also gives the users the capability to organise their bookmarks with tags or capability to organise their bookmarks with tags or keywords making it a really useful toolkeywords making it a really useful tool

The social aspect “kicks-in” when the user is given the The social aspect “kicks-in” when the user is given the ability to follow other users bookmarks and also allow users ability to follow other users bookmarks and also allow users to send or receive links from other usersto send or receive links from other users

http://www.delicious.comhttp://www.delicious.com

Potential uses for DeliciousPotential uses for Delicious

Provides you with the ability of keeping the same set of Provides you with the ability of keeping the same set of bookmarks even though you maybe on a different bookmarks even though you maybe on a different computercomputer

The ability to access your bookmarks from anywhere The ability to access your bookmarks from anywhere around the world so long as you have an internet around the world so long as you have an internet connectionconnection

The bookmark list becomes an organised collection of The bookmark list becomes an organised collection of resourcesresources

Its an excellent social bookmarking tool and enables Its an excellent social bookmarking tool and enables you to develop a network and share bookmarks and you to develop a network and share bookmarks and informationinformation

It provides for an alternative search engineIt provides for an alternative search engine

What is “Slideshare” ?What is “Slideshare” ?

Slideshare is an online tool that allows a user to upload and Slideshare is an online tool that allows a user to upload and share your PowerPoint presentations, Word documents and share your PowerPoint presentations, Word documents and Adobe PDF Portfolios on. The sharing can be done either Adobe PDF Portfolios on. The sharing can be done either publicly or privately and an audio or mp3 soundtrack or publicly or privately and an audio or mp3 soundtrack or narration can also be added to make the page a webinar. narration can also be added to make the page a webinar. These slides can also be further complemented with These slides can also be further complemented with YouTube feeds and community features such as tags, YouTube feeds and community features such as tags, commenting capability, favorites listing and slidecasts can commenting capability, favorites listing and slidecasts can also be added. also be added.

http://www.slideshare.net/

Academic uses for SlideShareAcademic uses for SlideShare

Disseminating lecture material for revision Disseminating lecture material for revision purposespurposes

Discuss lecture material using the comments Discuss lecture material using the comments feature to aid understandingfeature to aid understanding

As a student assignment assessing virtual As a student assignment assessing virtual presentation skillspresentation skills

Find other presentations on your topic - save Find other presentations on your topic - save reinventing the wheelreinventing the wheel

Building up a body of resources over time on a Building up a body of resources over time on a particular topicparticular topic

Drawing together conference / seminar materials Drawing together conference / seminar materials using a common tag or keywordusing a common tag or keyword

What is a “Podcast” ?What is a “Podcast” ?

A podcast is a series of digital media files (either audio or A podcast is a series of digital media files (either audio or video) that are released episodically and downloaded video) that are released episodically and downloaded through web syndication.through web syndication.

The mode of delivery differentiates podcasting from other The mode of delivery differentiates podcasting from other means of accessing media files over the Internet, such as means of accessing media files over the Internet, such as direct download, or streamed webcastingdirect download, or streamed webcasting

Podcasts – potential usesPodcasts – potential uses Podcasts are an excellent resource for distance Podcasts are an excellent resource for distance

learning or self-paced learninglearning or self-paced learning They provide excellent supplementary material They provide excellent supplementary material

for a class or topicfor a class or topic Research material and articles could be sharedResearch material and articles could be shared Lecture material could be uploaded in updated Lecture material could be uploaded in updated

postsposts Classroom lectures can be replaced with Classroom lectures can be replaced with

podcastspodcasts In acquiring student assessment and feedbackIn acquiring student assessment and feedback Podcasts are excellent resource for collecting Podcasts are excellent resource for collecting

field datafield data An excellent article covering An excellent article covering

Podcasting for Learning in Universities

BeboBebo Bebo, an acronym for "Blog early, blog often”, is a social networking Bebo, an acronym for "Blog early, blog often”, is a social networking

website, founded in January 2005.website, founded in January 2005. It can be used in many countries including Ireland, Canada, the United It can be used in many countries including Ireland, Canada, the United

