social media by lightbox collaborative
DESCRIPTION
The first of two presentations by LightBox Collaborative on how nonprofits can expand their reach through social media.TRANSCRIPT
Social Media for StartersSocial Media for Starters
Holly Minch
www.lightboxcollaborative.com
Holding good ideas up to the light
Nobody panic! What is social media?
“Social media is any tool that uses the
internet to facilitate conversations.”
-Technology Blogger Brian Solis
Nobody panic! Why is social media important for your organization?
• Listening
• Awareness
• Relationships
• Giving
• Community
• Expectations
LISTENINGLISTENING
CONTENTCONTENT
CONVERSATIONCONVERSATION
MEASUREMENTMEASUREMENT
GOALSGOALS
TEAMTEAM&&
TOOLSTOOLS
Google alerts
Twitter searches
Technorati blog search
Start by listening
Who are we listening to?
ListenListenListenListen
Who are THEY listening to?
WHAT are they talking about?
WHERE are they talking?
SET UP ACCOUNTS
ToolsToolsToolsTools
• Facebook Page
• Flickr
• Pintrest
• FourSquare
• Twitter Account
• LinkedIn Company
• YouTube Channel
• Facebook Cause
HootSuite
Nobody panic! How can PickClickGive’s blog be useful to your organization?
Nobody panic! How can PickClickGive’s Facebook page be useful to your organization?
Nobody panic! How can PickClickGive’s YouTube channel be useful to your organization?
Nobody panic! How can PickClickGive’s Twitter feed be useful to your organization?
140 Characters140 Characters
RT=Re-TweetRT=Re-Tweet
@ indicates a specific account holder at twitter
@ indicates a specific account holder at twitter
Hashtag = categoryHashtag = category
URL links to featured itemURL links to featured itemTime Stamp also
indicates software used to
send
Time Stamp also indicates
software used to send
Anatomy of a TweetAnatomy of a Tweet
Source: Beth Kanter http://www.bethkanter.org/25-smart/
Goals
Source: http://onemansblog.com/2010/01/26/social-media-what-it-is-how-to-use-it-and-where-to-begin/
Goals, Tools & Time
You are the media mogul
Everyone can participateEveryone can participate
… … wherever they want towherever they want to
But who’s in?
.org
participation = control
TRUST is the new controlTRUST is the new control
Transparency is the expectationTransparency is the expectation
Yeah, but…
ItIt’’s like drinking from a firehose!s like drinking from a firehose!
Smart filtering tames the info flow
Too Much Information, Too Little PerspectiveToo Much Information, Too Little Perspective
Who has time for all that noise?Who has time for all that noise?
You canYou can’’t drink the river. Dont drink the river. Don’’t try.t try.
Hook Up with Respect Hook Up with Respect Hook Up with Respect Hook Up with Respect
Hook Up with Respect Hook Up with Respect Hook Up with Respect Hook Up with Respect
Hook Up with Respect Hook Up with Respect Hook Up with Respect Hook Up with Respect
Hook Up with Respect Hook Up with Respect Hook Up with Respect Hook Up with Respect
Example: VoiceExample: VoiceExample: VoiceExample: Voice
Boulder Valley WomenBoulder Valley Women’’s Health Centers Health CenterBoulder Valley WomenBoulder Valley Women’’s Health Centers Health Center
the interwebsthe interwebs
people interested
in your issue
people interested
in your issue
social mediainfluencers
social mediainfluencers
Yoursweet spot
Check your gut
How To Spot InfluencersHow To Spot InfluencersHow To Spot InfluencersHow To Spot Influencers
Ask your team
Ask your networks
Ask the interwebs
• Twitter: Who To Follow (upload)
Ask the interwebsAsk the interwebsAsk the interwebsAsk the interwebs
• Klout.com
• AllTop.com
• PeerIndex.com
• Back to Twitter: Who To Follow (suggestions)
• FriendorFollow.com
• Rinse & repeat
ContentContentContentContent
What do you have to say?
Social media editorial calendar
How does social media fit with your other communications activities?
GOALSGOALS
TEAM & TOOLSTEAM & TOOLS
LISTENINGLISTENING
CONTENTCONTENT
CONVERSATIONCONVERSATION
MEASUREMENTMEASUREMENT
ConverseConverse
70% Broadcast - 30% Respond
Share good content
Play nice
Thank people
Grow your network
MeasureMeasureMeasureMeasure
How many friends/followers have you added?
How many times were you mentioned/retweeted?
How were your organizational goals advanced?
MeasureMeasureMeasureMeasure
Everybody in the water!Everybody in the water!
© Flickr user: dvs
URL ShortenersURL Shorteners
Fit more into social media
http://www.worldculturepictorial.com/blog/content/one-could-change-world-with-140-characters-twitter-not-for-sale
113
http://bit.ly/fVja57 20
Nobody panic! Case Study: It Gets Better
Nobody panic! Case Study: It Gets Better
Nobody panic! Case Study: It Gets Better
It Gets Better Project It Gets Better Project It Gets Better Project It Gets Better Project
Make it Better Project Make it Better Project Make it Better Project Make it Better Project
Make it Better Project Make it Better Project Make it Better Project Make it Better Project
Who is going to do this work?
TeamTeamTeamTeam
Who has the bandwidth?
What is the right voice?
Right Voice?
Authenticity
Individuals
Personality