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Leo Dereck RodriguezDesamparados Leo ClubCosta Rica (Dist. D-4)

Social Media Best PracticesSocial Media Best Practices

Sponsored by the USA/Canada Leo Leadership FoundationSponsored by the USA/Canada Leo Leadership Foundation

Social Media Best PracticesBy Dereck Rodríguez – Costa Rica D4

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SHOULD MY LEO CLUB HAVE A TIK TOK ACCOUNT?LET’S FIND OUT!

HEY THERE!LEO Dereck RodríguezDesamparados LEO Club, Costa Rica

Professional in Digital Communication

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Not my first time here

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Not my first time here

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FORGET EVERYTHING!2 YEARS AGO ≠ TODAY

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So, what’s relevant for today?

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New Context

Welcome and Good Bye!

Facebook is declining, Instagram keeps stable, Tik Tok is growing fast!

Time to Pay!

Sponsored content is needed for social pages to reach their audiences.

Storytelling > Updates

Users focus more on using the stories space (FB, WA, IG) than the current newsfeed.

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Things that haven’t change

Your content can be hideous, your message can’t

Example: We have seen poorly-made pictures that get viral because of the message they carry

Online experiences inspire offline decisions

Example: People booking tickets to destinations that are good looking for their Instagram feeds

Every side of the internet serves a different purpose

Example: you may post your prom pics on Instagram, while your high school diploma may be better to be put on Linkedin

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Main social media channels today!

It’s the best for reaching specific groups of people.

Ideal for making conversation about certain topics.

Showcasing your service & building awareness around your club.

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Best for getting discovered & offer bite size content.

SnapchatSpace for storytelling your service via visual stories.

It’s best for more complex video content, it captives more attention.

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LEO ClubSocial Media Manager

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Not complimentary, but fully integrated to the service of your LEO Club

The Basics

Is your profile complete?

Your club’s email, where it is located, if you have a webpage… Be sure to complete the main details requested by the social channel

Ortography!

Check the spelling & grammar of your content. There are quite several tools for helping you maintaining proper ortography on your page.

Answer to your followers

Interaction is queen! Answer that message on the inbox, reply to that comment someone left & say thanks when someone leaves a good review of your LEO Club.

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The Game Changers

Pick the social channel(s) and the audience(s)Different social media channels serve different audiences

Give a purpose to every channelConsolidate a reason for every social media channel to serve your club

Create content according to the purposeUse your purpose as a base to formulate a content strategy for the social channel

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Share with your NGO mates!Collaborate with other LEO Clubs & social organizations to reach your goals

Plan your actionsCreate a calendar for posting on every social media channel & create a transmedia narrative

Track your resultsGet the analytics, look for insights for reformulating your strategy & measure the accomplishment of your purpose

You are not alone!Social Media Guidelines

Your opinion ≠ LEO ClubsThe opinion of any individual on a LEO Club won’t represent the views and values of the organization

“LEO Club” is a trademark and it has its own guidelines to follow when you use its image

Politics & ReligionSince we serve anyone, irrespective of their religion and political beliefs, LEO clubs are not a place to talk about these

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Negatives → opportunitiesIf someone shares something negative on our social media, we should try to help instead of answering in the same way.

Nothing is private!As soon as something is shared online, it stops being private: everyone can search it, find it and redistribute it.

YOU ARE NOT ALONE!The reputation of your club doesn’t depend just on yourselves, but also on the rest of the clubs around you

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REGARDING THIS…

“OK, BUT I JUST CREATED A TIK TOK ACCOUNT FOR MY LEO

CLUB, HOW DO I USE IT?”

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Fictional ExampleAlpha LEO Club of Neverland

(a non copyrighted story )

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Leo Peter PanLEO Club President

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TinkerbellLEO Club Social Media Manager

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NeverlandHer direct community

TikTokIdentified social channel

Potential LeosTargeted audience

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The Purpose?Attract teenagers from the community to joinour Alpha LEO Club

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Content Strategy

- Filming activities

- Create tutorials

- Challenges

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Source: Disney

Disclaimer: there’s no formula for a content strategy

Collaborations

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LEO ClubNeverland

LEO ClubLand of Oz

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Neverland .

Land of OZ

Wakanda .

Is it working?- Check analytics

- Look for feedback

- Identify things that worked

- Abandon things that didn’t

Go back to the purposeHave you attracted teenagers from the community to join your LEO Club?

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Wendy Mr. Smee

New Members

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Concluding…

SHOULD MY LEO CLUB HAVE A TIK TOK ACCOUNT?

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SHOULD MY LEO CLUB HAVE A TIK TOK ACCOUNT?

Answer: It depends!

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SHOULD MY LEO CLUB HAVE A TIK TOK ACCOUNT?

1. Audience2. Purpose

Learn more:lionsclubs.orgblog.hootsuite.comsproutsocial.com/insights/blog.hubspot.comfacebook.com/business/learn

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THANKS!Any questions?You can find me at:

▸ MyLion: Dereck Rodríguez Muñoz ▸ Mail: dereck.rm@gmail.com▸ Website: dereckdigital.com

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