ICT for the creative industries

ECIA Closing ConferenceAmsterdam, 27-28 November 2014

Mikolt CsapDG CNECT G2 Creativity

Advertising and

marketing

Architecture

Design and designer fashion

Film, TV, video, radio

and photography

IT, software and

computer services

Publishing

Music, performing and visual

arts

Arts and Crafts

Cultural and Creative Industries

Video Games

Cultural and Creative Industries

9% growth rate from

2007-2011

14 million jobs in EU

392,000 companies inUK, DE and

FR

85% micro firms with fewer than

10 employees

6.5% of total European workforce

6.8% share of GDP

€860 billion total value

added

8% of total UK exports in

2011

TV & Radio

3 INTERLINKED SECTORS

CREATIVE / CULTURE

COMMERCE/

DISTRIBUTION

TECHNOLOGY PROVIDERS

ARTS

FILM

PERFORMINGARTS

MUSIC

PUBLISHING

GAMESDESIGN AND

FASHION

MUSEUMSGALLERIES

ADVERTISING

B2CE-COMMERCE

APP STORES

OVER THE TOPservices

BROADCASTING

MARKETING

RETAIL

SOFTWARE

APPS

IOT

SMARTDEVICES

SOCIALMEDIA

CONSOLESHARDWARE

BIG DATAWEAREABLES

CREATIVE INDUSTRIES

ICT

DISTRIBUTION/ MARKETING

TELECOM

CLOUD

Creative industries and ICT

Craft

Adve

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sign

Pres

s & Pu

blish

ing

Perfo

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g Arts

Vide

o Ga

mes

Mus

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ovie

Broa

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Tota

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Sensors 2 2 1 1 1 7Wearables 2 2 2 2 8Manuf. Process 2 1 2 2 1 83D Printing 2 2 1 2 2 1 10A.I. 1 1 1 1 1 2 2 1 1 11Modelling 2 1 2 53D 2 2 2 1 2 2 1 2 2 2 18Security/DRM 1 2 1 2 2 1 9Network/Social 2 1 2 1 2 1 2 2 2 2 17Cloud 2 2 2 2 2 2 12Big Data 2 2 2 2 1 1 1 11Authoring 2 2 1 1 2 1 9HMI 1 2 1 2 2 1 2 1 2 2 16Aug. Reality. 1 2 2 1 2 1 1 2 12Language 1 1 1 1 1 1 6Media Convergence 1 1 1 2 2 2 9

(1) Light blue Secondary priorities(2) Dark blue High level of relevance and therefore a high priority

STRENGTHS• Well established

European Creative Industries

• Excellent ICT Research expertise relevant for CI

• Access to a wealth of cultural resources

WEAKNESSES• Weak penetration of

cutting edge ICT technologies

• Shortage of ICT skills• Atomised Market

OPPORTUNITIES• Digital Content

demand is rising• New Business Models• Cross Cutting

Technologies • Wide ICT deployment

THREATS• Higher competition

from emerging markets

• Non-Consistent Copyright system

• Distribution Chains mostly non EU

New European Media

NEW NEM VISION PAPER for H2020

NEM the "European Technology Platform" for digital content just published its Vision for Research, Innovation and beyond.

Connected Media & Content for Innovation and Creativity in digital Europe

http://nem-initiative.org/

Content personalisation

- Personal data- Privacy- Emotional monitoring- User behaviour

Content Consumption

- Rights management- User interaction- Transaction- Translation- ATAWAD

SMART CONTENT

Content Creation- Professional/users- Post production- Smart content- Collaborative/crowd creation- Storytelling- Open data- New formats (ATAWAD)

Content processing

- Storage, Cloud- Brokering, aggregation- Accessibility- Data analytics- Compression performance

nem ideas

'The Future of ICT for Creativity and Creative Industries'http://ec.europa.eu/information_society/newsroom/image/final_report%20on%20workshop%20the%20future%20of%20ict%20for%20creativity%20and

%20creative%20industries%2026-27%20march%20luxembourg_6121.pdf

2 days

80 participants

18 topics

14%

44%

37%

5%Research centre

Academic organi-zation

Industry (incl. SME and SE)

Other (ex. foun-dation)

WORKSHOP

Bringing the worlds of

creativity and technology

closer together

Automatically generated and

adaptive content

Multi-sensory experiences

Infrastructure for CI SMEs

Tools with co-creation abilities

Better understanding

of creativity

Collaborative design tools

Trans- and cross-media

Traceability of creative content

Identified topics…

ICT and Art&

Art in ICT

A thematic network of publishing companies and ICT enterprises on sharing experiences, market analysis and business cases studies. Among the objectives: support policy innovation via recommendations stemming from the dialogue between stakeholders and the creation of an open web resource for publishing and ICT professionals.

The book: perfect technology for centuries…

…and still, a lot has changed

…and will change more

culture and creative

industries

ICTresearch

ICT industries

digital cultural heritage

cross-innovation

interdisciplinary research

knowledge transfer

stakeholdersengagement

Goal

• Improve the competitiveness of European Creative Industries as drivers of the economy (growth and jobs) through ICT. Support the European creative industry in their efforts towards a global leadership in high-tech application sectors and the ability to develop innovative and effective solutions. Strengthen Europe’s position as provider of creative products and services based on individual and business creativity.

Actions

• Support research and innovation for the development of novel ICT technologies (authoring tools, 3D…) and its deployment in the Creative industries.

• Mobilising the entire range of available EU innovation instruments (SME actions, web entrepreneur actions and access to finance) in support of creative industries innovation efforts and fostering new business models.

Priorities

Creative industries

DG CNECT

H2020 LEIT CH4

H2020 Horizontal Access to FinanceHelp Grow

ICT WP 2014-2015:

- ICT18: 15M (2014)- ICT22c: 7,5M(2014)

- ICT19a: 18M (2015)

ICT WP 2016-2017

SME Instrument(Open DisruptiveInnovation)ODI

Fast Track for Innovation(FTI)

Startup Europe

EIG: European Investor GateACE: Accelerate Cross-BorderEngagementFI-WARE: Accelerators…and a new project soon starting for creativeindustries

Business AngelsICT Co-Investment Pilot (2015)

H2020 CALL1 results

Ideas: • Small Innovation projects (6-18 Months, 0,5-1 Mio € max) • ICT technology transfer to Creative IndustriesResults:• Covered all Creative Industries

• Foster cross–disciplinarity• 60% are SMEs, 60% are newcomers

Broadcasting & Film Fashion

Game industry Design E-publishing

Music Tourism

Multimedia & social

Work Programme 2014-2015ICT 19a – CALL 2

17

• Research in new technologies and tools to support creative industries in the creative process from idea conception to production,

• budget € 18 million,• deadline for proposal submissions: 2015-04-14, • small project proposals are expected (2-4 M€ funding),

Creative Industries as an EU priority

18

Commissioner for Digital Economy and Society Günther H. Oettinger received in his Mission letter a clear political mandate to support "the development of

creative industries and of a successful European media

and content industry able to reach out to new

audiences, adapt to the digital era and thrive in the

connected Digital Single Market".

Thank you for your attention!

Further Information:

Digital Culture http://ec.europa.eu/digital-agenda/en/content-and-media/digital-culture

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digicultEU: https://mobile.twitter.com/digicultEU ICT for Creativity: https://mobile.twitter.com/ICTcreativityEU