nicholls branding exercise
DESCRIPTION
Market and Delivery branding exercise for an exciting new business in the Midlands including Logo, Shopfront, Photography, Card and Packaging Design.TRANSCRIPT
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piranhacreative design I marketing I video production
PRESENTS //NICHOLLS// BRANDAND RELAUNCH PRESENTATION
PROOF FOUR // 07/03/2013
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CRE
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//NICHOLLS//LOGO CONCEPTS x5
//BENJAMIN VAUGHAN//LOGO CONCEPT x5
//NICHOLLS//PHOTOGRAPHY AND STYLE
//NICHOLLS//BUSINESS CARD + TAG
//NICHOLLS//PACKAGING
//NICHOLLS//OUTDOOR SHOP FRONT VISUAL REPRESENTATION
All creative ideas, copy and branding present within this document/presentation is © 2013 Matthew Skidmore. They are not to be used without permission from Matthew Skidmore and purely for presentation purposes at this stage.
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LOGO AND BRANDING CREATIVE / NICHOLLS
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A>�QGM�N=�?GL�L@9L$L@=�J=KL�J=9DDQ�;GE=K�>JGE�AL�
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FONTS BAUER BODONI + GEO SANSCLEAN DESIGN WITH A TRADITIONAL MAIN BRAND WITH A CONFIDENT SLEEK SUB TAGLINE USING RIGID LINES TO INDICATE MASCULINITY/STRENGTH.
NICHOLLS+::/+<+8-/3=/@/<C>2381
FONTS AVANT GARDE + FUTURA BOLDCLEAN DESIGN THAT ECHOES A VERY 1930s STYLE, WITH A STRONG MASCULINE SUB TAGLINE THAT ESTABLISHES CONFIDENCE AND STRENGTH WITH A MODERN SLANT.
NICHOLLSA P P E A R A N C E I S E V E R Y T H I N G
LOGO AND BRANDING CREATIVE / NICHOLLS
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FONTS CEZANNE + GEO SANSMORE OF A SIGNATURE AND PERSONAL STATEMENT WITH A STRONG, ANGULAR SUB TAGLINE TO SUPPORT THE RANDOM LETTERING AND GROUNDS THE WHOLE BRAND WITH CONFIDENCE.
FONTS ARUAL + FUTURA BOLDCLEAN DESIGN THAT ECHOES A VERY 1930s STYLE, WITH A STRONG MASCULINE SUB TAGLINE THAT ESTABLISHES CONFIDENCE AND STRENGTH WITH A MODERN SLANT.
*%�$+((/A P P E A R A N C E I S E V E R Y T H I N G
+::/+<+8-/ 3= /@ /<C>2381
NichollsLOGO AND BRANDING CREATIVE / NICHOLLS
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NICHOLLSA P P E A R A N C E I S E V E R Y T H I N G
FONTS CEZANNE + GEO SANSSTRONG AND ANGULAR. FORCEFUL AND MODERN, WITH A CLEAN CUT FEEL THAT ACCENTUATES THE MASCULINITY OF THE BRAND AND HOLDS THE ATTENTION ON THE HIGH STREET.
LOGO AND BRANDING CREATIVE / NICHOLLS
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LOGO AND BRANDING CREATIVE / BENJAMIN VAUGHAN
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KAEHDQ�<A<F�L�CFGO�O@=J=LG�?G�K@GHHAF?�
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CRE
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FONTS CEZANNE + GEO SANSSTRONG AND ANGULAR. FORCEFUL AND MODERN, WITH A CLEAN CUT FEEL THAT ACCENTUATES THE MASCULINITY OF THE BRAND AND HOLDS THE ATTENTION ON THE HIGH STREET.
LOGO AND BRANDING CREATIVE / BENJAMIN VAUGHAN
NICHOLLSBENJAMIN VAUGHAN AT
A P P E A R A N C E I S E V E R Y T H I N G
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NICHOLLS
NICHOLLSBENJAMIN VAUGHAN AT
BENJAMIN VAUGHAN AT
A P P E A R A N C E I S E V E R Y T H I N G
A P P E A R A N C E I S E V E R Y T H I N G
LOGO AND BRANDING CREATIVE / BENJAMIN VAUGHAN
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FONTS BAUER BODINI + BV LOGOCLEAN DESIGN THAT ECHOES A VERY 1930s STYLE, COUPLED WITH THE BENJAMINS LOGO IT OFFERS A STRONG VISUAL PARTNERSHIP CEMENTING TRADITION AND ESTABLISHMENT.
FONTS CEZANNE + BAUER BODINIMORE OF A SIGNATURE AND PERSONAL STATEMENT WITH A STRONG, ANGULAR SUB TAGLINE TO SUPPORT THE RANDOM LETTERING AND GROUNDS THE WHOLE BRAND WITH CONFIDENCE.
AT N I C H O L L S
at
LOGO AND BRANDING CREATIVE / BENJAMIN VAUGHAN
Nicholls
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CRE
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FONTS BAUER BODINI + BV LOGOCLEAN DESIGN THAT ECHOES A VERY 1930s STYLE, COUPLED WITH THE BENJAMINS LOGO IT OFFERS A STRONG VISUAL PARTNERSHIP CEMENTING TRADITION AND ESTABLISHMENT.
FONTS CHOPIN SCRIPT + BAUER BODINIMORE OF A SIGNATURE AND PERSONAL STATEMENT WITH A STRONG, ANGULAR SUB TAGLINE TO SUPPORT THE RANDOM LETTERING AND GROUNDS THE WHOLE BRAND WITH CONFIDENCE.
