dooley media - brief overview
DESCRIPTION
dooley media is a Cincinnati-based agency whose purpose is to ignite positive word of mouth about clients' brands. We specialize in social media strategy development, execution, measurement and education. Whether you’re just getting started with social media or in need of improvement, dooley media will apply a customized, strategic framework to keep you ahead of the game. Our goal is to take what you already do well and bring it online into shareable platforms that extend the reach and impact of your brand.TRANSCRIPT
Who we are1
Founded: 2011CEO: Matthew Dooley
The difference is our unique approach
- Strategy Customized for your Business
- Attention to Detail with Relevant Results
- Empowerment through Partnership
- Staying Ahead of the Curve of Social Media Trends
- Social by Nature – We Practice What We Preach
Getting social doesn’t have to be intimidating, with dooley media in your corner
dooley media is your partner in taking full advantage of social technologies to connect with key stakeholders and grow your business. We specialize in social media strategy development, execution, measurement and education. Whether you’re just getting started with social media or looking to take it to the next level, dooley media will apply a customized, strategic framework to keep you ahead of the game. Our goal is to take what you already do well and bring it online into shareable platforms that extend the reach and impact of your brand.
What we offer2
Core Offering
Services
Description We will help you define where you want to go, the tools to get there, and how to build your social "brand.”
Know which social networks and posting tools make sense for your business, and avoid the distraction and wasted time associated with "social noise."
Get engaged with your target audience. Wake up your brand’s message with the right mix of interactive "candy" that creates the buzz you're looking for.
Focus on your business, and leave the socializing to us.
We keep you in the know, without tests, pop quizzes, or grades.
Strategy & Research
Platform Design & Development
Content Creation & Distribution
Community Management & Measurement
Training & Education
Strategic Framework
Examples of our work3
Success Stories
Snappy Tomato Pizza
ObjectiveSnappy Tomato looked to dooley media to develop a Facebook campaign for their Sprint Cup ticket giveaway, with the purpose of attracting more followers and capturing email addresses for additional marketing.
Solutiondooley media designed the giveaway to allow one entry per day and built in a refer-a-friend feature that gave people extra entries for referring friends to sign up.
Key MeasurementsIn just one week, Snappy Tomato got 150 new likes and 130 sweepstakes entries – which is the same number of entries as a contest they had previously run for an entire month!
“dooley media has made the process of developing social media contests extremely easy and affordable. The work, professionalism and speed at which they complete projects is astounding. I would recommend dooley media to any business that is serious about their social media efforts.”
Andy RitterDirector of Marketing
Success Stories
Care Center Vets
ObjectiveThe Care Center is a 24-hour emergency vet in Blue Ash that looked to dooley media to guide its foray into the unfamiliar territory of social media.
SolutionIn addition to getting the Care Center in touch with its target audience, dooley media created a successful campaign called “Here Comes Santa Paws,” in which pet store gift cards were given away to lucky fans around Christmas.
Key MeasurementsThis one campaign generated 100 new Facebook likes and almost 800,000 impressions.
“I have never been more impressed with an outside consultant, and I highly recommend him for your social media needs!”
Sarah TiltmanDirector of Marketing
Success StoriesTotal Quality Logistics (TQL)ObjectiveTQL was active across various social media sites, yet it wasn’t clear how this was bringing them value.
Solutiondooley media was brought on board to help the company use social media in a way that fit its goals and culture, including an employee social media survey, steering committee, policy, content strategy, platform design and creative promotions.
Key MeasurementsIn just one month, Facebook “likes” increased 100%, the new Life at TQL pages have attracted lots of new recruits, and brand awareness is at an all-time high.
Success Stories
Pets In Stiches, LLCObjectivePets In Stiches is a spay and neuter clinic in the Miami Valley that wanted to take advantage of joining the social media space and was referred to dooley media to get it right the first time.
Solutiondooley media provided Pet In Stiches with a full Facebook overhaul, creating a dynamic cover photo, engaging content, and creative promotions.
Key Measurements:Compared with performance prior to dooley media, new Likes increased by 23%, total engagement increased by 342%, reach increased by 225% and impressions increased by 191%.
“We have to work hard to keep our services as a spay and neuter clinic ‘top of mind.’ Matthew’s been patient with me as I've slowly tested the waters of social media marketing and thoroughly answers all my questions.”
Danielle RastetterOwner at Pets In Stiches, LLC
Success StoriesBob Pulte Chevrolet
ObjectiveWhile Bob Pulte’s Facebook page saw tremendous growth in its following, engagement with the daily content was lacking. This meant that the dealership had a hard time showing up high in fans’ newsfeeds.
Solutiondooley media created a series of weekly “Wheels of Fortune” puzzles with prizes to be won via a custom contest application. Letters were revealed according to fans’ comments, and prizes were awarded to players who correctly guessed the puzzle.
Key MeasurementsCompared with performance 2 months prior, engagement increased by 185%, new Likes increased by 29%, reach increased by 78%, and impressions increased by 84%.
People “like” us4
Testimonials“Thanks to Matthew, we were able to address some misconceptions on which social media strategies we should be focusing on. I wouldn't hesitate going to Matthew again for his expertise!”
Kelley O’BrienCorporate Marketing at Hobson’s
“Matthew is a very knowledgeable, creative and innovative in his approach to social media marketing. He is insightful and believes in executing on those insights. Definitely recommend his services.”
Darcy CrociataFounder of LifeBlinx LLC
“Matthew was a pleasure to work with, and he provided excellent work at a reasonable cost. His knowledge and expertise in social media helped me better understand the value of investing time and resources into this growing venue.”
Jane Page-SteinerFounder of JPS Nonprofit Strategies
“Matthew is a real expert in the area of social media. He is always on top of the newest developments in social media and can clearly explain how each tool can work to maximize our outreach and help us meet our goals.
Jill CahillVice President of Marketing at St. Ursula
Academy
Connect with us5
@dooleymr@dooleymedia
/dooleymedia
/MatthewRDooley/company/dooley-media
dooley-noted.com
dooleymedia.com