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Analysis of a Tweet An Taoiseach records radio interview on Morning Ireland 14 th Sept 2010

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Analysis of the cascade of social media activity on 14th Sept 2010. It’s impact and the effect of inaction

TRANSCRIPT

Analysis of a Tweet

An Taoiseach records radio interview on Morning Ireland 14th

Sept 2010

Brian Cowen - Morning Ireland 14th Sept 2010

• 8:45am Brian Cowen’s interview is broadcast, live from Galway• 8:55am www.Politics.ie members begin posting and 3 days later 7

separate discussions, with up to 5,000 views each• 9:16am Simon Coveney Tweets. Re-tweeted 73 times in 2 days• 9:46am www.boards.ie begins Cowen discussions. >1,000 posts,

viewed over 55,000 times in 2 days. • Afternoon: Parody songs and video posted on Youtube. 150,000 views

in 2 days• 15 hours following the interview, 457 articles were published in 26

countries.

• Sources from within the FF party in Galway, suggest that there was shock and confusion over the impact of the interview

• By the time Brian Cowen appears on the Six o’clock news on the 15th, the public perception and impact was cemented

There was no obvious attempt to manage the social media onslaught

http://www.politics.ie/

http://www.boards.ie/

Social media cascade

GLOBAL PRESS

Minutes

Seconds

Hours

1 Day

2 Days

Taoiseach apologises on 6-1 news

Number of views

Interview

Message boards

Tweets

Video distribution

Analysis of impact by medium

Message boards Global press

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