social media at sun microsystems
Post on 17-Oct-2014
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DESCRIPTION
How to use the power of the network to gain opportunities and build relationshipsTRANSCRIPT
Social Media is for Social Media is for EveryoneEveryoneHow to useHow to use the power of the networkthe power of the network toto gain opportunitiesgain opportunities andand build relationshipsbuild relationships
Lou Ordorica and Linda Skrocki Lou Ordorica and Linda Skrocki | .SUN| .SUNJune 2008June 2008
Social MediaSocial Media
People connecting using technology to get the People connecting using technology to get the things they need from each other, bypassing things they need from each other, bypassing traditional institutions like corporations.traditional institutions like corporations.
——GroundswellGroundswell, Li and Bernoff, Li and Bernoff
Social Media is for Social Media is for Everyone!Everyone! Read a blogRead a blog
Share a photoShare a photo
Bookmark a web Bookmark a web pagepage
Post a questionPost a question
Add a commentAdd a comment
Write a reviewWrite a review
Subscribe to a web Subscribe to a web sitesite
Vision for Social MediaVision for Social Media
““...every single human being posting ...every single human being posting their thoughts and experiences in any their thoughts and experiences in any number of ways to the Internet.”number of ways to the Internet.”
——Fred Wilson, Musings of a VC in NYCFred Wilson, Musings of a VC in NYC
““Social media is here to stay.”Social media is here to stay.”
——Mary SmaragdisMary Smaragdis
Social Media is Good Social Media is Good BusinessBusiness
Fostering ecosystems around the work you doFostering ecosystems around the work you do
Forge work relationships and alliancesForge work relationships and alliances
Connecting with customersConnecting with customers
Buddying up to the competitionBuddying up to the competition
Generate new businessGenerate new business
Organically form teams Organically form teams
Collaborate on projectsCollaborate on projects
HiringHiring
Identify qualified Identify qualified candidates candidates fasterfaster
References come to References come to youyou
Work the network to Work the network to recruitrecruit
Displace slow and Displace slow and cumbersome HR cumbersome HR systemssystems
Customer ServiceCustomer Service
Customers Customers connecting with connecting with engineersengineers
Accelerate problem Accelerate problem solvingsolving
Customer Customer testimonialstestimonials
Real-time feedback Real-time feedback loopsloops
Product DevelopmentProduct Development
Shorten development Shorten development cyclescycles
Attract new Attract new customers, customers, collaboratorscollaborators
Improve Improve communicationcommunication
Improve quality — Improve quality — accuracy, timeliness, accuracy, timeliness, relevance relevance
zappos.com: zappos.com: shoevangelismshoevangelism
CEO and 250 CEO and 250 employees twitteremployees twitter
Zappos twitter pageZappos twitter page
Incentives to Incentives to followersfollowers
Give-awaysGive-aways
EventsEvents
ContestsContests
Amplifying Word of Amplifying Word of MouthMouth
6,830 follows6,830 follows
6,035 followers6,035 followers
Fanatical customer Fanatical customer supportsupport
Customer Customer testimonialstestimonials
High-quality leadsHigh-quality leads
Permission Permission marketingmarketing
CommunicatingCommunicating
Video is engaging Video is engaging and powerful and powerful
Create, edit, and Create, edit, and share on the Webshare on the Web
Viral — embed on Viral — embed on blogs and web sitesblogs and web sites
Live streamingLive streaming
EventsEvents
InterviewsInterviews
Getting StartedGetting Started
Step 1:Step 1:
Protect Sun and Protect Sun and yourself — read yourself — read and follow the and follow the Sun Guidelines on Public Discourse
Profile Yourself Profile Yourself
If you regularly ...If you regularly ... your profile is:your profile is:
blog, podcast, tweetblog, podcast, tweet CreatorCreator
write reviews, post write reviews, post repliesreplies CriticCritic
tag objects, use RSS tag objects, use RSS CollectorCollector
update your profile update your profile JoinerJoiner
read blogsread blogs SpectatorSpectator
do none of the abovedo none of the above InactiveInactive
Step 2: Step 2: Think about the ways you Think about the ways you participate.participate.
Think About Your Think About Your ObjectivesObjectives
ProfileProfile Example GoalExample Goal ToolsTools
CreatorCreator amplify word of amplify word of mouthmouth blogsblogs
CriticCritic product product developmentdevelopment wikiswikis
CollectorCollector market researchmarket research RSS RSS
JoinerJoiner public relationspublic relations social social networknetwork
SpectatorSpectator canary in the canary in the coalminecoalmine
brand monitoringbrand monitoring
InactiveInactive getting startedgetting started searchsearch
Step 3: Step 3: Find your comfort level for Find your comfort level for participating.participating.
