social media –the next level - csap€¦ · 5/6/2013 5 twitter for the final quarter of 2012,...

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Social Media – The Next Level

Tom JelenDirector of Online Communications

ASHA

Twitter: @tomjelenEmail: [email protected]

I have a financial relationship with the American Speech‐Language‐Hearing Association (ASHA). They pay my salary. I have worked at ASHA for over 7 years. I have no nonfinancial relationships to disclose.

Information Overload

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Source: http://it.unt.edu/1990s

In 2002, 26% of Workers still looked forward to email.

Source: http://www.pewinternet.org/Reports/2002/Email‐at‐work/1‐The‐story‐of‐email/2‐Moderation‐in‐all‐things.aspx

In 2012, “More than a quarter of the average worker's day is spent answering and reading emails.”

Source: http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy/

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“In 2011, the typical corporate email user sends and receives about 105 email messages per day.”

Source: http://www.radicati.com/wp/wp‐content/uploads/2011/05/Email‐Statistics‐Report‐2011‐2015‐Executive‐Summary.pdf

“The resulting abundance of –and desire for more… information has come to be perceived in some circles, paradoxically, as the source of as much productivity loss as gain.”

‐Anthony LincolnSource: FYI: TMI: Toward a holistic social theory of information overload by Anthony Lincoln. First Monday, Volume 16, Number 3 ‐ 7 March 2011. http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/3051/2835

The Personal Learning Network (PLN)

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“Personal Learning Networks are systems that help learners take control of and manage their own learning… Simply put: A PLN is a system for lifelong learning.”

Source: http://edudemic.com/2012/10/build‐personal‐learning‐network/

“What often happens is that people can produce, learn and synthesize more useful knowledge in groups than any one of them could alone.”

Source: http://www.apa.org/monitor/2012/03/information.aspx

Pick Your Poison (or Social Network)

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Twitter

For the final quarter of 2012, Trendstream’s Global Web Index estimated that Twitter had 288 million active users.

Source: http://www.globalwebindex.net/social‐platforms‐gwi‐8‐update‐decline‐of‐local‐social‐media‐platforms/

“Twitter is a real‐time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.”

Source: https://twitter.com/about

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How does anyone learn anything in 140 character increments?

Source: Jack Dorsey’s Flickr account: http://www.flickr.com/photos/95728450@N00/182613360/

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In October 2012, Twitter’s CEO announced that Twitter is now processing half a billion tweets a day.

Source: http://news.cnet.com/8301‐1023_3‐57541566‐93/report‐twitter‐hits‐half‐a‐billion‐tweets‐a‐day/

#BikeToWorkDay

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#AUDPeeps, #HearingLoss, #SLPeeps, #Dysphagia

#ASHAFit13

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The Healthcare Hashtag Projecthttp://www.symplur.com/healthcare‐hashtags/

1. Discover where the healthcare conversations are taking place.

2. Discover who to follow within your specialty or disease.

3. Discover the best from conferences in real‐time or in archive.

Source: http://www.symplur.com/healthcare‐hashtags/

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From April 15, 2012 – April 16, 2013#AUDPeeps3,078,623 Impressions3,206 Tweets558 Participants

From April 15, 2012 – April 16, 2013#HearingLoss25,332,813 Impressions10,722 Tweets3,467 Participants

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From April 15, 2012 – April 16, 2013#SLPeeps64,435,282 Impressions53,623 Tweets4,855 Participants

From April 15, 2012 – April 16, 2013#Dysphagia1,287,992 Impressions1,763 Tweets550 Participants

@SLPChat | http://slpchat.wordpress.com

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“I’ve learned more from a short time on Twitter than at any number (and possibly all) of the conferences I’ve ever attended.”

Tanya CoyleSouthern Ontario, Canada

Source: http://lexicallinguist.wordpress.com/2011/02/21/nomenclature‐and‐basic‐functions‐of‐twitter/

ASHA Community

“The ASHA Community is a place for members to share information, ask for help, discuss problems and lessons learned, and simply enjoy talking with colleagues.”

Source: http://community.asha.org/ASHA/CommunityGuidelines

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Since the launch in October 2011, there have been 40,307 content contributions on the ASHA Community.

Source: http://community.asha.org/ASHA/CommunityGuidelines

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http://on.asha.org/ASHACommunityHelp

Coming soon…

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“When I received my Masters in 1977, a wise professor told us the most important thing we learned in grad school was the value of learning, reflective thinking and asking questions. I have always had a commitment to learn something new every day, and to ask questions that make me a more critical thinker. The ASHA Community provides a wonderful way to share information, learn from others, [and] problem‐solve patient and professional issues.”

Catherine Shaker, CCC‐SLPOrlando, Florida

“Pinterest is a tool for collecting and organizing things you love.”

Source: http://about.pinterest.com/

In March of 2013, Pinterest.com was the third most popular referring site to ASHA.org.

Source: Google Analytics. Retrieved April 16th 2013.

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“Facebook's mission is to give people the power to share and make the world more open and connected.”

Source: http://about.pinterest.com/

In March of 2013, Facebook.com was the most popular referring site to ASHA.org

Source: Google Analytics. Retrieved April 16th 2013.

!!!

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“Our mission is simple: connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.”

Source: http://www.linkedin.com/about‐us

Some Words of Warning for Professionals

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Nine out of 10 U.S. adults report that they believe people are sharing too much information about themselves online.

Source: http://download.intel.com/newsroom/kits/mobileetiquette/pdfs/Intel‐Global‐Mobile‐Etiquette_FactSheet_2012.pdf

60% (47/78) reported incidents of students posting unprofessional online content.

Source: Chretien KC, Greysen S, Chretien J, Kind T. Online Posting of Unprofessional Content by Medical Students. JAMA. 2009;302(12):1309‐1315. doi:10.1001/jama.2009.1387.

Violations of patient confidentiality were reported by 13% (6/46).


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Student use of profanity (52%; 22/42), frankly discriminatory language (48%; 19/40), depiction of intoxication (39%; 17/44), and sexually suggestive material (38%; 16/42) were commonly reported.


80% of internet users have looked online for information about any of 15 health topics such as a specific disease or treatment. This translates to 59% of all adults.

Source: The Social Life of Health Information, 2011 http://pewinternet.org/Reports/2011/Social‐Life‐of‐Health‐Info/Summary‐of‐Findings.aspx

16% of internet users, or 12% of adults, have consulted online rankings or reviews of doctors or other providers.

Source: The Social Life of Health Information, 2011 http://pewinternet.org/Reports/2011/Social‐Life‐of‐Health‐Info/Summary‐of‐Findings.aspx

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Create a professional online presence.

Establish your professional expertise.

Create social proof.

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“Once you can understand where the conversation is, who leads, the type of voices and the best place for you to add your voice, you can then start becoming a more active participant.”

Mitch JoelPresident of Twist ImageSource: http://blog.hubspot.com/blog/tabid/6307/bid/5524/Digital‐Marketing‐Rock‐Star‐MitchJoel‐Shares‐His‐Tools‐of‐the‐Trade.aspx

social media –the next level - csap€¦ · 5/6/2013 5 twitter for the final quarter of 2012,...

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