social media breakfast austin - predictions for 2014: internet of things
DESCRIPTION
Presentation at January 2014 Social Media Breakfast Austin Panel on Predictions for 2014. My predictions on the growth of the Internet of Things.TRANSCRIPT
Social Media Breakfast Austin 2014 Predictions: Internet of Things
#SMBAustin #IoT Kat Mandelstein: PwC Advisory & Social Media Club Global BOD, Twitter: @katmandelstein, [email protected], [email protected]
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Internet of Things Defined
"The Internet of Things (IoT) describes the revolution already under way that is seeing a growing number of internet enabled devices that can network and communicate with people, each other and with other web-enabled gadgets. IoT refers to a state where Things (e.g. objects, environments, vehicles and clothing) will have more and more information associated with them and may have the ability to sense, communicate, network and produce new information, becoming an integral part of the Internet.” - Technology Strategy Board - IoT Special Interest Group
Source: Internet of Things (IoT) and Machine to Machine Communications (M2M)Challenges and opportunities: Final paper May 2013
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How does Internet of Things Impact Your Life?
Personal Home Business Society
Quantified Self
Medical
Tracking
Automation
Security
Appliances
Operations
Production
Distribution
Natural Disaster
Transportation
Defense
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How does Social Media Play in Internet of Things?
Communities around “Things”
Social Shares tied to “Things”
Navigating social media via “Things”
Interactions with “Things” via social tools
For Marketers: Deeper Social Analytics from “Things”
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Communities Around “Things”
Source: The Nest Community: https://community.nest.com
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Twitter• Nike+ Fuelband
also comes out on top with fanbase 4x competitors.
• FitBit has the highest engagement with hashtag usage.
Social shares tied to “Things”
Facebook• Nike+ Fuelband is
the dominant brand on Facebook with the largest fan base.
• Yet in terms of engagement, Basis beat out the other brands.
Source: Unmetric Fitness Bands Social Shape Up Report October 2013
YouTube• Jawbone Up Band
leads on both social interaction and pure entertainment.
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Navigating Social Media via “Things”
Google Glass Whirlpool Cooktop #CES2014You can Facebook directly from Cooktop and pull up recipes from recipe social apps.
Allows user to share video and photos as you see them in real time navigate and read social network posts.
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Interactions with “Things”
Tweeter Feeder Posts twitpics of birds eating triggered by motion sensor to enjoy birdwatching.
SmartThings Home automation that can be tied to mobile or social media notifications with IFTTT.
Example: Change the color of your
Philips hue lights when you get a new Facebook Messenger Message.
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Mattel Puppy TweetsTag is attached to your dog’s collar, motion activity is sensed by the tag and triggers one of 500 humorous Tweets to Twitter account.
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Deeper Social Analytics from “Things”
Sensoria Fitness Smart Sock by Heapsylon
HAPIfork Smart Fork
June by Netatmo Sun-exposure bracelet measures sun intensity in real time and monitor your total daily sun exposure.
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The Socioeconomic Impact of the‘Connected Life’ Over the Next Five Years
Source: Research conducted by PwC for the GSMA 2013
Download Report: http://bit.ly/1inVCWI
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PwC Technology Forecast on IoT
Internet of Things: Evolving transactions into relationships
Download Journal: http://pwc.to/1biQ1Jo