Social buzz around U.S Presidential elections 2012 -1 [IOWA CAUCUS]

Analysis of the social media buzz for candidates running for President between 29nd December 2011 to 4th January 2012

Candidates Analysed*…

BARACK OBAMA

RON PAUL

MITT ROMNEYRICK PERRY

NEWT GINGRICH MICHELE BACHMANN

RICK SANTORUM

*As a result of Rick Santorum’s growing buzz mainly due to landing a close second place at the Iowa Caucus, this week’s analysis includes analysis of chatter around him as well

Images: Wikipedia

8%

11%

22%

9%19%

2%

30%BachmanNewtRonRickMittSantorumBarack

Similar to last week…

…This week also Barack Obama was leading with around 30% of online conversations pertaining to candidates running for president, around him

Positive Buzz – 40% Negative Buzz – 30% Neutral Buzz – 30%

Negative buzz pertaining to Obama’s signing into law the National Defense Authorization Act (NDAA)

40%

30%

30% PositiveNegativeNeutral

Overall Share-of-voice

Sentiment break-up for Obama

12%

15%

31%13%

27%

3%

BachmanNewtRonRickMittSantorum

Although, Mitt Romney was the winner of the Iowa Caucus, highest share of conversation was pertaining to Ron Paul

39%

29%

31%PositiveNegativeNeutral

Positive Buzz – 36% Negative Buzz – 49% Neutral Buzz – 15%

Negative buzz pertaining to newsletters allegedly sent out under his name, containing racist undercurrents

Share-of-voice of Republican Candidates

Sentiment break-up for Ron Paul

Newt Gin

grich

Michele B

achm

ann

Ron paul

Rick Perr

y

Mitt R

omney

Barack

Obam

a

Rick Santo

rum

0%

20%

40%

60%

80%

100%

Social NetworksForumsImagesBlogsVideosNewsMicroblogging

Maximum number of online news articles dedicated to Romney, surpassing even Obama whose social media buzz was mostly due to discussions across microblogging platforms

Ron Paul, who had highest share of voice amongst republicans, discussed maximum in social networks

Mitt Romney discussed earnestly across microblogging platforms such as Twitter, followed by Social Networks such as FacebookBreak-up of chatter across channels

Newt Gin

grich

Michele B

achm

ann

Ron paul

Rick Perr

y

Mitt R

omney

Barack

Obam

a

Rick Santo

rum

0%10%20%30%40%50%60%70%80%90%100%

NeutralNegativePositive

Despite negative comments around him signing the NDAA, the percentage of positive chatter around Barack Obama was highest at 40%Least percentage of negative conversations out of overall chatter for Mitt Romney at 20%Amongst the Republican candidates, maximum positive discussions around Ron Paul, who was also a close third at the Caucuses

46% of conversations around Rick Santorum carried a negative undertone questioning his alleged racist remarks against black people in a speech delivered by him

Break-up of sentiment

Topical Trends* for Barack Obama

Obama’s pro-gay rights foreign policy discussed with fervor across social media sites

A topic that created some amount of negative sentiment was Obama’s signing into law the NDAA

Trends pertaining to Obama joining photo sharing network Instagram were missing which means this move did not create as much buzz as anticipated

*Topical trends highlight topics associated with the primary keyword. The size of words indicate the frequency of occurrence

Newt Gingrich’s stance on ‘Iran’, a popular topic of discussion. And so was his condemnation of rival ‘Paul’s wish to develop nuclear weapons in IranMost conversations about Gingrich also featured rivals ‘Romney’ and ‘Santorum’.

Topics around Rick Perry mostly pertaining to the ambiguity, regarding the drop out of Perry and ‘Bachmann’ from the GOP race

Topical Trends for Newt Gingrich

Topical Trends for Rick Perry

Topical Trends for Mitt Romney

Topical Trends for Michele Bachmann

Most popular topics around Mitt Romney included Gingrich calling Mitt Romney a “Massachusetts moderate” , considered by observers to be ‘pejorative’

A dominant share of conversations pertaining to Michele Bachmann was pertaining to her toughest competitors who were perceived to be ‘Romney’ and ‘Santorum’

Topical Trends for Ron Paul

Topical Trends for Rick Santorum

Trends not reflecting major changes since last weekAlthough, Ron Paul had maximum share of conversation among his Republican rivals, the trends reflect a divided sentiment

Condemned for having allegedly singled out black people during an event at Iowa Other topics involved his remarks on gay marriages, received the wrath of the social media community.

This week demonstrated results similar to last week, with Democrat candidate Obama being the most popular across social media sites, with maximum buzz contributed through microblogs

Amongst Republican candidates, although Mitt Romney won the Iowa Caucus, macimum chatter was around Ron Paul

Catch our update for next week as we analyse the social buzz around your favourite candidates…

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