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Airport Advertising Göteborg Landvetter Airport

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Page 1: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

Airport AdvertisingGöteborg Landvetter Airport

Page 2: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion
Page 3: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion
Page 4: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

Swedavia - a sustainable airport group Sweden and the Gothenburg regionAirport Advertising

Göteborg Landvetter AirportThe airportStatistics and demographyPlan, terminal Pricelist DepartingPricelist ArrivingPricelist Entire airportPlan, outdoorsPricelist Outdoor

DigitalDigital Out of HomePricelist Digital networksPricelist Digital large screensPricelist Wifi sponsorship

Contact

567

89

10111214171920

2324252727

29

Content

Valid from 2018 with reservation for printing errors and price changes.

Page 5: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

5

Swedavia – a sustainable airport group

Swedavia is a state owned company that owns, operates and develops Sweden’s national basic infrastructure of airports – a network of ten airports from Malmö in the south to Kiruna in the north which connects all of Sweden with the rest of the world.

We help to create the access that Sweden needs to facilitate travel, business and meetings in Sweden, elsewhere in Europe and around the world, based on the vision "Together we bring the world closer". Custo-mer focus, sustainable development and security are the foundations of everything Swedavia does, both in the own operation and in the society at large. At the same time, the company shall continually reduce its carbon footprint and help reduce the environmental impact of the entire air travel industry. All of Swedavia’s airports are environmentally certified at the highest level of the Airport Carbon Accreditation (ACA) program-me. It is this long-term work that has made Swedavia a world leader in developing airports with the least possible environmental impact.

2017

2016

41 655 012

39 513 482

Number of travelers at the ten Swedavia airports:

Page 6: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

6

Sweden and the Gothenburg region

Sweden is one of the most competitive and productive economies in the world, leading within innovation and with refined consumers and an open mindset to international business and ownership. Sweden is the home of multiple world-leading companies across various sectors and believes in making business easy which results in attractive investment and market opportunities.

Gothenburg is one of the fastest growing regions in Sweden and has the largest urban development project in the Nordic area underway. Ranked as number five in competitiveness in the Europe 2020 Regional Index and with a tenth place out of 117 European metropolitan areas in terms of future growth potential for economic growth and employment Go-thenburg is a true region of opportunity.

The Gothenburg region is attractive for both domestic and internatio-nal investment, with the automotive, IT, biotech, logistics and finance sectors, among others, being the regions strongest competence areas, four major universities and representing a quarter of Sweden’s private R&D investments.

Due to a rich culture life and a great variety of national and internationalevents and experiences that Gothenburg has to offer, the region is also a popular destination for both leisure och business travel. Year after year the number of visitors in Gothenburg has increased, in 2016 more than 4.7 million commercial overnight stays was accounted for.

Source: business-sweden.se & businessregiongoteborg.se

Page 7: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

7

Airport Advertising

Airports are positively charged environments that signal exclusivity, excitement and expectations, and the majority of the travelers are receptive to change and belong to a market with spending power. Research shows that three out of four travelers feel anticipated before the airport visit. Airport advertising is therefore optimal, offering great opportunities to capture B2B and B2C target groups that are easy to communicate with and remains in the same location for longer periods of time. 93 % of the travelers prefer to spend an hour or more at the airport before departure.

With unique knowledge of the travelers Swedavia Airport Advertising offer relevant and qualitative contacts with both geographical and numerical range. Our wide variety of analogue, digital and promotio-nal advertising spaces are strategically placed for optimal impact and to create integrated and effective marketing activities and campaigns, tailored to requests and requirements.

Learn more at: swedavia.com/about-swedavia/advertising

Follow Swedavia Airport Advertising on LinkedIn

Page 8: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

Göteborg Landvetter Airport

8

Page 9: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

9

The airport

Swedavia work to constantly develop and improve the ten airports to manage the increasing demand on effective national and international travels.

