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Airport AdvertisingGöteborg Landvetter Airport
Swedavia - a sustainable airport group Sweden and the Gothenburg regionAirport Advertising
Göteborg Landvetter AirportThe airportStatistics and demographyPlan, terminal Pricelist DepartingPricelist ArrivingPricelist Entire airportPlan, outdoorsPricelist Outdoor
DigitalDigital Out of HomePricelist Digital networksPricelist Digital large screensPricelist Wifi sponsorship
Contact
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Content
Valid from 2018 with reservation for printing errors and price changes.
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Swedavia – a sustainable airport group
Swedavia is a state owned company that owns, operates and develops Sweden’s national basic infrastructure of airports – a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world.
We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Custo-mer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia’s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) program-me. It is this long-term work that has made Swedavia a world leader in developing airports with the least possible environmental impact.
2017
2016
41 655 012
39 513 482
Number of travelers at the ten Swedavia airports:
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Sweden and the Gothenburg region
Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and an open mindset to international business and ownership. Sweden is the home of multiple world-leading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities.
Gothenburg is one of the fastest growing regions in Sweden and has the largest urban development project in the Nordic area underway. Ranked as number five in competitiveness in the Europe 2020 Regional Index and with a tenth place out of 117 European metropolitan areas in terms of future growth potential for economic growth and employment Go-thenburg is a true region of opportunity.
The Gothenburg region is attractive for both domestic and internatio-nal investment, with the automotive, IT, biotech, logistics and finance sectors, among others, being the regions strongest competence areas, four major universities and representing a quarter of Sweden’s private R&D investments.
Due to a rich culture life and a great variety of national and internationalevents and experiences that Gothenburg has to offer, the region is also a popular destination for both leisure och business travel. Year after year the number of visitors in Gothenburg has increased, in 2016 more than 4.7 million commercial overnight stays was accounted for.
Source: business-sweden.se & businessregiongoteborg.se
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Airport Advertising
Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belong to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C target groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure.
With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotio-nal advertising spaces are strategically placed for optimal impact and to create integrated and effective marketing activities and campaigns, tailored to requests and requirements.
Learn more at: swedavia.com/about-swedavia/advertising
Follow Swedavia Airport Advertising on LinkedIn
Göteborg Landvetter Airport
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The airport
Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels.
Göteborg Landvetter Airport is western Sweden’s gateway to the world with about 90 non-stop routes and 75 % international flights. Between 2009 and 2015 the number of travelers at the airport has increased with 67 % and during the last three years record in number of travelers has been reached. And the forecasts indicate that travel will continue to increase. To meet the demands of the present and future the airport is now being developed through increased capacity, heightened efficiency and enhanced experience. Not only will the expansions prepare for a growing number of travelers and make the travelers stay at the airport more pleasant, they also create new job opportunities for thousands of people in the region.
