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2013 Predictions

© COPYRIGHT 2012 STARMARK

STARMARK.COM

@starmarkintl#2013

Our Backbone:

Company Founded on Integrated Marketing

Interactive, Social & Public Relations

Return On Investment Focused

Top-10 Diversity Owned Company in Florida

Nationwide Recruitment

Recognized Top South Florida CEO

Includes:

Fort Lauderdale (Headquarters)

San Juan, PR

Orlando, FL

Starmark

Peggy NordeenCEO

© COPYRIGHT 2012 STARMARK

STARMARK.COM

@starmarkintl#2013

eTips.Starmark.com

Weekly eTip Newsletters

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• Based on Cutting Edge Current Trends

• Co-Authored In-house By Experts Within Discipline

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Starmark Social Playbook

• Strategic Social Marketing Plan

• Proactive Approach to Managing your Social Marketing

• Updated daily!

© COPYRIGHT 2012 STARMARK

STARMARK.COM

@starmarkintl#2013

How did we do in 2012?

Good call:

• Social Business

• Cloud Computing & Device Synchronization

• Recognition: Voice & Face, plus product photos

• More social dashboards

• Tablets will get larger and more professional (and smaller too)

Work In Process:

• More Brand Ambassador Programs

• Real Time Analytics during campaigns

• Real Time Mobile Content

• Mobile Commerce and NFC

• Interactive TV

• Proximity Deals and "Digi-Haggling"

• Augmented Reality (cool but still awkward)

Matured:

• Social Gamification

© COPYRIGHT 2012 STARMARK

STARMARK.COM

@starmarkintl#2013

2013 Predictions

© COPYRIGHT 2012 STARMARK

STARMARK.COM

@starmarkintl#2013

Social Business

Social Business is here to stay.

• More strategic

• Better reporting

• More communities and groups

• Customer service

• Social commerce

• More focus on creating authentic buzz

• Location-based drivers of social engagement

Free when you Tweet...

© COPYRIGHT 2012 STARMARK

STARMARK.COM

@starmarkintl#2013

Mobile Commerce

eCommerce on your mobile

device

Location-based payment via your Mobile

Device

Transmission of money via your mobile device

© COPYRIGHT 2012 STARMARK

STARMARK.COM

@starmarkintl#2013

Apps

Android has 75% market share... ...yet only 25% of web/app usage.

© COPYRIGHT 2012 STARMARK

STARMARK.COM

@starmarkintl#2013

Responsive Design Matures

One design can fit all:

• Display content optimized for phone and tablet devices.

• Emails and landing pages

• Entire web sites

© COPYRIGHT 2012 STARMARK

STARMARK.COM

@starmarkintl#2013

Media

Google continues to innovate and secure its future in digital marketing landscape

Youtube is beta testing the future of “shoppable “videos

© COPYRIGHT 2012 STARMARK

STARMARK.COM

@starmarkintl#2013

© COPYRIGHT 2012 STARMARK

STARMARK.COM

@starmarkintl#2013

Mobile Media

Mobile will continue to shape the way that media is planned, bought and ultimately consumed.

• Death of the desktop PC predicted

• Mobile ad rates are low now, but as new technology hits the market mobile ad rates will increase

• Facebook mobile targeting capabilities (down to the OS)

© COPYRIGHT 2012 STARMARK

STARMARK.COM

@starmarkintl#2013

Media Integration

Media and digital strategies will integrate further to better compliment each other

• Continued Facebook and Instagram Integration

• Display Advertising and Pintrest

© COPYRIGHT 2012 STARMARK

STARMARK.COM

@starmarkintl#2013

Keep in an eye on:

• As Pinterest opens its application programming interface (API) watch marketers, business and entrepreneurs rapidly deploy new intellectual properties (IP) to maximize this rapidly growing channel

• Multi-tiered Pinterest strategies

• Not “Just for girls” anymore. Male demo is increasing

• Will Pinterest give way to an eCommerce model?

Pinterest Marketing

© COPYRIGHT 2012 STARMARK

STARMARK.COM

@starmarkintl#2013

Keep in an eye on:

• Instagram profile pages — Watch for new features and ways to share

• Further adoption of business platforms to tap into Instagram

• Video integration?

• Further cross-fertilization (beyond frictionless sharing) with Facebook should be expected

Instagram Marketing

© COPYRIGHT 2012 STARMARK

STARMARK.COM

@starmarkintl#2013

2013 In Summary

1. Social Business is here to stay

2. Mobile Commerce continues to grow

3. App development becomes the norm

4. Responsive design matures

5. Google search dominates media

6. YouTube integrates commerce

7. Facebook ad targeting means better quality traffic

8. Social marketing and media strategies integrate

9. Pinterest API opens a world of possibilities

10.Photo sharing becomes a strategy

© COPYRIGHT 2012 STARMARK

@StarmarkIntl

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© COPYRIGHT 2012 STARMARK

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@starmarkintl#2013

Thank You.

Brett CirceChief Interactive Officer

Follow Me: @bcirce

Justice MitchellVP ICD/Social Media

Follow Me:@justicemitchell

Diego NaranjoVP Planning & Strategy

Follow Me:@miamiadguy