LOGO AND BRANDING CREATIVE / BENJAMIN VAUGHAN
atNicholls
atN I C H O L L S
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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS
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;GE>GJL�OAL@�DMP=$L@=�HJ9;LA;9D�OAL@�L@=�<=KAJ9:D=�
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*%�$+((/A P P E A R A N C E I S E V E R Y T H I N G
www.nichol ls .com
PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS
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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS
*%�$+((/A P P E A R A N C E I S E V E R Y T H I N G
www.nichol ls .com
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+::/+<+8-/ 3= /@ /<C>2381
Nichollswww.nichol ls .com
PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS
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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS
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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS
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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS
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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS
MOODYBLUE.
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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS
ANTIHERO
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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS
JOINTHEGAME
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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS
WDOO\�KR�atNicholls
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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS
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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS
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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS
JRSRS�
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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS
AIN’T GOT NOTIME FOR YOU
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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS
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PHOTOGRAPHY SUGGESTIONS / STYLE / LOCATIONS
PROMQUEENUNSEEN.
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BUSINESS CARD AND TAG CONCEPTS
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www.nichol ls .com www.nichol ls .com www.nichol ls .com
STEPHEN WARDDIRECTOR
+44 1234 4567809www.nichol ls .com
MICHAEL KIGHTLYDIRECTOR
+44 1234 4567809www.nichol ls .com
ROGER JOHNSONDIRECTOR
+44 1234 4567809www.nichol ls .com
BUSINESS CARD 01 LANDSCAPE 85mm x 55mm
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BUSINESS CARD 01 SIMPLE CLEAN DESIGN WITH ONE CLASSIC CHARCOAL FINISH. ENVISION SILVER FOIL EMBOSS LETTERING ON LOGO AND UNCOATED STOCK. BUSINESS CARD AND TAG CONCEPTS
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STEPHEN WARDDIRECTOR
+44 1234 567891www.nichol ls .com
MICHAEL KIGHTLYDIRECTOR
+44 1234 567891www.nichol ls .com
ROGER JOHNSONDIRECTOR
+44 1234 567891www.nichol ls .com
BUSINESS CARD 02 PORTRAIT 85mm x 55mm
BUSINESS CARD 02COLOURFUL, YET SUBDUED COLOUR PALETTE. ENVISION UNCOATED STOCK WITH SPOT UV ON COAT HANGERS AND NICHOLLS BRAND.
Nicholls
BUSINESS CARD AND TAG CONCEPTS
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STEPHEN WARDDIRECTOR
+44 1234 4567809www.nichol ls .com
MICHAEL KIGHTLYDIRECTOR
+44 1234 4567809www.nichol ls .com
ROGER JOHNSONDIRECTOR
+44 1234 4567809www.nichol ls .com
BUSINESS CARD 03 LANDSCAPE 85mm x 55mm
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BUSINESS CARD 03COLOURFUL, YET SUBDUED COLOUR PALETTE. ENVISION UNCOATED STOCK WITH SPOT UV ON COAT HANGERS AND NICHOLLS BRAND. BUSINESS CARD AND TAG CONCEPTS
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BUSINESS CARD 04 LANDSCAPE 85mm x 55mm
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BUSINESS CARD 04 & 05COLOURFUL AND CHARCOAL COLOUR PALETTE. ENVISION UNCOATED STOCK WITH SPOT UV ON COAT HANGERS AND NICHOLLS BRAND. BUSINESS CARD AND TAG CONCEPTS
STEPHEN WARDDIRECTOR
+44 1234 4567809www.nichol ls .com
*%�$+((/F O R T H E M A D E T O M E A S U R E M A L E
STEPHEN WARDDIRECTOR
+44 1234 567891www.nichol ls .com
BUSINESS CARD 05 PORTRAIT 85mm x 55mm
*%�$+((/F O R T H E M A D E T O M E A S U R E M A L E
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*%�$+((/F O R T H E M A D E T O M E A S U R E M A L E
www.nichol ls .com
CLOTHING TAG 01 SQUARE 85mm x 85mm CLOTHING TAG 02 PORTRAIT 85mm x 85mm CLOTHING TAG 03 85mm x 60mm
SIMPLE CLEAN DESIGN WITH ONE CLASSIC CHARCOAL FINISH. ENVISION SILVER FOIL EMBOSS LETTERING ON LOGO AND A TEXTURED UNCOATED STOCK.
COLOURFUL, YET SUBDUED COLOUR PALETTE. ENVISION UNCOATED STOCK WITH SPOT UV ON COAT HANGERS AND NICHOLLS BRAND.
PHOTOGRAPHY STYLE TAG. ENVISION SILVER FOIL EMBOSS LETTERING ON LOGO AND A TEXTURED UNCOATED STOCK.
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BUSINESS CARD AND TAG CONCEPTS
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PACKAGING
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PACKAGING
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PACKAGING
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Nicholls
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SHOP FRONT BRAND IN SITUE
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SHOP FRONT BRAND IN SITUE
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SHOP FRONT BRAND IN SITUE
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SHOP FRONT BRAND IN SITUE
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END OF PRESENTATION. THANK YOU.
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piranhacreative design I marketing I video production
PRESENTS //NICHOLLS// BRANDAND RELAUNCH PRESENTATION
WWW.PIRANHA-MARKETING.COM