Göteborg Landvetter Airport is western Sweden’s gateway to the world with about 90 non-stop routes and 75 % international flights. Between 2009 and 2015 the number of travelers at the airport has increased with 67 % and during the last three years record in number of travelers has been reached. And the forecasts indicate that travel will continue to increase. To meet the demands of the present and future the airport is now being developed through increased capacity, heightened efficiency and enhanced experience. Not only will the expansions prepare for a growing number of travelers and make the travelers stay at the airport more pleasant, they also create new job opportunities for thousands of people in the region.

The long-range ambition for Göteborg Landvetter is to broaden the operations in order to become a centre for travel throughout the region, where supplementary modes of transport unite at the airport. A brand-new airport city - Airport City Göteborg - has also started taking shape around the airport and will further amplify the airport's position as meeting place for business and leisure and a link between western Sweden and the world.

Learn more at swedavia.com/landvetter/airport-of-the-future

Page 10: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

The traveler

Transport to the airport

Destinations Top 5

Travel purpose

Total

International

Domestic

Transfer

Car

Business Leisure

Bus

Taxi

Other

Gender

Age

Home country

6 760 0005 300 000

1 460 000

67 000

+6%

Men 53%Women 47%

51% 1. Stockholm 2. London3. Palma de Mallorca 4. Amsterdam 5. Helsinki

34% 66%

24%

20%

5%

16–19 3%20–34 29%35–49 30%50–64 25% 65+ 13%

Sweden 72%Other 28%

Number of passengers

Total traveler increase 2017 compared to 2016

10

Statistics & demography

Page 11: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

Duty free store

Security

Security

Secu

rity

Customs

For travelers Public area

Analogue

Digital Landscape17 faces

Digital Portrait27 faces

Digital

Promotion GOT-0231

Special GOT-1803GOT-0892GOT-0881

GOT-02221 GOT-018 GOT-0353

GOT-1402 GOT-1443

GOT-12854 GOT-101 6

GOT-2034

GOT-D-0171

GOT-2075 GOT-2527

7

1

2

1

3

1 1

1

2

4 4 4 4 4 4

4

4

5

7 8 9GOT-179 10GOT-201 11

2

3 4

GOT-1454

6 6 6

7

GOT-178

3

5

GOT-1825

84

4

4

445

9

GOT-210 12GOT-214 13

10

8

GOT-2258

12 12 12

GOT-226

15

14

GOT-236 16

9

GOT-2399

10

GOT-24010

15

GOT-242 17

16 17

GOT-245 1918GOT-244

18

GOT-257 20

8

GOT-2588

11

GOT-26011

9

9

GOT-2629

12

GOT-26312

13

GOT-26413

19

GOT-265 21

20

GOT-266 22

10

GOT-26710

21 22

24GOT-269

DoubleDoubleDouble

Double Double

DoubleDouble

Double

Double

Double

GOT-D-0402

23

GOT-274

11

GOT-27111GOT-2506 GOT-27212

13

1

2

By Busgate 18x3

6

DoubleDouble

Double

Double

66

6

GOT-2126

6

12

GOT-T-25513

24

GOT-275

7

GOT-2197

11

23GOT-268

GOT-218

14

13

GOT-235

3 3

3

3

GOT-D-0553

25

25 GOT-277

Check-inCheck-in

12

1314151617

18A-H

19A-B

20A-B

21A-B

21C-D

Page 12: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

Pricelist

Product

Banner

Banner

Promotion area

Banner

Foil

Banner

Banner

Promotion area

Analogue sign

Analgoue sign

Magazine racks

Lightbox

Foil, revolving door

Value boxes

Analogue sign

Foil

Foil

Foil, revolving door

Price, weekly*

-

-

45 000 SEK

-

-

-

-

On request

-

-

-

-

-

-

-

-

-

-

Price, monthly*

70 000 SEK

60 000 SEK

-

60 000 SEK

60 000 SEK

80 000 SEK

60 000 SEK

-

70 000 SEK

70 000 SEK

40 000 SEK

45 000 SEK

60 000 SEK

80 000 SEK

60 000 SEK

40 000 SEK

50 000 SEK

On request

Departing

Designation

GOT-018

GOT-022

GOT-023

GOT-201

GOT-207

