social media basics for job seekers
DESCRIPTION
Presented at the first "Begin With Yes" Career Fest, presented by the NH Division of Economic Development, in partnership with White Mountains Community College, Public Service of New Hampshire, Logo Loc and media sponsor New Hampshire Business Review. The presentation provides an overview of social networks from a HR/recruiting perspective (in terms of seeking and vetting job candidates), and then shares eight beginning steps for job seekers to take to improve their job search prospects using social channels. The presentation also provides a snapshot of NH's population on Facebook in general, and of Coos County in specific, where the event took place.TRANSCRIPT
Social Media Basics
for Job Seekers
Presented by Allen VoivodCo-owner and Content Lover
of Epiphanies, Inc.http://Facebook.com/AhaYourself
During Our Time Together...
Social Sample: The State of NH and the North Country on Facebook
A Walk in the Hiring Manager’s Shoes
8 Steps to Social Success
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Facebook NH Stats
18-24
25-34
35-44
45-54
55+
0 50,000 100,000 150,000 200,000 250,000
NH Adults on Facebook, by Age Group, as of 3/1/11
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
North Country Facebook
18-24
25-34
35-44
45-54
55+
0 500 1,000 1,500 2,000 2,500 3,000
Coos County Adults on Facebook, by Age Group, as of 3/14/11
Within 25 miles of:Berlin CarrollClarksvilleColebrookColumbiaDaltonDummerErrolGorhamGrovetonJeffersonLancasterMilanNorthumberlandPittsburgRandolphShelburneStarkStewartstownStratfordWhitefield
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Facebook Adoption Rate
Coos
NH
0% 10% 20% 30% 40% 50% 60% 70%
Percentage of Adult Population on Facebook, March 2011
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
So What???
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Social RecruitingQuality of Candidates:
1. Referrals
2. Internal Transfers
3. Direct Sourcing
4. Social Networks
5. Corporate Career Site
6. 3rd Party Recruiters
7. Campus Recruiting
8. Search Engine
Optimization
9. Job Boards
600+ hiring
managers and
recruiters took the
third annual Jobvite
survey...
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Small Business UseNinth Annual Small
Business Monitor Survey
2010 – 4 in 10 small biz
owners using social networks
2009 – 1 in 10 small biz
owners said the same
Facebook is #1 for small
business – 27% adoption rate
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
1. Google Yourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
2. Open Accounts
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
3. Set Your IntentionAs with resumes and cover letters...
Set up your profiles for the next job you want,NOT for the last job you had, or currently have now.
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
4. Privacy Controls
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
5. Build Your Network
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
6. Target EmployersPick 5-20...then:
1. Google alerts
2. LinkedIn Company
3. LinkedIn Groups
4. LinkedIn Employees
5. Facebook Page
6. Twitter Accounts
7. YouTube Accounts
8. Informational interviews
9. Professional
engagement!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
7. Share Content
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
8. Personal Branding
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Wrapping Up...
Employees AND employers are ever more active on social channels
Your social presence (or lack thereof) can make or break your chance to move to the next phase of the hiring process
Take control of your brand!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Qs?
Thank you! If you got information of value out of this presentation that made it worth your time to be here, please:
1. Become a “Liker” at:http://facebook.com/AhaYourselfor by cell, text LIKE AHAYOURSELF to FBOOK (32665) to become a Liker
2. Write on our wall and tell the world about one gem you got out of our time together.
3. If you took photos or videos, please post them to our Page, too!
4. Tweet with the hashtag #AhaNH
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself