social media by design
DESCRIPTION
As presented to the OSU ELTTRANSCRIPT
- 1.Social Media By Design
December 15, 2010
2. @OSUsquire
I'm the program director for digital/social media @OSUMC, where we
will use digital tools to predict & prevent disease and empower
patients.
3. 3
VisionMission & Values
MissionTo improve peoples lives through innovation in research,
educationand patient care
VisionWorking as a team, we will shapethe future of medicine by
creating, disseminating and applying new knowledge, and by
personalizing health care to meet the needs of each
individual
ValuesExcellence, Collaborating as ONE University, Acting with
Integrity & Personal Accountability, Openness & Trust,
Diversity in People & Ideas, Change & Innovation,
Simplicity in our Work, Leadership, Empathy & Compassion
PromiseImproving peoples lives through personalizedhealth
care
4. Become a top 20 academic medical center and a top 10 NCI funded
cancer program through advancements in research, education, and
patient care
Become a high performance organization and workplace of
choice
Generate an investment fund for mission development
4
Strategic Goals
5. Understand the collective
Culture
(knowledge, experience, beliefs, values, attitudes) of our
Employees, Patients & Communities
in which we operate so that we can deliver healthcare in a way that
is
Predictive, Preventive,
PersonalizedandParticipatory
(P4 Medicine).
5
Social Business
6. Getting Started
Social Media @OSUMC
What we do now
What we are planning
How we change medicine
6
7. Issues
8. Issues
9. Become a top 20 academic medical center and a top 10 NCI funded
cancer program through advancements in research, education, and
patient care
Become a high performance organization and workplace of
choice
Generate an investment fund for mission development
9
Strategic Goals
10. Access
Tammy Moore
Director
Emergency Services at Ohio State University Medical Center
11. Our policy is that you, the employee, may use Social Media for
personal use only during non-working time and in strict compliance
with all other terms of this and other Medical Center and
University policies.
Policy
Policy Online:
https://onesource.osumc.edu/sites/policies/Documents/Policy%2005-05_Social%20Media_011310%20(00063276).PDF
12. Conduct that would be illegal or a violation of a Medical
Center or University policy in the offline world would still be
illegal or a violation of the policy when it occurs online.
Policy
Policy Online:
https://onesource.osumc.edu/sites/policies/Documents/Policy%2005-05_Social%20Media_011310%20(00063276).PDF
13. Don'ts:
Confidential OSU information
Patient information
Personnel Information
Legal Information
Materials that belong to someone else
Policy
Policy Online:
https://onesource.osumc.edu/sites/policies/Documents/Policy%2005-05_Social%20Media_011310%20(00063276).PDF
14. Guidelines:
Policy requires adherence to the Social Media Participation
Guidelines.
The Guidelines are administered by Communications and
Marketing.
Policy
Policy Online:
https://onesource.osumc.edu/sites/Audience/Leaders/Pages/Social%20Media%20Guidelines.aspx
15. Toolkit
http://bit.ly/socialmediaOSUMC
16. The Process
What is the overall Plan?
1
Who is our Audience?
2
What are our Goals?
3
What Resourcesare available?
4
How are we changing Relationships?
5
Which Technologies should we use?
6
17. Getting Started
Social Media @OSUMC
What we do now
What we are planning
How we change medicine
18. Build Relationships
19. Listen
20. Respond
21. Respond (Quicker!)
22. Influence
23. Enlist
24. CEO Blog
Overall picture
Not just text
Current Events
Candid
http://medicalcenter.osu.edu/aboutus/keeping_in_touch/default.aspx
25. Department Blogs
Story tell
Responsive
High level
Details
Content Calendar
26. Thought Leadership
Collection
Platform
Discussion
Multi-media
http://phc.osumc.edu
27. Facebook Page
Aggregate Stories
Quick calls to action
Ask an opinion
Video
Pictures
Links
http://facebook.com/osumedicalcenter
28. YouTube
http://youtube.com/osumedicalcenter
29. YouTubeUGC
Give them tools
Make it a competition
http://www.youtube.com/watch?v=_-GrLhTYYs4
30. YouTubeHelp Our Customers
http://www.youtube.com/watch?v=1QbUcFIl0sw
31. Collect Stories
Provide Online/Offline Opportunity
Social Sharing
Inform
Web
http://projectone.osu.edu/
32. Getting Started
Social Media @OSUMC
What we do now
What we are planning
How we change medicine
33. Become a top 20 academic medical center and a top 10 NCI funded
cancer program through advancements in research, education, and
patient care
Become a high performance organization and workplace of
choice
Generate an investment fund for mission development
33
Strategic Goals
34. Total Digital Presence
35. Source:
http://darmano.typepad.com/logic_emotion/2010/07/gameplan.html
David ArmanoSVP at Edleman Digital
36. In Ambers words
- Listen to the newly amplified and disseminated voices of our customers online
37. Respond to that feedback, and take it into consideration
when we make decisions related to how you operate 38. Provide
helpful, useful information to our customers that support their
entire relationship with us, not just their moment of purchase 39.
Empower every person in our business to be and do all of these
things themselves, within agreed upon guidelines, but with the
freedom to respond with speed and personality 40. Adapt our people
and processes to provide more open, fluid networks of
communication. That means inside our business, between our business
and community (past, present, and future customers), and among and
within the community itselfSource:
http://go.osu.edu/beyondcampaigns
41. In Ambers words
- Listen to the newly amplified and disseminated voices of our customers online
42. Respond to that feedback, and take it into consideration
when we make decisions related to how you operate 43. Provide
helpful, useful information to our customers that support their
entire relationship with us, not just their moment of purchase 44.
Empower every person in our business to be and do all of these
things themselves, within agreed upon guidelines, but with the
freedom to respond with speed and personality 45. Adapt our people
and processes to provide more open, fluid networks of
communication. That means inside our business, between our business
and community (past, present, and future customers), and among and
within the community itselfSource:
http://go.osu.edu/beyondcampaigns
46. Social Media @OSUMC
What we do now
What we are planning
How we change medicine
47. David Armano
SVP at Edleman Digital
Source:
http://www.flickr.com/photos/7855449@N02/2780450986/sizes/o/in/set-72157606844282993/
48. Understand the collective
Culture
(knowledge, experience, beliefs, values, attitudes) of our
Employees, Patients & Communities
in which we operate so that we can deliver healthcare in a way that
is
Predictive, Preventive,
PersonalizedandParticipatory
(P4 Medicine).
40
Social Business
49. Ryan
[email protected]@osumc.edu614-293-0473