social media - building your brand from the inside out
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STA TRAVELMARKETINGSTATRAVEL.COM
Social Media – Building Your Brand From The Inside Out
WHO WE ARE
STA Travel is a global travel specialist with 30 years experience helping students, teachers, and young professionals travel the world. We offer a unique range of products with exclusive discounts on airfare, accommodations, tours, rail passes, and more. Globally we are present in 90 countries with 400 retail locations, sending over 6 million travelers away each year.
OUR MISSION
To create opportunities for students and young adults to make the most of their time and experience the world face-to-face, in any way they choose.
LIVE OUT OUR VISION
“We believe that when we fully experience the world and all the wonders it has to offer, we connect with who we are and discover who we can be. ”
ONLINE
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PERSONALIZED TRIP PLANNING
I8 Retail StoresNew York Ann ArborLos Angeles ChicagoOrange County MadisonSeattle BostonColumbus San FranciscoD.C. Lansing
National Contact CenterTravel Experts via Phone or Online Travel Chat
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CREATING INTERNAL COMMUNITY AROUND OUR BRAND
BUILD ONLINE BRAND AMBASSADORS
EDUCATE
ENGAGE (MAKE IT FUN!)
PUT A FACE BEHIND THE BRAND
COMMUNICATE
Regularly Communicate Results
Announce Successes
“We just reached 27,000 fans on Facebook!”
“Through the STA World Traveler Internship program we were able to capture over 22,000 new customers and received over 17 Million Impressions to date!”
BENEFITS
• More engaged employees• Used as your brand ambassadors• Greater trust from consumers through
customer reviews and related user-generated content with a localized message
• Recognition • Your message being directed through the
networks around Customer Service / Marketing and Promotions / Product Updates and News
CHALLENGES
• Review of quality content before publishing
• Getting those that don’t think “they can write” or “be creative” to participate in ways that will showcase their talents/skills
• Finding time to manage
SOCIAL MEDIA
• FACEBOOK• TWITTER• YOUTUBE• STA TRAVEL BLOG• WORLD TRAVELER INTERNSHIP SITE• STA TRAVEL MUSIC
• FACEBOOK• TWITTER• YOUTUBE• STA TRAVEL BLOG• WORLD TRAVELER INTERNSHIP SITE• STA TRAVEL MUSIC
• FACEBOOK• TWITTER• YOUTUBE• STA TRAVEL BLOG• WORLD TRAVELER INTERNSHIP SITE• STA TRAVEL MUSIC
• FACEBOOK• TWITTER• YOUTUBE• STA TRAVEL BLOG• WORLD TRAVELER INTERNSHIP SITE• STA TRAVEL MUSIC
• FACEBOOK• TWITTER• YOUTUBE• STA TRAVEL BLOG• WORLD TRAVELER INTERNSHIP SITE • STA TRAVEL MUSIC
• FACEBOOK• TWITTER• YOUTUBE• STA TRAVEL BLOG• WORLD TRAVELER INTERNSHIP SITE• STA TRAVEL MUSIC
• FACEBOOK• TWITTER• YOUTUBE• STA TRAVEL BLOG• WORLD TRAVELER INTERNSHIP SITE• STA TRAVEL MUSIC
STA TRAVELMARKETINGSTATRAVEL.COM