States, the United Kingdom, New Zealand and Australia.States, the United Kingdom, New Zealand and Australia. A Polish version was launched recently, which uses a different user database.A Polish version was launched recently, which uses a different user database. There are plans for French German and other versions.There are plans for French German and other versions. Founded by husband and wife Michael and Xochi Birch, Bebo had a major Founded by husband and wife Michael and Xochi Birch, Bebo had a major

relaunch in July 2005.relaunch in July 2005. It was bought by AOL on March 13, 2008 for $850 m.It was bought by AOL on March 13, 2008 for $850 m. Bebo is similar to other social networking sites.Bebo is similar to other social networking sites. Each profile must include two specific modules, a comment section where Each profile must include two specific modules, a comment section where

other users can leave a message, and a list of the user's friends.other users can leave a message, and a list of the user's friends. Users can select from many more modules to add.Users can select from many more modules to add. By default, when an account is created the profile is private, which limits By default, when an account is created the profile is private, which limits

access to friends specifically added.access to friends specifically added. The user may select the "Public Profile" option so as the profile will still be The user may select the "Public Profile" option so as the profile will still be

visible to any other members of a school they may have joined.visible to any other members of a school they may have joined. Profiles may be personalized by a design template that is the background of Profiles may be personalized by a design template that is the background of

the user's profile, known as a skin. (wiki)the user's profile, known as a skin. (wiki)

#1: #1: Foursquare – business stops – business stops#2: Google Buzz – like #2: Google Buzz – like

FacebookFacebook#3: Loopt – uses localized map#3: Loopt – uses localized map#4: Blippy – publishes customer #4: Blippy – publishes customer

purchasespurchases• #5: Groupon#5: Groupon – buy in groups from – buy in groups from

retailers retailers

www.socialmediaexaminer.com/www.socialmediaexaminer.com/

Classroom UsesClassroom Uses

File swappingFile swappingBlogs, wikis and podcastsBlogs, wikis and podcastsEarly education to prevent social Early education to prevent social

issuesissuesEnhance course contentEnhance course contentYouTube YouTube Twitter or Facebook lesson plansTwitter or Facebook lesson plans

•City University of New York offers a graduate level class on using social media for news gathering Examples of social media uses are Twitter, FriendFeed, Scoopler and SearchMerge

•Stanford University uses Facebook to showcase faculty and student work University of North Carolina at Chapel Hill uses YouTube to post helpful videos for students and faculty on its own YouTube Channel

•Georgia Southern University offers a course titled "Marketing Connections: Facebook & Beyond"The class teaches communication and networking skills.

• Class covers how to use social media and teaches the value of communication with others by using online assignments using Twitter and Facebook.

• Students are required to start a blog. The instructor Barbara Nixon keeps a blog on the class assignments and answers questions through her Twitter account.

Global Usage Global Usage

Social Media Brings a Social Media Brings a Different Category of Different Category of

Computing Users:Computing Users: Creaters --- make social content go.Creaters --- make social content go. Critics --- respond to content from others.Critics --- respond to content from others. Collectors --- organize content for themselves or Collectors --- organize content for themselves or

others using RSS feeds, tags, and voting sites like others using RSS feeds, tags, and voting sites like Digg.comDigg.com

Joiners --- connect in social networks like Facebook, Joiners --- connect in social networks like Facebook, MySpace and www.linkedin.comMySpace and www.linkedin.com

Spectators --- consume social content including blogs, Spectators --- consume social content including blogs, user-generated video, podcasts, forums, or reviewsuser-generated video, podcasts, forums, or reviews

Inactives --- neither create or consume social contentInactives --- neither create or consume social content

www.alexa.comwww.alexa.com

SummarySummary

Social Media is here to stay! As described in the preceding Social Media is here to stay! As described in the preceding context the younger generations have embraced Twitter, context the younger generations have embraced Twitter, Facebook, blogging and text messaging as norms within Facebook, blogging and text messaging as norms within their communication expectation. Colleges and Universities their communication expectation. Colleges and Universities that choose not to recognize this trend will find themselves that choose not to recognize this trend will find themselves further behind the recruiting and development curve. further behind the recruiting and development curve. Those who embrace social media and integrate its Those who embrace social media and integrate its capabilities into their everyday environment will realize capabilities into their everyday environment will realize significant benefits. significant benefits.

trends for trends for the the future of future of webweb

Your University Will Not Be Your University Will Not Be The Same InstitutionThe Same Institution

