social media best practices
DESCRIPTION
Madelyn Newman's, Community Specialist at ModernOffice Suite, presentation on best practices for Facebook, Twitter, Google+, LinkedIn and Instagram.TRANSCRIPT
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Social Media Best Practices
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Objectives of Social Media
1. Building Brand Awareness
2. Provide Better Customer Service
3. Build the Sales Pipeline
4. Create Trusting Relationships with Your Clients
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Facebook Best Practices
The Type of Post Matters• FB is more visual
– Photos, photo albums, and videos will gather more likes and clicks
• Don’t dismiss text– Important to diversify post
type
• Links are the least likely to generate comments but good for shares/clicks
• Decide your post’s purpose!
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Text Only Posts• One goal: increase engagement• Spark a conversation!– Ask questions– Offer interesting facts– Be informative
• Add voices to the conversation
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Text Only PostsThe Length of Your Post Matters
• 100-250 characters receives 60% more likes, comments, and shares
• <140 characters receive 215% more engagement
• Rule of thumb: 3 lines of text
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Link Posts
• Your chance to show you’re an expert
• Drive traffic to your website
• Tag authors and other brands
• ALWAYS ADD VALUE
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Optimizing Your Links
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Photos and Videos
• Company culture• Demonstrate what
you value• Likes, likes, likes– Want engagement?
Add a photo!
• Great way to draw attention to links
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Beware!• Facebook has
recently update their algorithms
• No longer the “best” platform anymore
• Organic reach down to 1-2%
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GOOGLE+ IS YOUR WEB PRESENCE
• What you decide to place here is what you should want the entire internet to think of you
• First thing to pop up on Google
Save your best content for Google+!
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Google+• Most visually friendly
– Displays images much larger
• Circles– Specify people into
specific circles (friends, family, colleagues, etc.)
– Target specific content to specific people
• Easiest to share, connect
• Cannot edit links
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Setting Up Google+ Page• Make sure you are setting up a Google+
Local Pages for Business– Puts your business on the map (you’ll pop up in
searches)– Has social aspect
• Can add customers and companies to businesses• Customer reviews• Includes Updates
• Link to YouTube– If already have a YouTube, you already have a G+– If you mess this up: there is no turning back
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Setting Up your Personal Google+
• Tagline– VERY important– Shows up in regular google search
listings
• Description– First 77 characters show up in
google+ search results for keywords
– Hyperlink important sites
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Google+ Links/Authorship
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Google+ Best Practices• Hashtags– Optimizes your
content to display in search
• Tag other users and businesses
• Longer posts are better appreciated– Bold and italics
• Always have picture
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Twitter Proves You Pay Attention
• Greater chance of being seen– Share relevant
industry/news stories
– Announcements
• Great customer service starts here
• Easiest interaction
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Setting Up Your Twitter
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“Targeting a Shark”
• Referring to an important company or person
• Feed off the shark’s popularity
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Twitter Best Practices• Make the most out of each tweet!• Always include at least one of these:– Link back to your site–@mention–#hashtag
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Twitter Best Practices• 140 characters max
– Shoot for: 100
• The name of the game is retweeting– Helps you make
friends with influencers
– Makes you an active member
• Make content your own
• 2 ears – 1 mouth
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Twitter Best Practices
• Can now include up to 4 images per tweet – Mobile only– Becoming more
visual!
• Pin tweets to top• Use Twitter Cards
for site content
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#hashtags can be a #useful #tool but this is #toomany in a #single #tweet
#annoying #overwhelming
• Aim for 1-2 hashtags per tweet• www.hashtags.org
Hashtags
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LinkedIn Page Best Practices• Describe what you offer and who your
target audience is– Various products and services– Fill in all URLs – Company specialties
• Upload all images• Feature Industry Groups– Prove you’re an expert– Use groups you are active in
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LinkedIn Profile Best Practices
• Update profile• List that you work
for your company– Make sure all
employees on LI are linked
• Join industry and local groups– CW partner group
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What should I post?• New product offerings• Job postings (and
company culture)• Go beyond promotion
– 60% of LinkedIn users are interested in industry content
• Blogs, news articles, and webinar invites
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Sharing on LinkedIn
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We’re on Instagram!!!
@ConnectWise #ConnectWise
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Instagram Best Practices
FACT: If it didn’t look good before the filter,
it won’t look good after the filter.
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Instagram Best Practices• Hashtags• Tag @users and
@companies• Showcase your
personality!– Holidays– Office Events– UGM
• Location Services
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Optimizing Your Social Media
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When to Post
LinkedIn7am – 5pmWeekdays
Mondays & Fridays9am-5pm
Google+9am-11am 6pm-7am
Twitter1-3pm
Weekends8pm-8am
FacebookWeekdays
6-8am, 2-5pmWeekends10pm-4am
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