The long-range ambition for Göteborg Landvetter is to broaden the operations in order to become a centre for travel throughout the region, where supplementary modes of transport unite at the airport. A brand-new airport city - Airport City Göteborg - has also started taking shape around the airport and will further amplify the airport's position as meeting place for business and leisure and a link between western Sweden and the world.
Learn more at swedavia.com/landvetter/airport-of-the-future
The traveler
Transport to the airport
Destinations Top 5
Travel purpose
Total
International
Domestic
Transfer
Car
Business Leisure
Bus
Taxi
Other
Gender
Age
Home country
6 760 0005 300 000
1 460 000
67 000
+6%
Men 53%Women 47%
51% 1. Stockholm 2. London3. Palma de Mallorca 4. Amsterdam 5. Helsinki
34% 66%
24%
20%
5%
16–19 3%20–34 29%35–49 30%50–64 25% 65+ 13%
Sweden 72%Other 28%
Number of passengers
Total traveler increase 2017 compared to 2016
10
Statistics & demography
Duty free store
Security
Security
Secu
rity
Customs
For travelers Public area
Analogue
Digital Landscape17 faces
Digital Portrait27 faces
Digital
Promotion GOT-0231
Special GOT-1803GOT-0892GOT-0881
GOT-02221 GOT-018 GOT-0353
GOT-1402 GOT-1443
GOT-12854 GOT-101 6
GOT-2034
GOT-D-0171
GOT-2075 GOT-2527
7
1
2
1
3
1 1
1
2
4 4 4 4 4 4
4
4
5
7 8 9GOT-179 10GOT-201 11
2
3 4
GOT-1454
6 6 6
7
GOT-178
3
5
GOT-1825
84
4
4
445
9
GOT-210 12GOT-214 13
10
8
GOT-2258
12 12 12
GOT-226
15
14
GOT-236 16
9
GOT-2399
10
GOT-24010
15
GOT-242 17
16 17
GOT-245 1918GOT-244
18
GOT-257 20
8
GOT-2588
11
GOT-26011
9
9
GOT-2629
12
GOT-26312
13
GOT-26413
19
GOT-265 21
20
GOT-266 22
10
GOT-26710
21 22
24GOT-269
DoubleDoubleDouble
Double Double
DoubleDouble
Double
Double
Double
GOT-D-0402
23
GOT-274
11
GOT-27111GOT-2506 GOT-27212
13
1
2
By Busgate 18x3
6
DoubleDouble
Double
Double
66
6
GOT-2126
6
12
GOT-T-25513
24
GOT-275
7
GOT-2197
11
23GOT-268
GOT-218
14
13
GOT-235
3 3
3
3
GOT-D-0553
25
25 GOT-277
Check-inCheck-in
12
1314151617
18A-H
19A-B
20A-B
21A-B
21C-D
Pricelist
Product
Banner
Banner
Promotion area
Banner
Foil
Banner
Banner
Promotion area
Analogue sign
Analgoue sign
Magazine racks
Lightbox
Foil, revolving door
Value boxes
Analogue sign
Foil
Foil
Foil, revolving door
Price, weekly*
-
-
45 000 SEK
-
-
-
-
On request
-
-
-
-
-
-
-
-
-
-
Price, monthly*
70 000 SEK
60 000 SEK
-
60 000 SEK
60 000 SEK
80 000 SEK
60 000 SEK
-
70 000 SEK
70 000 SEK
40 000 SEK
45 000 SEK
60 000 SEK
80 000 SEK
60 000 SEK
40 000 SEK
50 000 SEK
On request
Departing
Designation
GOT-018
GOT-022
GOT-023
GOT-201
GOT-207
GOT-210
GOT-214
GOT-217
GOT-244
GOT-245
GOT-250
GOT-257
GOT-258
GOT-262
GOT-265
GOT-271
GOT-272
GOT-T-255
* All prices excl. VAT. Promotion
Special
Analogue
12
GOT-D-040, see Digital
GOT-245GOT-023
Pricelist
Product
Double-sided lightbox
Banner
Double-sided lightbox
Double-sided lightbox
Double-sided lightbox
Promotion area
Promotion area
Promotion area
Promotion area
Floor decals
Foil, baggage belts
Promotion area
Banner
Promotion area
Lightboxes, package of three
Analogue sign
Price, weekly*
-
-
-
-
-
45 000 SEK
45 000 SEK
45 000 SEK
45 000 SEK
-
-
45 000 SEK
-
45 000 SEK
-
-
Price, monthly*
60 000 SEK
30 000 SEK
50 000 SEK
50 000 SEK
50 000 SEK
-
-
-
-
40 000 SEK
60 000 SEK
-
40 000 SEK
-
80 000 SEK
30 000 SEK
Arriving
Designation
GOT-035
GOT-128
GOT-134
GOT-136
GOT-138
GOT-140
GOT-144
GOT-145
GOT-178
GOT-180
GOT-203
GOT-212
GOT-218
GOT-225
GOT-226
GOT-235
* All prices excl. VAT. Promotion
Special
Analogue
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Pricelist
Product
Banner
Promotion area
Floor decals
Promotion area
Analogue sign, customs
Lightboxes, package of three
Analogue sign
Analogue signs, package of four
Price, weekly*
-
60 000 SEK
-
45 000 SEK
-
-
-
-
Price, monthly*
40 000 SEK
-
30 000 SEK
-
140 000 SEK
80 000 SEK
70 000 SEK
On request
Arriving, continuing
Designation
GOT-236
GOT-240
GOT-252
GOT-260
GOT-267
GOT-270
GOT-274
GOT-275
* All prices excl. VAT. Promotion
Special
Analogue
15
GOT-240
GOT-035
GOT-203
Pricelist
Product
Promotion area
Luggage trolleys
Foil, revolving door
Lightboxes, package of 16
Analogue sign
Promotion area
Promotion area
