social media audit for a real estate brand
TRANSCRIPT
Social Media Audit for a Real Estate brand
Analysis of the Real Estate brand on Facebook
https://www.facebook.com/OmkarRealtorsandDevelopersPvtLtd
URL of this link
Facebook cover
Overview of Facebook stats
PTAT*
Engagement
Post type
1098
0.16%
Pic 87.5%
Link12.5%
Frequency of posts
Apr 2017
Mar 2017
Feb 2017
Jan 2017
Nov 2016
Jul 2014
2 posts
4 posts
1 post
1 post
1 post
1 post
7798
*People Talking About This
Facebook content category
CSR Initiative
Omkar in NEWS
Property specific content
Offer on property
Occasional content –Womens’ Day
Features and Amenities
Engagement overview
LIKES COMMENTS SHARE
Atleast 30-40% of the posts are liked by users related to the brand.
Comments on the page/posts are NOT replied or monitored
Most of the posts are shared by users related to the brand.
10% of the likes came from the users working for or belonging to
competitive real estate brands
Rest of the likes have come from a mix of users – few relevant and
largely generic audience
Rest of the ‘share’ have come from a mix of users – few relevant and
largely generic audience
Negative comments
Irrelevant comments
Analysis of the Real Estate brand on Twitter
109 Followers33 tweets since 12th Jan, 2012
URL of this link
Twitter content category
Property specific content
NEWS
Upcoming/Ongoing project
Industry trends
Awards / accolades
Event sponsorship
Expert opinion
Omkar Director speak - NEWS
Content schedule since 2012
2017 20122016 2015 2014 2013
Only 1 post in 2017
News article
Director Speak
Forbes article
Awards
Sponsorship
Project update
Ongoing projetcs
NO TWEETS
Content category in 2012
Analysis of the Real Estate brand on YouTube
https://www.youtube.com/user/OmkarRealtors
Subscribers - 283
YouTube content category
Corporate video
Omkar in NEWS
MD, Director, Chairman Speak
Trends on real estate
CSR activities
3D walk through
Total number of videos
10180% News Content
20% Rest of the content
YouTube Content samples
CMO Speak on NEWS Channel 3D walk through
Engagement overview – unanswered comments
Analysis of the Real Estate brand on LinkedIn
https://www.linkedin.com/company-beta/3172431?pathWildcard=3172431
Followers - 733
LinkedIn Content category and post frequency
Frequency of posts
Apr 2017
Mar 2017
Feb 2017
Jan 2017
Dec 2016
3 posts
2 posts
3 post
4 post
5 post
CSR Initiative
Omkar in NEWS
Property specific content
Offer on property
Occasional content –Womens’ Day
Features and Amenities
Content type
The Inference
7798 Likes
10 posts in 3 years (July 14’ – April 17’)
Audience not relevant
109 Followers
33 tweets in 5 years (Jan 12’ – Mar 17)
No Tweet activity from 2013 - 2016
283 Subscribers
101 videos
80% News content
738 Followers
Out of which 366 are employees
17 posts since Dec 2016
Unanswered comments on Facebook and YouTube | Luxury missing from all conversations
Most of the engagement (Likes + Shares) are coming from employees
Facebook Twitter
LinkedINYouTube
Thank You