brand audit playstation
TRANSCRIPT
BRAND AUDIT
PRESENTED BY-Ayush Manan VishwakarmaDeepanshu BansalSumit RekhiSurinder SinghTushar MittalUdit Jain
BRAND INTRODUCTION
PlayStation is a series of video game consoles created and developed by Sony Computer Entertainment The brand was first introduced on December 3, 1994 in Japan with the launch of the original PlayStation console.
GAMING INDUSTRY HIGHLIGHTS
1. Game revenues will grow at a compound annual growth rate (CAGR) of 6.7% to $86.1 billion by 2016;2. The number of gamers worldwide will rise from 1.21 billion this year to 1.55 billion;3. Next gen consoles, free-to-play triple A titles and alternative distribution of games to TV will help to
consolidate revenues through the TV screen at a global growth rate of 3.5%;4. The Asia-Pacific region will strengthen its leading position with a 37.9% market share by 2016 as emerging
markets drive global growth.
The arrival of new home
consoles fuels dynamic growth over the period
2013-2017
Video gaming and connected TV as a natural
convergence
Transition to Free2Play (F2P)
Reduction of blockbusters, as they are more
and more expensive to
produce
TRENDS IN GAMING INDUSTRY
Gaming Market
Segmentation
Avid Omni
gamers
Casual Gamers
Core Console Gamers
Family Gamers
Social Games
Free and mobile gamers
GAMING MARKET SEGMENTATION
1. Strategy- First mover advantage2. Product- Titles3. Availability - Distribution4. Brand Name - Sony5. Technology- Blue ray6. Regional Games7. PSN free to access
1. Security- Safety issues2. Price- High Pricing3. Complicated for Developers
1. Product- Slim Version2. Pricing3. Product Accessories4. Portable Devices
1. PC Gaming2. Competition3. Cloud Gaming4. Tablets and Smartphone
The Xbox is a video gaming brand created by Microsoft. It includes a series of video game consoles developed by Microsoft, with consoles in the sixth to eighth generations, as well as applications (games), streaming services, and the online service, Xbox Live. The brand was first introduced on November 15, 2001 in the United States, with the launch of the original Xbox console
1. All in one entertainment: Xbox is more inclined to provide a wide range of features and is perceived as all round entertainer2. Strong customer service3. Compatibility with windows4. Competitively priced
1. Weak distribution2. Limited product range and
variants3. Doesn’t cater to lower segment
of market as play station4. Xbox Live monthly fee
1. Number of games2. Work on distribution3. 3D gaming
1. PC games2. Playstation and Wii3. Tablets and smartphones4. Cloud gaming
1. Different storage capacity available2. Online portal for multiplayer gaming experience3. Similar games available with each console (exception one or two)4. Multiplayer compatibility5. Wi-Fi enabled consoles6. High Graphics
PO
INTS
OF
DIF
FER
ENC
E
PO
INTS
OF
PAR
ITY
All in one entertainment system
Customer service
Paid online portal (Xbox live)
Competitive priced
Complete compatability with windows