social media: back to basics by chloe nicholls
DESCRIPTION
This is a short presentation about how social media can be used to engage your users and build your brand.TRANSCRIPT
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SOCIAL MEDIA: BRINGING IT BACK TO BASICS
BY CHLOE NICHOLLS
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Traditional media channels
ONE-WAY COMMUNICATION
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SOCIAL MEDIA HAS DISRUPTED TRADITIONAL FORMS OF MEDIA
BRAND
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HOW CAN BRANDS USE CONTENT STRATEGY TO ENGAGE CONSUMERS AND DRIVE REACH VIA SOCIAL MEDIA CHANNELS?
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#1 Building a community
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Using scheduled 'Twitter chats' to directly engage with your followers
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Using Pinterest to visually display your products via a mood board
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Using video to spread your message
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Using Flickr to display your photos & engage with your community
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Using influential bloggers as brand evangelists
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Using Buzzfeed to sponsor content via native advertising
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But what happens when social media goes wrong?
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Scheduled Tweets can sometimes contain accidental messaging
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Posting images on Facebook that alienate your audience
Original Artwork by Rosea Posey
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Or using Facebook as a forum to argue with your customers
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I've heard this all before! Give me something new?
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Upload your own playlists to Mixcloud
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Create your own branded content via Urturn
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Use targeted marketing via the GPS mobile app Waze
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To recap:● Social Media is a two-way conversation● Using different types of channels with specific targets =
more engagement● Social Media is a great way to engage with your
audience, and get instant feedback about your products ● Although it can be low-cost, Social Media outreach
requires a budget - especially when producing video content and sponsored blog posts
● Don't use Social Media to just sell your product, think of it as an extension of your brand
● Brands should keep an eye out for startups that explore new ways to produce content, increase reach and engagement for their community