social media campaigns
DESCRIPTION
This presentation, originally given at the local http://www.azprc.com meeting on September 21st, discussed developing the proper social media campaign for your clients.TRANSCRIPT
Social Media Marketing: Developing a Successful
Campaign
Presented by Kaila Strong
@cliquekaila @VerticalMeasure @AZPRC
Staggering Statistics Over 175 million users log into Facebook
every 24 hours There are more than 3.5 billion pieces of
content shared each week on Facebook Twitter now has more than 75 million user
accounts 600 tweets are produced every second Over 60 million people are on LinkedIn
Twitter: @cliquekaila @VerticalMeasure @AZPRC
Strategy Guy Kawasaki
http://holykaw.alltop.com/how-to-demo-twitter Jay Baer “7 Steps to Creating a Social Media
Strategy”
http://www.convinceandconvert.com/ Social Media Examiner “8 Simple Steps to
Growing a Quality Twitter Following”
http://www.socialmediaexaminer.com/ Dan Zarrella “Science of ReTweets”
http://danzarrella.com/science-of-retweets.pdf
Twitter: @cliquekaila @VerticalMeasure @AZPRC
Strategy (cont..)What do the experts have in common? Knowing your objective Figure out who your audience is Plan out your message Have something meaningful to say Set goals Measure results
Add in some basic SEO too!
Twitter: @cliquekaila @VerticalMeasure @AZPRC
Apply to Social Media Campaigns
Figuring Out Your Objectives
Ask yourself what you want to accomplish with your campaign
Know your options Image from: Search Engine People
Twitter: @cliquekaila @VerticalMeasure @AZPRC
Source: http://www.dailybloggr.com/social-media-cheat-sheet.gif Twitter: @cliquekaila @VerticalMeasure @AZPRC
Get StartedFigure Out Who Your Audience IsIf you don’t know who you are marketing to, you won’t know which
social sites to focus on.
Source: http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
Twitter: @cliquekaila @VerticalMeasure @AZPRC
Get Started (cont..) Use tools to listen
Check out your competition too!
Tip: When checking out your competition use search commands:
intitle:“keyword* on twitter" site:twitter.com intext:"bio * keyword" site:twitter.com near:“city, state" within:25mi "small business" OR entrepreneur OR "start up"
filter:links
Twitter: @cliquekaila @VerticalMeasure @AZPRC
Get Started (cont..)Plan Out Your Message
Have Something to Say
Tips: Use Hootsuite, SmartBrief, AllTop page or use RSS, Google news, social search, and participate on blogs.
SEO: Integrate your keywords into your messaging, and remember to drop a link whenever possible (within reason).
Twitter: @cliquekaila @VerticalMeasure @AZPRC
Get Started (cont..)Set Goals and Measure Them
Tips: Use Google Analytics for Facebook, measure CTR with shortened URLs, twitter analytic tools, insights on Facebook, and onsite traffic measurement tools.
SEO: Check your rankings and keep track of them using both traditional methods as well as social media search tools.
Twitter: @cliquekaila @VerticalMeasure @AZPRC
ExecuteSave time whenever possible: Use plugins Platforms Get e-mail alerts Use free applications
Twitter: @cliquekaila @VerticalMeasure @AZPRC
Tying Social Into Search
Algorithms Results Page Link Building Social Media Search
Twitter: @cliquekaila @VerticalMeasure @AZPRC
SMOGeneral Rules
Be keyword conscious in everything you do Build the PR of your pages: comment links,
badges to your page, etc. Import your blog Fill out everything
Twitter: @cliquekaila @VerticalMeasure @AZPRC
The Best of Both – Social & Search
Build Great Content & Promote it Good for Social Media?
Is it “Link Worthy”? Can you promote it?
Examples: Lists Case Studies Comparisons Satire & Parody Interviews Polls & Surveys Videos Contests Promote it using social media!!!
Twitter: @cliquekaila @VerticalMeasure @AZPRC
Twitter: @cliquekaila @VerticalMeasure @AZPRC
Twitter: @cliquekaila @VerticalMeasure @AZPRC
Q & A
Contact Kaila@cliquekaila
[email protected] (direct)
www.VerticalMeasures.com
Twitter: @cliquekaila @VerticalMeasure @AZPRC