social media calendar - imatrix · 2018-01-22 · social media calendar: a quick guide to when,...

Social Media Calendar: A Quick Guide to When, Where, and How Often You Should Post In order to maintain a successful social media strategy, knowing what day, time, and on which channel your content is most likely to engage your audience is essential. However, there is no one-size-ﬁts-all rule on what’s best. Post too little or at the wrong time and you risk missing your audience; post too often or on the wrong channels, and you risk annoying them. This handy guide will help you plan when, where, and how often to post so you’re hitting the right audience, with the right content, at the right time. Use this sample calendar to plan what day, when during the day, and where to focus your social media activity. Not only does this calendar include the best days and times to post, it also encourages you to be active throughout the rest of the week in order to maintain the recommended activity levels for each channel. Remember, there is no one-size-ﬁts-all rule on what’s best when it comes to social media. Experiment with content, timing, and channels to see what works best for your unique situation! Best Day & Time WHERE, WHAT, & HOW OFTEN SAMPLE SOCIAL MEDIA CALENDAR 12-6 pm 12-6 pm 12-6 pm 5-6 pm 9-11 am 9-11 am 7-8 am 9-11 am 10-11 am 9-11 am 1-3 pm 9-11 am 1-3 pm Facebook is a high-volume/low-value network, meaning you shouldn’t post too frequently and make sure that everything you do post offers something of interest or value to your fans. Aim for daily posts with no more than 10 and no fewer than 3 posts per week. LinkedIn is a low-volume/high-value network. Share professional content that is relevant to your industry and business. Aim for 2-5 posts per week during business hours. Twitter is a high-volume/low-value network. Its fast-paced, short-message nature allows you to share more often as long as it’s still relevant and engaging. Tweet up to 5 times every day and remember retweets and responses count as well. Google Plus is a low-volume/high-value social media network. Using relevant keywords and links to keyword-rich content in your posts will help increase your ranking on Google’s search result pages over time. Try to share content 3-10 times throughout the work week. : Morning : Evening : Afternoon Sources: http://blogs.constantcontact.com/how-often-post-social-media/ http://www.shortstack.com/the-best-times-to-post-on-social-media-infographic/ Copyright © 2016 iMatrix. All Rights Reserved facebook.com/imatrixmarketing 1.800.462.8749 imatrix.com If you still have questions about social media or need some professional marketing help, schedule a one-on-one consultation with an iMatrix online marketing expert today.

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Social Media Calendar: A Quick Guide to When, Where,

and How Often You Should Post

In order to maintain a successful social media strategy, knowing what day, time, and on which channel your content is most likely to engage your audience is essential. However, there is no one-size-fits-all rule on what’s best. Post too little or at the wrong time and you risk missing your audience; post too often or on the wrong channels, and you risk annoying them. This handy guide will help you plan when, where, and how often to post so you’re hitting the right audience, with the right content, at the right time.

Use this sample calendar to plan what day, when during the day, and where to focus your social media activity. Not only does this calendar include the best days and times to post, it also encourages you to be active throughout the rest of the week in order to maintain the recommended activity levels for each channel. Remember, there is no one-size-fits-all rule on what’s best when it comes to social media. Experiment with content, timing, and channels to see what works best for your unique situation!

Best Day & Time

WHERE, WHAT,& HOW OFTEN

SAMPLE SOCIALMEDIA CALENDAR

12-6 pm 12-6 pm

12-6 pm 5-6 pm

9-11 am 9-11 am 7-8 am 9-11 am

10-11 am 9-11 am 1-3 pm

9-11 am

1-3 pm

Facebook is a high-volume/low-value network, meaning you shouldn’t post too frequently and make sure that everything you do post offers something of interest or value to your fans.

Aim for daily posts with no more than 10 and no fewer than 3 posts per week.

LinkedIn is a low-volume/high-value network. Share professional content that is relevant to your industry and business.

Aim for 2-5 posts per week during business hours.

Twitter is a high-volume/low-value network. Its fast-paced, short-message nature allows you to share more often as long as it’s still relevant and engaging.

Tweet up to 5 times every day and remember retweets and responses count as well.

Google Plus is a low-volume/high-value social media network. Using relevant keywords and links to keyword-rich content in your posts will help increase your ranking

on Google’s search result pages over time.

Try to share content 3-10 times throughout the work week.

: Morning : Evening : Afternoon

Sources:

http://blogs.constantcontact.com/how-often-post-social-media/

http://www.shortstack.com/the-best-times-to-post-on-social-media-infographic/

facebook.com/imatrixmarketing

1.800.462.8749

imatrix.com

If you still have questions about social media or need some professional marketing help, schedule a one-on-one consultation with an iMatrix online marketing expert today.

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