Social Media Tools at Social Media Tools at SunSun
ToolTool DescriptionDescription NotesNotesblogs.sun.comblogs.sun.com publish your weblogpublish your weblog Sun employees and interns onlySun employees and interns only
forums.sun.comforums.sun.com technology technology discussionsdiscussions
Customer facing and internal-Customer facing and internal-onlyonly
mediacast.sun.comediacast.sun.comm
rich media file rich media file sharingsharing
Uploads for Sun employees Uploads for Sun employees onlyonly
wikis.sun.comwikis.sun.com collaborative collaborative publishingpublishing
Employees, partners, Employees, partners, customers, studentscustomers, students
egc.sun.comegc.sun.com Channel Sun video Channel Sun video communitycommunity
Uploads for Sun employees Uploads for Sun employees onlyonly
planets.sun.complanets.sun.com aggregate web feedsaggregate web feeds self-service RSS self-service RSS
cetwocetwo wiki / social network wiki / social network mashupmashup Internal-use onlyInternal-use only
Social Media Tools Used Social Media Tools Used by Sun Employeesby Sun Employees
ToolTool DescriptionDescription NotesNotes
twittertwitter SMS social networkSMS social network Mobile-device enabled. Sun Mobile-device enabled. Sun feeds available.feeds available.
facebookfacebook Social network Social network serviceservice Sun fan pages established.Sun fan pages established.
linkedinlinkedin Business contacts Business contacts and introductionsand introductions
Sun Microsystems and other Sun Microsystems and other corporate groupscorporate groups
second lifesecond life Virtual worldVirtual world Sun owns an island, regular Sun owns an island, regular events and training availableevents and training available
del•icio•usdel•icio•us Social bookmarkingSocial bookmarking
and many more!and many more!
Making ConnectionsMaking Connections
Blogosphere search tools:Blogosphere search tools:
technorati.comtechnorati.com
blogs.sun.comblogs.sun.com
Sun.com search tools:Sun.com search tools:
Sun Search / Communities TabSun Search / Communities Tab
Social networking search toolsSocial networking search tools
TweetscanTweetscan and and TwubbleTwubble
Step 1: Step 1: Listen for relevant conversations.Listen for relevant conversations.
Making ConnectionsMaking Connections
Subscribe to blogs, social sites using RSSSubscribe to blogs, social sites using RSS
RSS-aware web browser, e-mail clientRSS-aware web browser, e-mail client
Portals, desktop applicationsPortals, desktop applications
Friend the people you likeFriend the people you like
Follow interesting people on social Follow interesting people on social networking sitesnetworking sites
Set up watches on forums and wikis Set up watches on forums and wikis
Step 2: Step 2: Follow the conversation.Follow the conversation.
Making ConnectionsMaking Connections
Post blog commentsPost blog comments
Link to the authors and posts you admireLink to the authors and posts you admire
Add value to the conversationAdd value to the conversation
Post forums responsesPost forums responses
Post comments on wiki pagesPost comments on wiki pages
Update your social networking service profile Update your social networking service profile pagepage
Write a blog, create a video or podcast, join a Write a blog, create a video or podcast, join a user group, tweet!user group, tweet!
Step 3: Step 3: Join the conversation.Join the conversation.
Your Digital FootprintYour Digital FootprintTry googling yourself to see how the world views Try googling yourself to see how the world views youyou
Remember that links to and from blogs, social Remember that links to and from blogs, social networking services and other sites influence networking services and other sites influence search resultssearch results
The sum of your online interactions is your The sum of your online interactions is your digital footprintdigital footprint
Prospective employers, professional Prospective employers, professional organizations, and others use your digital organizations, and others use your digital footprint like a resumefootprint like a resume
Not happy with the results? Re-evaluate your Not happy with the results? Re-evaluate your participation habits and make adjustments.participation habits and make adjustments.
Making Social Media Making Social Media Part of Your Work LifePart of Your Work Life
RSSRSS
desktop appsdesktop apps
widgetswidgets
mobilemobile
Contacting UsContacting Us
Linda SkrockiLinda Skrocki
[email protected]@sun.com
blogs.sun.com/lskrockiblogs.sun.com/lskrocki
twitter.com/lskrockitwitter.com/lskrocki
Lou OrdoricaLou Ordorica
[email protected]@sun.com
blogs.sun.com/socialfxblogs.sun.com/socialfx
twitter.com/louordoricatwitter.com/louordorica