Mediajobs.net indicates job Mediajobs.net indicates job candidates are reviewed:candidates are reviewed:

75 percent us LinkedIn more than 75 percent us LinkedIn more than once a monthonce a month

66 percent use Facebook66 percent use Facebook45 percent use Google Reader45 percent use Google Reader28 percent use Twitter28 percent use Twitter57 percent plan to spend more time 57 percent plan to spend more time

maintaining a profile in an online maintaining a profile in an online social or professional networksocial or professional network

a social semantic web of objects a social semantic web of objects and servicesand services

we are teaching the world to we are teaching the world to machinesmachines

THE ADVENT OF

MOBILE LEARNING

TECHNOLOGY

4 MILLION

Number of people who carry a

mobile communication device

Number of years it will take smart phones to

outsell desktops, notebooks and net-books

TWO

Mobile Learning makes up

about 9.3% of the

overall training in an

organization

The content that is

specifically developed for

mobile learning is 13%

According to the E-Learning Guild Report:

It is the acquisition or

modification of any

knowledge and

skill through using

mobile technology,

anywhere, anytime

and results in the

modification of

behavior

So again, what is Mobile Learning?

Fueling the rapid increase

in mobile learning is the

advent of more powerful

telecommunication

networks

The phone is more than a just simple

communication device

Fueling the rapid increase

in mobile learning is the

advent of more powerful

telecommunication

networks

Networks now support a

whole range of data and

internet access services

The phone is more than a just simple

communication device

Duke University provided all

incoming freshmen with their

own 20-gigabyte iPods

Mobile Learning at school

New devices having new

features & new capabilities

are appearing at an

accelerated pace

The advent of Mobile Learning is upon us

Upside Learning Solutions Pvt. Ltd.

www.upsidelearning.com

E-mail: info@upsidelearning.com

www.upsidelearning.com/blog

http://www.facebook.com/UpsideLearning

http://twitter.com/UpsideLearning

Images courtesy of www.sxc.hu

ReferencesReferences1.1. Google Images, Accessed Feb. 14, 2010, via, Google Images, Accessed Feb. 14, 2010, via,

http://scorechicago.files.wordpress.com/2008/03/facebook-page-http://scorechicago.files.wordpress.com/2008/03/facebook-page-small.jpgsmall.jpg

2.2. Google Images, Accessed Feb. 14, 2010, via, Google Images, Accessed Feb. 14, 2010, via, http://infocult.typepad.com/.a/6a00d83451b88a69e200e5540552da883http://infocult.typepad.com/.a/6a00d83451b88a69e200e5540552da8833-800wi3-800wi

3.3. Master News Media Publications, Accessed Feb. 14, 2010, via, Master News Media Publications, Accessed Feb. 14, 2010, via, http://www.masternewmedia.org/social_media/social-software/issue-http://www.masternewmedia.org/social_media/social-software/issue-and-application-of-oscial-media-in-universities-report-20070726.htmand-application-of-oscial-media-in-universities-report-20070726.htm

4.4. Harvard University, Accessed Feb. 14, 2010, via, Harvard University, Accessed Feb. 14, 2010, via, http://twitter.com/Harvardhttp://twitter.com/Harvard

5.5. Mashable, “10 Ways Universities Share Information Using Social Media“, Mashable, “10 Ways Universities Share Information Using Social Media“, Accessed Feb. 14, 2010, via, http://mashable.com/2009/07/15/social-Accessed Feb. 14, 2010, via, http://mashable.com/2009/07/15/social-media-public-affairs/media-public-affairs/

6.6. Mobile Demystified, Accessed Feb. 14, 2010, via, Mobile Demystified, Accessed Feb. 14, 2010, via, http://www.mobiledemystified.com/2010/02/02/using-social-media-to-http://www.mobiledemystified.com/2010/02/02/using-social-media-to-connect-with-students-during-emergencies/connect-with-students-during-emergencies/

7.7. Mashable, “10 Ways Universities Are Engaging Alumni Using Social Mashable, “10 Ways Universities Are Engaging Alumni Using Social Media Accessed”, Feb. 14, 2010, via, Media Accessed”, Feb. 14, 2010, via, http://mashable.com/2009/07/23/alumni-social-media/http://mashable.com/2009/07/23/alumni-social-media/