GOT-210

GOT-214

GOT-217

GOT-244

GOT-245

GOT-250

GOT-257

GOT-258

GOT-262

GOT-265

GOT-271

GOT-272

GOT-T-255

* All prices excl. VAT. Promotion

Special

Analogue

12

Page 13: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

GOT-D-040, see Digital

GOT-245GOT-023

Page 14: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

Pricelist

Product

Double-sided lightbox

Banner

Double-sided lightbox

Double-sided lightbox

Double-sided lightbox

Promotion area

Promotion area

Promotion area

Promotion area

Floor decals

Foil, baggage belts

Promotion area

Banner

Promotion area

Lightboxes, package of three

Analogue sign

Price, weekly*

-

-

-

-

-

45 000 SEK

45 000 SEK

45 000 SEK

45 000 SEK

-

-

45 000 SEK

-

45 000 SEK

-

-

Price, monthly*

60 000 SEK

30 000 SEK

50 000 SEK

50 000 SEK

50 000 SEK

-

-

-

-

40 000 SEK

60 000 SEK

-

40 000 SEK

-

80 000 SEK

30 000 SEK

Arriving

Designation

GOT-035

GOT-128

GOT-134

GOT-136

GOT-138

GOT-140

GOT-144

GOT-145

GOT-178

GOT-180

GOT-203

GOT-212

GOT-218

GOT-225

GOT-226

GOT-235

* All prices excl. VAT. Promotion

Special

Analogue

14

Page 15: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

Pricelist

Product

Banner

Promotion area

Floor decals

Promotion area

Analogue sign, customs

Lightboxes, package of three

Analogue sign

Analogue signs, package of four

Price, weekly*

-

60 000 SEK

-

45 000 SEK

-

-

-

-

Price, monthly*

40 000 SEK

-

30 000 SEK

-

140 000 SEK

80 000 SEK

70 000 SEK

On request

Arriving, continuing

Designation

GOT-236

GOT-240

GOT-252

GOT-260

GOT-267

GOT-270

GOT-274

GOT-275

* All prices excl. VAT. Promotion

Special

Analogue

15

Page 16: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

GOT-240

GOT-035

GOT-203

Page 17: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

Pricelist

Product

Promotion area

Luggage trolleys

Foil, revolving door

Lightboxes, package of 16

Analogue sign

Promotion area

Promotion area

Floor decals

Mobile lightboxes, package of six

Promotion area

Analogue sign

Promotion area

Lightbox

Analogue sign

Analogue sign

Price, weekly*

45 000 SEK

-

-

-

-

45 000 SEK

20 000 SEK

-

-

45 000 SEK

-

45 000 SEK

-

-

-

Price, monthly*

-

On request

60 000 SEK

120 000 SEK

60 000 SEK

-

-

On request

75 000 SEK

-

80 000 SEK

-

60 000 SEK

60 000 SEK

60 000 SEK

Entire airport

Designation

GOT-015

GOT-088

GOT-089

GOT-101

GOT-179

GOT-182

GOT-219

GOT-222

GOT-232

GOT-239

GOT-242

GOT-263

GOT-266

GOT-268

GOT-269

* All prices excl. VAT. Promotion

Special

Analogue

17

Page 18: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

BMA-023

GOT-182

GOT-179GOT-157 & GOT-160

GOT-242

Page 19: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

GOT-0822

GOT-0811Analogue

GOT-0844

GOT-0833

GOT-0866

GOT-0855

GOT-1108

GOT-1077

10

1

13

1112

Special GOT-2531

1

2

3

4

5

6

7

8

9

14

16

17

15

GOT-1159

GOT-15811

GOT-15710

GOT-16013

GOT-15912

GOT-23415

GOT-17114

GOT-25917

GOT-25516

Page 20: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

Pricelist

Product

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Lightbox

Banner

Banner

Banner

Analogue sign

Banners, package of 48

Double-sided lightbox

Double-sided lightbox

Price, weekly*

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

Price, monthly*

60 000 SEK

60 000 SEK

60 000 SEK

60 000 SEK

60 000 SEK

60 000 SEK

60 000 SEK

60 000 SEK

35 000 SEK

40 000 SEK

30 000 SEK

80 000 SEK

40 000 SEK

40 000 SEK

40 000 SEK

40 000 SEK

Outdoor

Designation

GOT-079

GOT-080

GOT-081

GOT-082

GOT-083

GOT-084

GOT-085

GOT-086

GOT-087

GOT-107

