social media best practices for speakers
TRANSCRIPT
7 SIMPLE Ways to See More Results in 2016!
Keep Social Media Simple!
Housekeeping Notes
• Bathroom breaks during workshop time
• #NSAP #NSA16
• Hot Seat Opps: Website & LinkedIn
The Speaker Journey• Every path is different
• Take it all in, do 10%
• Every rule is meant to be broken.
• Why I love NSA
• The Pool
You Must Fish Where the Fish Are
#1 Generate leads
• Google Alerts (Go set one up!)
• Tweedeck
• Collect emails when speaking!
• How do you collect emails?
7 Website Pitfalls
• Color Pollution
• Critical info not above the fold
• Value Prop
• Social Proof
• Mobile responsive
• Critical Keyword Phrases
• No Opt-in box
What’s wrong with this picture?
Value Prop / Social Proof
Video
ABCE
• Failure = When a prospect visits your Website and leaves without giving you their information.
Make your site mobile responsive.
Mobile Activity
• Go to your site.
• Chrome: View, Developer, Developer tools
• Find Toggle Device Mode
#3 What’s Your Value Proposition?
What’s Your Value Proposition?
• 5-7 words (55 Characters)
• What you do….
• Don’t be too cute!
• Say it so Forest would understand it.
• Share it with your neighbor.
Add it Everywhere
• Title Tag
• Homepage
• LinkedIn Profile
• eMail Signature
Content
Will Your Website Survive the Hot Seat?!?!
#4 Value Prop = Title Tag!
• Most important phrase you’ll create on the web
• Who you are and what you do
• 55 Characters including spaces
Title Tag
Don’t get ...
Take Action!
• Make that tagline the value proposition on your homepage.
• Change your title tag.
• Use it all over your social media sites.
• Fix other issues on your site.
BE CAREFUL!
#4: Numbers Matter
Nothing kills credibility faster than an
untouched profile.
How to Build Your Numbers
• Attendees
• eMail Blast
• Promoted posts
• Website!
• eMail Signature
• Run contests
Take Action!
• Go take inventory of your company social media profiles
• Are you active?
• Are you gaining connections?
• Is your info updated?
• If not, I want you to get it fixed or delete the profile.
• We won’t let our social media sites die on the vine.
#5: Be Proud of Your LinkedIn Profile
Quality Recommendations
Will Your LinkedIn Profile Survive the Hot Seat?!?!
Take Action!
• Photos
• Social Proof
• Add video
• Quality recommendations
• Boost connections!
• Experience
#6 Don’t let clients forget about you
Become Friends
Activity
• Please write down the names of three of your VIP Members
• Now write down each of their birthdays
• What distinctions do you know about these clients? Awards? Achievements, etc
• What are their hobbies? Favorite sports teams?
• What or who are they passionate about?
• Do you connect with them on a weekly basis? Multiple times a week?
Meet Mary Stevenson
• Her Birthday is May 11th
• She just celebrated her 10th year of being smoke free
• She’s a huge Alabama Crimson Tide fan
• The Bible is her favorite book
• She just became a Grandma for the 1st time
• Mary and I interact with each other on a weekly basis
• She’s also one of my largest clients and has booked me as a speaker multiple times.
#7: Use the Get Introduced Feature
Gas Money • Book: $20
• One-on-one convo - $195
• Includes copy of book.
• 248-388-9788
• See you in Phoenix!
