1. www.netnatives.com NetNatives.com25 thMay 2011 Social Media Stuff

2. www.netnatives.com 3. 4. www.netnatives.com Getting the most from your Facebook Page Use the images at the top to promote course ideas and open days Comment on schools and businesses to reinforce brand awareness Tabs need to be effective calls to action Promote your brand and build relationships 5. Not everyone will Like you 6. Think beyond the Wall 7. Encourage Likes with VIP content or offers 8. Use your wall it for varied and effective engagement FB Page moderation 9. www.netnatives.com You are a Publisher 10. www.netnatives.com Why? Your audience can be segmented by age, location, gender, interests, place of education, job title, place of work Nearly 2.5 million 14-17 year olds living in London used Facebook last month Facebook Advertising 11. www.netnatives.com

Its not Google- your prospective students arent searching for you, youre reaching them earlier in the buying cycle

ItsINCEPTION !

Itsinterruption advertising , catch their eye, be bold

Resonate and provide relevance

Everyones an individual- each needs their own ad

Monitor your success- focus your budget, work out what, when, how, etc

Test your campaign split test and trail all the combinations

Landing page on Facebook stay social!

Facebook Advertising best practice tips 12. www.blog.netnatives.com Facebook Advertising to NEETs- Engaging the Disengaged 13. Case Study - Everyone is an individual Track, Test, monitor and focus on success 14. Case Study Results & Learning

2,884,969times 400 adverts viewed

862respondents

Understand the respondentswho, what and when

Reviewed response againstbounce ratewith Google analytics

Advice onlanding page best practiceto improve future conversions

Advice on relevantcalls to action

Advice onbest use of Facebook

AddingGoogle Remarketingfor future campaigns

Link to anSMS servicefor ongoing contact

15. Get found & Connection advertising Claim your rightful connections Use connection targeted advertising people buy from people www.netnatives.com 16. www.netnatives.com Use LinkedIn

LinkedIn is the de-facto social media site for business

Use LinkedIn Advertising

Make sure all relevant stakeholders use it

Expand on your college profile, adding services

Join and engage relevant Geographical, Business and Education Groups

Create your own LinkedIn Group for alumni and for relevant business sectors

17. www.netnatives.com Google

Type in your College Name

Does yourmeta descriptionmatch yourbusiness objectives?

Use Google Insightsto track when people searching for relevant terms

Use Google Advertisingto promote your College and courses

18. Google Pay Per Click / Organic SEO Paid results Organic www.netnatives.com 19. Intelligent Online Advertising

Colleges can take advantage of better CPC rates, ability to raise brand exposureand gain quality traffic to convert.

Intelligent search (negative, long tail, phrase match, geo)

Display Network

Re-marketing

Gmailmarketing

www.netnatives.com Target those only interested in your courses 20. www.netnatives.com Sponsored Stories Sponsoring the content that you or your fans place on your wall through their likes,via app engagement or with check ins 21. Pushing the Boundaries 22. @netnatives or @steveevo[email_address] www.netnatives.com