Social buzz around U.S Presidential elections 2012 -2 [NEW HAMPSHIRE PRIMARIES]

Analysis of the social media buzz for candidates running for President between 5th January to 11th January 2012

Candidates Analysed*…

BARACK OBAMA

RON PAUL

MITT ROMNEYRICK PERRY

NEWT GINGRICH JON HUNTSMAN

RICK SANTORUM

* This week’s analysis excludes Michele Bachmann since she has dropped out of the GOP, and features Jon Huntsman whose social buzz has since then increased

Images: Wikipedia

Compared to last week…

…This week, share of conversation around Barack Obama has dropped by 2% points to 27%, which means that conversations around the Republican candidates are slowly catching up with Obama’s social buzz

Positive Buzz – 38% Negative Buzz – 36% Neutral Buzz – 26%

Positive buzz reduced and negative buzz increased in comparison to last week, mainly due to the recent controversial recess hires by Obama

Overall Share-of-voiceOverall Share-of-voice

Sentiment break-up for Barack ObamaSentiment break-up for Barack Obama

This week, Mitt Romney who was the winner of the Primaries also had the highest share of conversation

Positive Buzz – 38% Negative Buzz – 27% Neutral Buzz – 35%

The positive buzz around Romney outnumbers the negative which re-emphasises his popularity on social media

Share-of-voice of Republican CandidatesShare-of-voice of Republican Candidates

Sentiment break-up for Mitt RomneySentiment break-up for Mitt Romney

Maximum buzz (compared to other social media platforms ) contributed by news for Rick Perry, out of which 50% of the articles carried a positive sentiment

Percentage of chatter emerging from social networks such as Facebook, for all the candidates, is lesser than the percentage of chatter from microblogs

Out of the Republican candidates, Mitt Romney had maximum number of mentions on Twitter, followed closely by Rick Santorum

Break-up of chatter across channelsBreak-up of chatter across channels

Although, Barack Obama had maximum share of voice, the percentage of negative chatter (out of the overall buzz) around Obama was the highest at 35%, compared to his rivals

Although Mitt Romney was more actively discussed, Ron Paul continued to receive more positive mentions compared to his contenders

Although Rick Santorum was the second most widely discussed Republican candidate, he had the maximum percentage of negative mentions primarily due to the alleged racist remarks made by him

Break-up of sentimentBreak-up of sentiment

Topical Trends* for Barack ObamaTopical Trends* for Barack Obama

While blogs and online news were busy discussing Obama’s recess hires, microblogs were disussing Michelle Obama’s slamming of stereotypical angry black woman associations made with her instead

Howard Kurtz, CNN reporter finds prominent place in trends making him an influential author

Mitt Romney perceived to be the closest competitor to Barack Obama

*Topical trends highlight topics associated with the primary keyword. The size of words indicate the frequency of occurrence

Online news articles featured Former House speaker Newt Gingrich’s attack on Romney’s pious baloney, which along with his full-page ad comparing his and Romney’s positions on taxes, abortion etc created a stir in microblogs

Texas governor Rick Perry, tweeted ‘Here we come South Carolina’ which was retweeted by his ardent fans

Topical Trends for Newt GingrichTopical Trends for Newt Gingrich

Topical Trends for Rick PerryTopical Trends for Rick Perry

Topical Trends for Mitt RomneyTopical Trends for Mitt Romney

Topical Trends for Jon HuntsmanTopical Trends for Jon Huntsman

Mitt Romney perceived to be the closest competitor to Barack ObamaRomney’s win discussed fervently across news, blogs as well as microblogs

Jon Huntsman’s third place finish in New Hampshire Primaries, landing him a “ticket to ride” on to South Carolina which was discussed widely in microblogs

Topical Trends for Ron PaulTopical Trends for Ron Paul

Topical Trends for Rick SantorumTopical Trends for Rick Santorum

Ron Paul, was applauded in forums for his fantastic speech aired after his historic second place win at the primaries

Conversations around Rick Santorum also include references to his contenders , namely Romney, Huntsman and Gingrich

Although, Democrat candidate Barack Obama still commands highest share of conversation, his social buzz is declining accompanied by a gradual increase in the social buzz of the Republican candidates.

Also, this week, Mitt Romney who had the highest social buzz also won the New Hampshire Primaries hinting at a likely correlation between his popularity across social media channels and the voting results

Catch our update for next week as we analyse the social buzz around your favourite candidates…

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