social media basics for british printing industries federation
TRANSCRIPT
BDM access a number of funding streams in order to bring you cost effective training, this course has has been brought to you courtesy of funding provided by AWM and the West Midlands Business Operations Leadership Project in conjunction with BDM.
‘Improved Business Performance through
Improved Personal Performance’
Your Social Media Basics course is delivered by Jean Maund in collaboration with Just ask Jean.
www.JustAskJean.co.uk
Twitter: @justaskjeanFacebook:facebook.com/justaskjean
Linkedin: http://uk.linkedin.com/in/justaskjean
Social Media Basics10th November 2011
Jean Maundwww.JustAskJean.co.uk
Twitter: @justaskjeanFacebook:facebook.com/justaskjean
Linkedin: http://uk.linkedin.com/in/justaskjean
Timetable
Objectives
• Introduction to social media– What is social media– Why we need it in our businesses– How to choose which social media to use– General points to consider– How to manage and monitor social media
• Twitter– The importance of your profile– Twitter jargon– Finding people
• Facebook– Creating a business page– Groups – creating and joining
• Linkedin– The importance of your profile– Finding key people to connect to– Questions, events and groups
Concerns? Questions?
Why bother with social media?• Statistics• Know, Like & Trust
factor
General Guidelines
• Be social– interact– comment– share
• Don't always be selling• Which social media to use• Netiquette
Twitter/Facebook
Similarities
• Personal• Visitors are more likely to be looking for
entertainment rather than business.• Other people can
– Share– Comment
• Can be VERY distracting
• 140 characters•Micro-blogging site
Anatomy of a Twitter page : http://twitter.com/#!/stephenfry
Language
• Names @justaskjean• Tweet• # hashtag
– #FF Follow Friday
• RT Retweet• DM Direct Message
Use to
• Make offers /discounts etc– Burt’s Bees
• Other examples:– http://www.facebook.com/Schedulicit– http://www.facebook.com/cocacola– http://www.facebook.com/skittles?sk=app_111
834512193557
Things to consider
•Friendly URL e.g www.facebook.com/justaskjean•Have more than one admin•Check security and sharing settings
Understanding LinkedInThe Social Network for Business
Professionals
What Is LinkedIn?
• A social media network where business people grow their networks and expand their business connections
The Benefits of LinkedIn
• Talk directly with decision makers
• Accessible from any computer, any time of day
• Identify, research, contact, follow up, engage & maintain your prospects all in one place
Creating Your Profile
• Your profile = resume, business card & elevator speech all rolled together
• What type of image do you want to project?
• What type of prospects do you want to reach?
Creating Your Profile
• How will you position yourself and contribute your expertise?
• How are other leaders using LinkedIn?• Check out your competitors’ profiles• Adjust your profile as necessary
LinkedIn Leaders
• Do some research about who’s a leader using LinkedIn
1. Go to Google.com
2. Type in the search string site:linkedin.com “your keywords”
3. Replace the phrase “your keywords” with terms related to your specialty
Finding LinkedIn Contacts
• Contacts can be imported from your email address
• OR you can skip this part for now by choosing “Skip This Step” at the bottom of the screen
Finding LinkedIn Contacts
• Manually enter your contact email addresses to send invitations
Writing Your Profile
1. Click the “Profile” menu from the Navigation toolbar
2. Choose “Edit Profile” from the drop-down menu
Writing Your Profile
• Enter your experience
• Click on the blue links
to add more information
Connecting With People
• After importing contacts, each person will receive an invitation to connect with you
• If they accept the invitation, you’ll be connected
Customizing Your URL
• Customize your URL for branding purposes
• Easy to remember
• Promote your signature on your blog, Facebook pages & email signatures to drive traffic to your profile
Customizing Your URL
1. Select the “Profile” menu from the navigation bar
2. Click “Edit Profile” from the drop-down menu
3. Scroll down the page until you see your “Public Profile” website link
4. Choose the “Edit” function to the right of your link.
Your Home Page
• See status updates from your network connections
• Respond directly by using the “Like”, “Comment”, or “Send a Message” links under each update
• Liking or commenting are ways to gain attention of hard to reach contacts
Your Home Page
• Post your own updates by entering messages into the empty conversation field
LinkedIn Groups
• Strengthen connections in an exclusive forum
• Where LinkedIn members share common skills, experiences, industry affiliations, and goals
• Private groups have the authority to accept or deny your request
Bringing it all together
• Your marketing plan• Monitoring and control
– Google Alerts
• Managing/scheduling– Hootsuite– Bufferapp
• Linking with each other and your blog/website
Recommended reading
• Know me, Like Me, Follow Me – Penny Power
• Groundswell – winning in a world transformed by social technologies – Charlene Li and Josh Berrow
• Crush It! – Gary Vaynerchuk