GOT-110

GOT-115

GOT-116

GOT-121

GOT-157

GOT-158

* All prices excl. VAT. Promotion

Special

Analogue

20

Page 21: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

Pricelist

Product

Double-sided lightbox

Double-sided lightbox

Lightbox

Floor decals

Banner

Banner

Floor decals

Analogue signs, package of five

Price, weekly*

-

-

-

-

-

-

-

-

Price, monthly*

40 000 SEK

40 000 SEK

60 000 SEK

On request

On request

90 000 SEK

On request

90 000 SEK

Outdoor, continuing

Designation

GOT-159

GOT-160

GOT-171

GOT-253

GOT-255

GOT-259

GOT-221

GOT-234

* All prices excl. VAT. Promotion

Special

Analogue

21

Page 22: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

BMA-023

GOT-082

GOT-107GOT-157 & GOT-160

GOT-115

Page 23: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

Göteborg Landvetter AirportDigital

23

Page 24: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

Digital Out of Home

Digital out of home advertising, commonly known as DOOH, is integrated and interactive and offers a wide range of possibilities to adapt campaign messages to attain ultimate reach, visibility and impact. Location, the "who" and "where", is the foundation for successful DOOH campaigns. With heavy knowledge of the travelers and main target groups at the airports, Airport Advertising offer solutions for delivering real-world contexts and messages that are close to the target's consciousness and purchase.

The Airport Advertising digital signage consists of more than 300 faces distributed at the ten Swedavia airports, strategically placed for optimized impact among the travelers and broken down into two networks. The portrait series is placed in the largest passenger flows were high reach is enabled and through the landscape gate series messages can be further amplified in areas where the travelers reside for longer periods of time.

24

Page 25: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

Pricelist

Placement

Entire airport

National (all ten Swedavia airports)

Metropolitan (Stockholm Arlanda, Göteborg Landvetter, Bromma Stockholm, Malmö Airport)

Share of Voice

12.5 %

12.5 %

12.5 %

Digital network Portrait

* All prices excl. VAT.

Number of spaces

27

172

151

Price, weekly*

48 000 SEK

300 000 SEK

288 000 SEK

Placement

Entire airport

National (except Bromma Stockholm)

Share of Voice

12.5 %

12.5 %

Digital network Landscape

Number of spaces

17

113

Price, weekly*

27 000 SEK

200 000 SEK

25

Page 26: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

Digital network Landscape Digital network Portrait

Page 27: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

Pricelist

Share of Voice

33.3 %

100 %

20 %

Digital large screens

* All prices excl. VAT.

Number of spaces

1

5 (three analogue & two digital)

8

Price*

15 000 SEK per week

40 000 SEK per month

180 000 SEK per month

30 000 SEK per week

Wifi sponsorship

Product

Banners on Swedavia's page for wifi login. (Covers computer, smartphone and tablet at all ten of the Swedavia airports)

Share of Voice

100 %

Number of spaces

Two formats

Price, monthly*

150 000 SEK

Designation

D-RIKS-013

Product

Digital mega screen in security check-point

"36-metaren" Digital/analogue installation in check-in hall

Digital network Arrivals

Designation

GOT-D-017

GOT-D-040

GOT-D-055

27

Page 28: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

BMA-023GOT-D-017

GOT-D-040

GOT-D-055

Page 29: Airport Advertising - Swedavia...Double-sided lightbox Banner Double-sided lightbox Double-sided lightbox Double-sided lightbox Promotion area Promotion area Promotion area Promotion

swedavia.com/about-swedavia/advertising