Floor decals
Mobile lightboxes, package of six
Promotion area
Analogue sign
Promotion area
Lightbox
Analogue sign
Analogue sign
Price, weekly*
45 000 SEK
-
-
-
-
45 000 SEK
20 000 SEK
-
-
45 000 SEK
-
45 000 SEK
-
-
-
Price, monthly*
-
On request
60 000 SEK
120 000 SEK
60 000 SEK
-
-
On request
75 000 SEK
-
80 000 SEK
-
60 000 SEK
60 000 SEK
60 000 SEK
Entire airport
Designation
GOT-015
GOT-088
GOT-089
GOT-101
GOT-179
GOT-182
GOT-219
GOT-222
GOT-232
GOT-239
GOT-242
GOT-263
GOT-266
GOT-268
GOT-269
* All prices excl. VAT. Promotion
Special
Analogue
17
BMA-023
GOT-182
GOT-179GOT-157 & GOT-160
GOT-242
GOT-0822
GOT-0811Analogue
GOT-0844
GOT-0833
GOT-0866
GOT-0855
GOT-1108
GOT-1077
10
1
13
1112
Special GOT-2531
1
2
3
4
5
6
7
8
9
14
16
17
15
GOT-1159
GOT-15811
GOT-15710
GOT-16013
GOT-15912
GOT-23415
GOT-17114
GOT-25917
GOT-25516
Pricelist
Product
Lightbox
Lightbox
Lightbox
Lightbox
Lightbox
Lightbox
Lightbox
Lightbox
Lightbox
Banner
Banner
Banner
Analogue sign
Banners, package of 48
Double-sided lightbox
Double-sided lightbox
Price, weekly*
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Price, monthly*
60 000 SEK
60 000 SEK
60 000 SEK
60 000 SEK
60 000 SEK
60 000 SEK
60 000 SEK
60 000 SEK
35 000 SEK
40 000 SEK
30 000 SEK
80 000 SEK
40 000 SEK
40 000 SEK
40 000 SEK
40 000 SEK
Outdoor
Designation
GOT-079
GOT-080
GOT-081
GOT-082
GOT-083
GOT-084
GOT-085
GOT-086
GOT-087
GOT-107
GOT-110
GOT-115
GOT-116
GOT-121
GOT-157
GOT-158
* All prices excl. VAT. Promotion
Special
Analogue
20
Pricelist
Product
Double-sided lightbox
Double-sided lightbox
Lightbox
Floor decals
Banner
Banner
Floor decals
Analogue signs, package of five
Price, weekly*
-
-
-
-
-
-
-
-
Price, monthly*
40 000 SEK
40 000 SEK
60 000 SEK
On request
On request
90 000 SEK
On request
90 000 SEK
Outdoor, continuing
Designation
GOT-159
GOT-160
GOT-171
GOT-253
GOT-255
GOT-259
GOT-221
GOT-234
* All prices excl. VAT. Promotion
Special
Analogue
21
BMA-023
GOT-082
GOT-107GOT-157 & GOT-160
GOT-115
Göteborg Landvetter AirportDigital
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Digital Out of Home
Digital out of home advertising, commonly known as DOOH, is integrated and interactive and offers a wide range of possibilities to adapt campaign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for successful DOOH campaigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering real-world contexts and messages that are close to the target's consciousness and purchase.
The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimized impact among the travelers and broken down into two networks. The portrait series is placed in the largest passenger flows were high reach is enabled and through the landscape gate series messages can be further amplified in areas where the travelers reside for longer periods of time.
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Pricelist
Placement
Entire airport
National (all ten Swedavia airports)
Metropolitan (Stockholm Arlanda, Göteborg Landvetter, Bromma Stockholm, Malmö Airport)
Share of Voice
12.5 %
12.5 %
12.5 %
Digital network Portrait
* All prices excl. VAT.
Number of spaces
27
172
151
Price, weekly*
48 000 SEK
300 000 SEK
288 000 SEK
Placement
Entire airport
National (except Bromma Stockholm)
Share of Voice
12.5 %
12.5 %
Digital network Landscape
Number of spaces
17
113
Price, weekly*
27 000 SEK
200 000 SEK
25
Digital network Landscape Digital network Portrait
Pricelist
Share of Voice
33.3 %
100 %
20 %
Digital large screens
* All prices excl. VAT.
Number of spaces
1
5 (three analogue & two digital)
8
Price*
15 000 SEK per week
40 000 SEK per month
180 000 SEK per month
30 000 SEK per week
Wifi sponsorship
Product
Banners on Swedavia's page for wifi login. (Covers computer, smartphone and tablet at all ten of the Swedavia airports)
Share of Voice
100 %
Number of spaces
Two formats
Price, monthly*
150 000 SEK
Designation
D-RIKS-013
Product
Digital mega screen in security check-point
"36-metaren" Digital/analogue installation in check-in hall
Digital network Arrivals
Designation
GOT-D-017
GOT-D-040
GOT-D-055
27
BMA-023GOT-D-017
GOT-D-040
GOT-D-055
swedavia.com/about-swedavia/advertising